Marketing Associate
WeTalk
Total years of experience :2 years, 2 Months
Develop creative and engaging social media strategies to align with business goals
Manage the day-to-day handling of all social media channels -- such as LinkedIn, Facebook, Instagram, Tiktok and YouTube - which includes posting and replying to comments and messages
Develop, launch and manage new campaigns (digital and traditional media plan)
Undertake audience research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
Set targets to increase brand awareness and increase customer engagement
Manage a budget for social media activities and advertising
Look for avenues that help boost brand visibility such as brand partnership, affiliate, event sponsorships, etc.
Create weekly newsletter content
Coordinate with suppliers for marketing collateral needs
Distribution of merch and other giveaways to key partners and clients
Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
Measure, report, analyse the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance.
Create and manage content across social media platforms, including Instagram, TikTok, that drives engagement and increases brand awareness.
Write and proofread creative copies.
Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each platform.
Work with external agencies and vendors to execute marketing activities.
Plan and execute B2B events.
Plan, execute, and track marketing activities across online and offline platforms.
Provide recommendations for future strategic initiatives through competitive and financial analysis.
Junior Marketing Association Officer Hosted Event Business Studies