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Nuzaik Mohamed, Sales Manager & Wholesale Representative

Nuzaik Mohamed

Sales Manager & Wholesale Representative·Avian Footwear,

Sri Lanka

Bachelor's degree, Instrumentation and Automation

Work experience

Total years of experience: 6 years, 6 months

Sales Manager & Wholesale Representative

January 2020 - Present

Avian Footwear,

Kalutara, Sri Lanka •Hybrid

January 2020 - Present

• Scaled wholesale sales volume from ~1, 000 to ~10, 000 units per month over six years — a 10x growth
driven by systematic distributor expansion, new account acquisition, and consistent execution against monthly
revenue targets.
• Developed and expanded the B2B distribution network — identified, prospected, and onboarded new wholesale
and retailer accounts across a competitive consumer footwear market.
• Built and maintained long-term relationships with procurement decision-makers across buying accounts, driving
sustained account growth and high repeat-purchase rates.
• Monitored market trends, competitor pricing, and emerging product demand — provided regular intelligence to
inform GTM planning, product positioning, and promotional strategy.
• Prepared quotations, pricing structures, and commercial proposals for high-volume wholesale buyers; negotiated
and closed large-order sales agreements.
• Coordinated with internal sourcing, operations, and logistics teams to ensure smooth order fulfilment and high
client satisfaction across all accounts.
• Maintained structured records of all sales activities, account progress, and pipeline development — equivalent to
CRM-based account management.
Company industry:
Retail & Wholesale
Job role:
Sales

Sales & Operations Manager

January 2020 - Present

Ismails Stores

Kalutara, Sri Lanka

January 2020 - Present

• Generate LKR 1-3M in monthly revenue across footwear, apparel, and household appliances

• Developed and deployed a custom Flask-based POS system to automate sales tracking and inventory reporting

• Manage procurement, supplier credit negotiations, and stock management across multiple product categories

• Supervised daily shop floor operations including cash reconciliation, inventory replenishment, and customer relations

• Built long-term customer relationships driving consistent repeat footfall in a competitive retail market
Company industry:
Retail & Wholesale
Job role:
Sales

Electronics & Embedded Systems Engineer Intern

April 2024 - September 2024

SLT Digital Lab

Colombo 12, Sri Lanka •Hybrid

April 2024 - September 2024

Gained hands-on exposure to IoT system architecture, sensor integration, and data communication protocols in a live telecom R&D environment
• Assisted in the development and testing of IoT-based solutions, contributing to end-to-end connectivity workflows
• Worked with embedded systems and IoT hardware components, supporting device configuration and network integration tasks
• Collaborated with engineering teams on real-world digital transformation projects, applying instrumentation and automation concepts in a practical setting
• Developed understanding of industrial data flow, remote monitoring principles, and network-layer communication relevant to SCADA and automation systems
• Demonstrated ability to quickly adapt to technical environments and contribute effectively within a professional engineering team
Company industry:
Electrical Engineering
Job role:
Engineering

Education

University of Colombo

November 2026

November 2026

Bachelor's degree, Instrumentation and Automation

Sri Lanka

The Bachelor of Engineering Technology (Hons) in Instrumentation and Automation at the University of Colombo is a multidisciplinary engineering degree covering electrical engineering, electronics, software development, and instrumentation and control systems. Core areas of study include electrical circuit design and analysis, electronic systems, microcontroller and embedded systems programming, sensors and transducers, signal conditioning, data acquisition systems, process control and automation, industrial instrumentation, PLC fundamentals, and CAD-based technical design. The programme also covers software development using Python and C/C++, LabVIEW for DAQ and circuit design, AutoCAD and SolidWorks for engineering drawing, and technical documentation and safety compliance practices. Practical application was developed through hands-on laboratory work, industry-linked projects, and a 6-month professional internship at SLT Digital Lab, where real-world IoT and embedded systems were deployed in a live R&D environment.

Ananda Sastralaya Matugama

January 2019

January 2019

High school or equivalent, Technology

Sri Lanka

Skills

Sales Representatives

Expert

CUSTOMER ADVOCACY

Intermediate

PRODUCT KNOWLEDGE

Intermediate

TECHNICAL SERVICES

Intermediate

COMPUTER PROGRAMMING

Intermediate

AUTOMATION

Intermediate

DECISION MAKING

Intermediate

EMBEDDED SYSTEMS

Intermediate

INSTRUMENTATION

Intermediate

IP CAMERAS

Intermediate

MICROCONTROLLERS

Intermediate

ORGANIZATIONAL SKILLS

Intermediate

RESEARCH

Intermediate

TEAMWORK

Intermediate

ANALYTICAL THINKING

Intermediate

AWS INTERNET OF THINGS IOT

Intermediate

INDUSTRIAL CONTROL SYSTEMS

Intermediate

INTERNET OF THINGS IOT

Intermediate

LEADERSHIP

Intermediate

MANAGEMENT

Intermediate

SENSOR FUSION

Intermediate

Inspection

Intermediate

AutoCAD

Intermediate

Machine Control

Intermediate

Machining

Intermediate

PLC

Intermediate

CNC

Intermediate

Production

Intermediate

Programming

Intermediate

Electrical Testing

Intermediate

Troubleshooting

Intermediate

Electrical Controls

Intermediate

Engineering

Intermediate

Commissioning

Intermediate

Electrical Design

Intermediate

Electrical Maintenance

Intermediate

Transmitters

Intermediate

Sensors

Intermediate

Data Acquisition

Intermediate

COMPLIANCE RISK

Intermediate

COMPUTER HARDWARE

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

ELECTRICAL ENGINEERING

Intermediate

ENGINEERING ANALYSIS

Intermediate

FLEXIBLE TYPE

Intermediate

SALES

Intermediate

TECHNICAL ENGINEERING

Intermediate

Installation

Intermediate

Electrical

Intermediate

Project Management

Intermediate

Electrical Engineer

Intermediate

Marketing

Intermediate

SALES ENGINEERING

Intermediate

Business Development

Intermediate

Microsoft Office

Intermediate

Administration

Expert

Customer Service

Expert

Microsoft Excel

Expert

Science

Expert

Accounting

Intermediate

Testing

Intermediate

Planning

Intermediate

ACCOUNT MANAGEMENT

Intermediate

BUSINESS TO BUSINESS

Intermediate

INDUSTRIAL AUTOMATION

Intermediate

RETAIL OPERATIONS

Intermediate

Languages

English

Expert

Tamil

Native Speaker

Training and Certifications

Certifications
First Certificate in English (FCE) — B2 Level
GCE A/L 2019
Cambridge First Certificate in English (FCE) — B2 Level
B2 English
British Council of Sri Lanka
Jan 2018

Hobbies and interests

Researching
Coding