Social Media Manager & Marketing Consultant
Noun
Total years of experience :8 years, 2 Months
• Developing social media & marketing strategy
• Fully managing the social media platforms
• Arabic & English content creation, copywriting & editorial calendars
• Creating & optimizing digital advertising (social media and search engine advertising)
• Data analysis and metric reporting with recommendations
• Creating engaging opportunities and campaigns
• Blogger/influencer outreach campaigns & event management
• Creating full brand identity with branding guidelines, logos, graphics
• Video/animation script writing, mood boards, and creation of the full video/animation with third party suppliers
• New website design and existing website maintenance
• Joined the Altayer Group to work on the launch of their eCommerce website Ounass.com
• Managed the social media platforms and worked with the in-house and partner teams to build follower base across multiple brands and drive traffic to the website
• Worked directly with product development team to develop and refine ecommerce strategy
• Management of multiple online advertising media campaigns with the objective of driving traffic and conversion
• Created weekly reporting and analysis of sales, KPI’s, and marketing channels
• Innovated and created new social media marketing strategies/campaigns
• Created bilingual content (English & Arabic) and visual content (photography/videography)
• Was in charge of the blogger outreach program
• Leading the social media communication strategies for clients
• Managed and supported the Social Media team
• Planned campaigns, ensuring customer acquisition and monetization
• Created bilingual (English and Arabic) engaging content
• Community management of different social media platforms
• Copywriting (website copy, blog articles, PRL, etc.)
• Managed the agency's creative and design accounts
• Was in charge of communication with the clients
• Managed international/ national brands on social media
• Created social media strategies and Playbooks
• Created bilingual (English and Arabic) engaging content
• Created reports for clients, including crisis management reporting
• Created monthly online conversation reports to identify and analyze all mentions of the clients, reviewing positioning such as share of voice and online sentiment, etc.
• In charge of numerous high profile clients in both the private and public sectors, including Tourism Development and Investment Company (TDIC), Dubai Properties Group (DPG), Dubai World Trade Center, Saadiyat Island, Sir Bani Yas Island and GCC Government Social Media Summit amongst many more
• Formulating and spearheading all aspects of comprehensive social media and marketing campaigns on weekly and monthly basis
• Managing the social media accounts, creating bilingual content and analyzing the pages
• Developing in-depth proposals and presentations for diverse clients
• Communicating with target audiences and managing customer relationships
• Writing and proofreading copy in English and Arabic
• Promoting big events on social media and doing the live coverage of the events
Bachelor in Business Administration, with Emphasis on Marketing Minor in English
International Baccalaureate - Diploma