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Nourddine Nsouli, Insights Data Production Team Leader

Nourddine Nsouli

Insights Data Production Team Leader·Carma,

Lebanon

Bachelor's degree, Business Management

Work experience

Total years of experience: 12 years, 1 months

Insights Data Production Team Leader

January 2025 - Present

Carma,

Beirut, Lebanon

January 2025 - Present

• Lead a 12-member team across crisis, daily, and scheduled reports, ensuring high-quality, deadline
driven media analysis across multiple platforms
• Reallocated client assignments based on performance, enabling leave rotations, boosting morale, and
improving output quality without impacting client satisfaction
• Directly manage high-priority clients like Mobily KSA and Aramco, ensuring personalized service, zero
errors, and strong contract renewal potential
• Develop and execute quality control strategies, train team on Excel and PowerPoint, and personally
support reporting to ensure continuous skill and output growth

Company industry:
Public Relations (PR)

Senior Insights Research Executive

January 2023 - December 2024

Carma

Beirut, Lebanon

January 2023 - December 2024

• Spearheaded data extraction and analysis for major events like COP28 and World Tourism Day, earning
internal recognition for report excellence
• Generated cross-platform media insights, print, broadcast, online, and social to guide strategic decision
making and stakeholder engagement
• Led sentiment analysis, brand monitoring, competitor benchmarking, and trend identification using
tools like Talkwalker
• Translated complex media data into actionable recommendations that enhance messaging, optimize
media strategies, and meet evolving client KPIs
• Consistently exceeded KPIs in client satisfaction, responsiveness, and crisis report efficiency,
supporting high-impact clients like Saudi Aramco

Company industry:
Public Relations (PR)

Operations Manager

November 2020 - January 2023

Market Business Center,

Monrovia, Liberia

November 2020 - January 2023

• Reduced warehouse theft to 2%, managed 32 employees efficiently, and optimized loading/unloading
processes to ensure smooth supply operations
• Achieved major cost savings by securing duty-free sugar import status and reducing powder waste by
80% using innovative humidity control
• Developed supplier scorecard and inventory forecasting system, improving supplier performance,
stock accuracy, and aligning inventory with sales demand

Company industry:
Merchandising

Social Media Monitoring Executive

January 2020 - November 2020

Carma

Beirut, Lebanon

January 2020 - November 2020

• Delivered tailored social media insights and reports daily or monthly for VIP clients
• Provided real-time alerts for Emirates Airlines, sending negative feedback within 30 minutes
• Managed customized reporting schedules for clients including Aramco, Al-Futtaim, Aston Martin,
Honda

Company industry:
Public Relations (PR)

Income Auditor – Account Receivable

October 2017 - January 2020

Golden Tulip Galleria Hotel

Beirut, Lebanon

October 2017 - January 2020

• Prepared detailed revenue reports and reconciled accounts with corporate entities and clients
• Managed financial discrepancies, ensured credit card accuracy, and enforced hotel billing policies

Company industry:
Hospitality & Accomodation

Cashier

March 2015 - October 2017

ABC sal

Beirut, Lebanon

March 2015 - October 2017

Provide best customer service and and excellent cash out experience. preform billing for purchased items. dealing with money(cash or credit cards). keep a tidy and good cash desk. assist accounting department.

Company industry:
Retail & Wholesale
Job role:
Sales

Agent

May 2014 - September 2014

Fidelity Insurance

Beirut, Lebanon

May 2014 - September 2014

Providing insurance assistance. selling insurance policies. reach the target monthly. provide best and honest customer service.

Company industry:
Insurance & TPA
Job role:
Sales

Internship

June 2010 - July 2010

Fransabank

Beirut, Lebanon

June 2010 - July 2010

Internship

Company industry:
Banking
Job role:
Banking

Volunteer

June 2007 - July 2007

Dar al Aytam Lislamiya

Beirut, Lebanon

June 2007 - July 2007

volunteer

Company industry:
Non-profit Organization
Job role:
Community Services

Education

American University of Science & Technology

June 2016

June 2016

Bachelor's degree, Business Management

Lebanon

GPA (point): 2.6 out of 4

GPA (point): 2.6 out of 4

Lebanese American University

June 2015

June 2015

High school or equivalent, Managment

Lebanon

GPA (point): 2.6 out of 4

GPA (point): 2.6 out of 4

Skills

Human Resources
Expert
Human Resources
Expert
Management
Expert
Management
Expert
Administration
Expert
Administration
Expert
Accounting
Intermediate
Accounting
Intermediate
microsoft excel
Expert
microsoft excel
Expert
LINKEDIN
Expert
LINKEDIN
Expert
SOCIAL MEDIA ANALYTICS
Expert
SOCIAL MEDIA ANALYTICS
Expert
OPERATIONS
Expert
OPERATIONS
Expert
FINANCIAL STATEMENTS
Intermediate
FINANCIAL STATEMENTS
Intermediate
INTELLIGENT SYSTEMS
Expert
INTELLIGENT SYSTEMS
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
ELECTRONIC DATA INTERCHANGE
Intermediate
INFORMATION VISUALIZATION
Intermediate
INFORMATION VISUALIZATION
Intermediate
TEAM LEADERSHIP
Expert
TEAM LEADERSHIP
Expert
word excel
Expert
word excel
Expert
powerpoint
Expert
powerpoint
Expert
Human Resources
Expert
Human Resources
Expert

Languages

Arabic

Native Speaker

English

Intermediate

French

Beginner

Training and Certifications

Certifications
ECPE Certificate Level C2
ECPE level C2 Certificate

Hobbies and interests

basketball
football

football school team.