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Nuzaik Mohamed, Sales Manager & Wholesale Representative

Nuzaik Mohamed

Sales Manager & Wholesale Representative·Avian Footwear,

Sri Lanka

Bachelor's degree, Instrumentation and Automation

Work experience

Total years of experience: 6 years, 5 months

Sales Manager & Wholesale Representative

January 2020 - Present

Avian Footwear,

Kalutara, Sri Lanka •Hybrid

January 2020 - Present

• Scaled wholesale sales volume from ~1, 000 to ~10, 000 units per month over six years — a 10x growth
driven by systematic distributor expansion, new account acquisition, and consistent execution against monthly
revenue targets.
• Developed and expanded the B2B distribution network — identified, prospected, and onboarded new wholesale
and retailer accounts across a competitive consumer footwear market.
• Built and maintained long-term relationships with procurement decision-makers across buying accounts, driving
sustained account growth and high repeat-purchase rates.
• Monitored market trends, competitor pricing, and emerging product demand — provided regular intelligence to
inform GTM planning, product positioning, and promotional strategy.
• Prepared quotations, pricing structures, and commercial proposals for high-volume wholesale buyers; negotiated
and closed large-order sales agreements.
• Coordinated with internal sourcing, operations, and logistics teams to ensure smooth order fulfilment and high
client satisfaction across all accounts.
• Maintained structured records of all sales activities, account progress, and pipeline development — equivalent to
CRM-based account management.
Company industry:
Retail & Wholesale
Job role:
Sales

Sales & Operations Manager

January 2020 - Present

Ismails Stores

Kalutara, Sri Lanka

January 2020 - Present

• Generate LKR 1-3M in monthly revenue across footwear, apparel, and household appliances

• Developed and deployed a custom Flask-based POS system to automate sales tracking and inventory reporting

• Manage procurement, supplier credit negotiations, and stock management across multiple product categories

• Supervised daily shop floor operations including cash reconciliation, inventory replenishment, and customer relations

• Built long-term customer relationships driving consistent repeat footfall in a competitive retail market
Company industry:
Retail & Wholesale
Job role:
Sales

Electronics & Embedded Systems Engineer Intern

April 2024 - September 2024

SLT Digital Lab

Colombo 12, Sri Lanka •Hybrid

April 2024 - September 2024

Gained hands-on exposure to IoT system architecture, sensor integration, and data communication protocols in a live telecom R&D environment
• Assisted in the development and testing of IoT-based solutions, contributing to end-to-end connectivity workflows
• Worked with embedded systems and IoT hardware components, supporting device configuration and network integration tasks
• Collaborated with engineering teams on real-world digital transformation projects, applying instrumentation and automation concepts in a practical setting
• Developed understanding of industrial data flow, remote monitoring principles, and network-layer communication relevant to SCADA and automation systems
• Demonstrated ability to quickly adapt to technical environments and contribute effectively within a professional engineering team
Company industry:
Electrical Engineering
Job role:
Engineering

Education

University of Colombo

November 2026

November 2026

Bachelor's degree, Instrumentation and Automation

Sri Lanka

The Bachelor of Engineering Technology (Hons) in Instrumentation and Automation at the University of Colombo is a multidisciplinary engineering degree covering electrical engineering, electronics, software development, and instrumentation and control systems. Core areas of study include electrical circuit design and analysis, electronic systems, microcontroller and embedded systems programming, sensors and transducers, signal conditioning, data acquisition systems, process control and automation, industrial instrumentation, PLC fundamentals, and CAD-based technical design. The programme also covers software development using Python and C/C++, LabVIEW for DAQ and circuit design, AutoCAD and SolidWorks for engineering drawing, and technical documentation and safety compliance practices. Practical application was developed through hands-on laboratory work, industry-linked projects, and a 6-month professional internship at SLT Digital Lab, where real-world IoT and embedded systems were deployed in a live R&D environment.

