Senior Account Manager
Leo Burnett MEA
مجموع سنوات الخبرة :11 years, 10 أشهر
Conducted project-based cross-functional strategy initiatives across different business pillars.
Expanded the scope of the business & effectively managed financials.
Delivered complex integrated McDonald's communication projects on GCC CoOp, Family business, CocaCola Partnership, Mastercard Partnership & McCafe.
Tailored strategic initiatives, effectively mitigating risks related to the pandemic, and developed critical campaigns to reinforce positive brand image.
Drove and managed the development, definition, and roll-out of the creative communication programs for Emirates Airlines, covering 13 markets and leading a team of 5 people.
Proposed and developed Emirates Airline's National Day campaign, led to the most prominent & prestigious achievement of breaking the Guinness World Record.
Clients: McDonald's, Coca cola TMD (The McDonald's Division), Emirates Airline, Samsung & Western Union.
Orchestrated the coordination and delivery of the media agenda in developing multi-channel digital assets and content creation.
Leading the Shopper Marketing agenda; delivering 'always-on' content and developing website & CRM strategies and executions.
Incorporating emerging digital trends and tactics into agency plans. Helping to implement social & media strategies.
Clients: Ford & Lincoln MEA.
Orchestrated creative & digital teams guaranteeing excellence in developing and executing strategic marketing programs. Responsibilities include digital strategic planning and positioning, client servicing, concept creation, media buying (PPC, PPM), branding and digital marketing, web and digital media content creation & management, UI/UX, CMS handling, community management, reporting.
Clients: Abjadiyat, RAKEZ, Kiwi St. Tropez, Osheq, MKU, La Cure Gourmande, VAT Pro, Lead Right, Al Akaria.
Executed omnichannel campaigns for multinational brands and expanded the digital production transformation.
Utilized my experience in celebrity & influencers relations.
Responsible for business development, client servicing, production management, creative concept generation, presentation management, and Digital Marketing.
Clients: Nestle, PepsiCo, Cadbury, AlMarai, Unilever, J&J, L'Oreal, Orange, Huawei, Samsung, Cairo Fest. City.
Managed the marketing & communication of an international portfolio of luxury automotive brands.
Developed marketing initiatives for an improved end-user experience.
Collaborated on launch events and motor show productions.
Brands: Jaguar, Land Rover, Bentley, Ferrari, Maserati & Ducati
Coordinated the event logistics, production & budgeting
Developed sponsorship packages, evaluated partnerships and subcontractors.
Involved in celebrity handling & guest list curation.
Clients: EMAAR Misr, Alex Bank (Intesa Sanpaolo Bank), Fairmont Heliopolis Hotel, The Coca-Cola C., Cadbury, Oreo.
. Faculty of Commerce & Business.