ألفة ملكي

• Establishing and leading a new consultancy and training specializing in governance frameworks, risk oversight,
organizational effectiveness, and executive advisory forregional businesses.
• Designing governance structures, board reporting mechanisms, and compliance frameworks aligned with
international bestpractices.
• Overseeing business development, client acquisition, strategic partnerships, and brandpositioning for the firm.
• Building service lines, including governance audits, executive training programs, and organizational
restructuring advisory services.

Marketing consultant, Dubai/Tunis, (04/2022)-(Present)

• Marketing Audits: Assessing clients current marketing efforts
• Used SWOT analyses tool, to improve companys recommendations.
• Strategic Planning: Developing comprehensive marketing strategies aligned with clients business goals and target audience.
• Collaborated on cross-functional teams to develop and execute marketing strategies for novomind company Gr, DOTit, Bee
• Sales advisor for Real estate companies Ayalaland, Guardians comapnies

• Drove development ofa B2B lead life-cycle strategy that increased lead-to-conversion rates by 10% in Q4 2024.
• Conducted regional market intelligence to refine GTM campaigns, increasing ROI by 15%.
• Built a market-specific sales strategy for the Saudi market, contributing to a 10% sales increase in Q1 2024.
• Managed high-budget digital campaigns and oversaw execution across Google Ads, Ads, SEO, and GA4.

• Designed marketing strategies aligned with business objectives, contributing to measurable client growth.
• Drove digital campaign execution that resulted in a 10% boost in online sales in Q1.
• Managed a diverse portfolio across pharmaceutical, cloud, and cybersecurity industries.
• Directed development of a mobile application for a major client, overseeing UX, technical requirements, and
functional roll out.

• Managed and coached a team of 8 professionals, increasing productivity by 20%.
• Implemented a data-driven commercial model that expanded market reach by 15%.
• Achieved a 20% improvement in client retention through personalized engagement strategies.
• Reduced operational expenses by 20% through budget optimization and resource allocation.
• Drove revenue growth by 7% and expanded customer base by 34% through redesigned product road maps.
• Contributed to market expansion, helping the company reach a 41% market share through digital product innovation.
• Delivered analytic dashboards (Tableau) to guide strategic decisions and performance visibility.
• Led end-to-end digitization ofinternal processes to align with evolving enterprise and customer expectations.
• Promoted from VAS Product Manager to Senior Marketing & Sales Manager, leading strategic product, data, voice, and
digital services.
• Directed launch of multiple digital solutions (marketplace, e-payment, cloud, hosting, Office 365, DDoS), lifting brand
awareness by 15%.

• Developed and executed comprehensive brand strategies to drive brand growth and increase market share.
• Conducted market research to analyze consumer trends, competitor activities, and industry dynamics.
• Integrated marketing campaigns across various channels to enhance brand visibility and engagement.
• Managed brand budgets, monitored expenses, and optimized cost-effectiveness in all brand-related activities.
• Conducted in-depth market analysis to identify the target audiences and to develop effective marketing strategies.
• Led the planning and implementation of marketing campaigns to promote product launches and drive sales.
• Analyzed consumer insights and feedback to optimize marketing tactics and improve campaign performance.
• Worked closely with sales and product development teams to ensure alignment of marketing initiatives with business objectives.
• Led cross-functional marketing team to achieve strategic objectives through innovative campaigns.
• Implemented consumers B2B marketing strategies to increase brand awareness and engagement.
• Fostered collaboration with other departments to ensure alignment with the companys strategy.
• Provided leadership and guidance to team members, driving campaign success and professional development.

Vice president

• Regional Automotive Manufacturer (3, 500 Employees, $86M Revenue)
• Strengthened brand perception by 18% through targeted B2B marketing strategies.
• Conducted market research and pricing strategies that enabled expansion into the Brazilian market.
• Identified new business segments (Ferrari, agricultural engines), broadening revenue opportunities.
• Created strategic performance reports for executive decision-making.
• Consistently exceeded annual sales targets by 5% for PSA and Citroën.