Ananda Sastralaya Matugama

January 2019

January 2019

High school or equivalent, Technology

Sri Lanka

Skills

Sales Representatives
Expert
Sales Representatives
Expert
COMPUTER PROGRAMMING
Intermediate
COMPUTER PROGRAMMING
Intermediate
AUTOMATION
Intermediate
AUTOMATION
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
EMBEDDED SYSTEMS
Intermediate
EMBEDDED SYSTEMS
Intermediate
INSTRUMENTATION
Intermediate
INSTRUMENTATION
Intermediate
IP CAMERAS
Intermediate
IP CAMERAS
Intermediate
MICROCONTROLLERS
Intermediate
MICROCONTROLLERS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
TEAMWORK
Intermediate
TEAMWORK
Intermediate
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
AWS INTERNET OF THINGS IOT
Intermediate
AWS INTERNET OF THINGS IOT
Intermediate
INDUSTRIAL CONTROL SYSTEMS
Intermediate
INDUSTRIAL CONTROL SYSTEMS
Intermediate
INTERNET OF THINGS IOT
Intermediate
INTERNET OF THINGS IOT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
SENSOR FUSION
Intermediate
SENSOR FUSION
Intermediate
Inspection
Intermediate
Inspection
Intermediate
AutoCAD
Intermediate
AutoCAD
Intermediate
Machine Control
Intermediate
Machine Control
Intermediate
Machining
Intermediate
Machining
Intermediate
PLC
Intermediate
PLC
Intermediate
CNC
Intermediate
CNC
Intermediate
Production
Intermediate
Production
Intermediate
Programming
Intermediate
Programming
Intermediate
Electrical Testing
Intermediate
Electrical Testing
Intermediate
Troubleshooting
Intermediate
Troubleshooting
Intermediate
Electrical Controls
Intermediate
Electrical Controls
Intermediate
Engineering
Intermediate
Engineering
Intermediate
Commissioning
Intermediate
Commissioning
Intermediate
Electrical Design
Intermediate
Electrical Design
Intermediate
Electrical Maintenance
Intermediate
Electrical Maintenance
Intermediate
Transmitters
Intermediate
Transmitters
Intermediate
Sensors
Intermediate
Sensors
Intermediate
Data Acquisition
Intermediate
Data Acquisition
Intermediate
COMPLIANCE RISK
Intermediate
COMPLIANCE RISK
Intermediate
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
ELECTRICAL ENGINEERING
Intermediate
ELECTRICAL ENGINEERING
Intermediate
ENGINEERING ANALYSIS
Intermediate
ENGINEERING ANALYSIS
Intermediate
FLEXIBLE TYPE
Intermediate
FLEXIBLE TYPE
Intermediate
SALES
Intermediate
SALES
Intermediate
TECHNICAL ENGINEERING
Intermediate
TECHNICAL ENGINEERING
Intermediate
Installation
Intermediate
Installation
Intermediate
Electrical
Intermediate
Electrical
Intermediate
Project Management
Intermediate
Project Management
Intermediate
Electrical Engineer
Intermediate
Electrical Engineer
Intermediate
Marketing
Intermediate
Marketing
Intermediate
SALES ENGINEERING
Intermediate
SALES ENGINEERING
Intermediate
Business Development
Intermediate
Business Development
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Administration
Expert
Administration
Expert
Customer Service
Expert
Customer Service
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Science
Expert
Science
Expert
Accounting
Intermediate
Accounting
Intermediate
Testing
Intermediate
Testing
Intermediate
Planning
Intermediate
Planning
Intermediate
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
INDUSTRIAL AUTOMATION
Intermediate
INDUSTRIAL AUTOMATION
Intermediate
RETAIL OPERATIONS
Intermediate
RETAIL OPERATIONS
Intermediate

Languages

English
Expert
Tamil
Native Speaker

Training and Certifications

Certifications
GCE A/L 2019
Cambridge First Certificate in English (FCE) — B2 Level
B2 English
British Council of Sri Lanka
Jan 2018

Hobbies

  • Researching
  • Coding