Olfat حسين

The Nike Beacon is the world’s largest Nike & Jordan Store with an annual revenue of AED 300M+
with a team size of 200+.
• Direct daily operations for the world’s largest Nike store (36, 000+ sq. ft) and the only Jordan
brand store in the Middle East, ensuring consistent delivery of brand standards and
commercial excellence.
• Lead and develop 200+ team members, including store managers and supervisors, driving
performance, accountability, and engagement across all retail functions.
• Oversee full P&L ownership, analysing KPIs and financial metrics to maximise profitability, cost
efficiency, and operational productivity.
• Implement data-driven operational strategies, improving process efficiency, stock accuracy,
and service delivery across multiple departments.
• Collaborate with HR, Supply Chain, Marketing, and Visual Merchandising teams to align
business operations with corporate strategy, product launches, and brand campaigns.
• Drive workforce planning, recruitment, and leadership development to strengthen internal
talent pipelines and improve retention rates.
• Execute large-scale marketing activations, regional events, and brand experiences in
partnership with global and regional teams to elevate customer and brand visibility.
• Standardise store operating procedures and develop operational playbooks to unify
performance standards and improve compliance across locations.
• Maintain exceptional audit scores and brand compliance while consistently exceeding annual
sales targets and customer satisfaction benchmarks.

The Nike GMG Group comprises 3 Nike and 3 Converse stores, totalling 20, 000ft2 and 80+ team.
• Directed end-to-end retail operations across six high-volume stores, ensuring consistent
execution of brand, service, and compliance standards.
• Held full P&L accountability for all assigned stores, achieving continuous growth in sales and
profitability through cost control and operational optimisation.
• Delivered sustained improvement in KPI performance, including conversion, average
transaction value, and customer satisfaction metrics across all locations.
• Oversaw stock management, replenishment, and visual merchandising, maintaining 98%
stock accuracy and supporting smooth seasonal transitions.
• Partnered with Category, Brand, and Visual Merchandising teams to deliver successful product
launches, campaigns, and in-store experiences aligned with global directives.
• Forecasted and planned for commercial peaks and promotional periods, aligning staffing,
stock, and store readiness to maximise sales opportunities.
• Collaborated with Merchandising and Supply Chain to optimise inventory turnover and reduce
markdowns through strategic product allocation.
• Led recruitment, onboarding, and capability development for store managers and front-line
teams, strengthening leadership pipelines and reducing attrition.
• Conducted regular business reviews, translating performance data into actionable strategies
to drive revenue, efficiency, and service quality.
• Recognised by senior management for driving double-digit sales growth and achieving top
audit compliance ratings across the region.

Steered the flagship format store of 64, 000ft2, the largest store in the GCC.
• Managed daily operations for one of the GCC’s largest Centrepoint flagship stores, delivering
top regional turnover and sustained commercial growth.
• Oversaw all operational functions including P&L, workforce planning, merchandising, and
service standards to achieve consistent profitability and efficiency.
• Directed a large, multi-department team, setting performance goals, reviewing metrics, and
ensuring alignment with brand and business objectives.
• Strengthened operational performance through improved rostering, process optimisation, and
real-time reporting, increasing productivity and reducing downtime.
• Recruited, trained, and developed store teams, embedding performance-based coaching and
driving employee engagement across all levels.
• Delivered best-in-class omni-channel operations, integrating in-store, Click & Collect, and e-
commerce fulfilment to ensure a smooth customer experience.
• Collaborated with regional heads on visual merchandising and promotional execution,
enhancing store presentation and campaign effectiveness.
• Achieved top performance ranking within the region for revenue, compliance, and service.

 Retaining key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins.
 Managing P&L for the retail outlets as well as territory overall, handling key customer relationships while successfully delivering against the customers expectations.
 Overseeing a variety of initiatives to maximize sales and profitability in line with company objectives, developing the sales and operating Budget for the Stores/Regions and its strict monitoring month to month.
 Identifying internal and external commercial opportunities within each territory and maximizing productivity in stores through effective deployment of staff.
 Ensuring that all stores provide service levels which exceed customers’ expectations.
 Assisting with store design and project management for all new locations and managing the project from end to end.

 In charge of all elements of the showroom right from ambience to decorum, operations and management of showroom floor activities.
 Supervised the staff and ensured that their appearance was up to the standards prescribed by the management, guided them on customer management and query resolution techniques and procedures to be following in handling any customer grievances.
 Ensuring effective store layouts with regard to sales versus space contributions and negotiating optimum rental agreements with Mall Management & Landlords
 Contributing to competency development needs of the Store Managers through On Job coaching and other techniques.
 Performing stock management, tracking inventory, ensuring all merchandise based on their movement and demand was adequate and readily available by location and store.

 Managed two separate brands, Halston Heritage and Intropia at Mall of the Emirates.
 Responsible for all the buying of Halston Heritage and as well participating in buying for Intropia.
 Oversaw store operations and administration including overseeing inventory control, merchandising and cash control
 Coordinated and participated in the grand opening and fashion shows for both brands.
 Participated in the stores marketing and implemented the new mailer strategy for the company.
 Mentored a team of 12 staff while ensuring goals are reached.

Handled daily store operations and administration including all inventory movement and consolidations between MOE and other stores.
▪ Requested best-selling styles from other stores to maximize sales and stock movement across the brand, provided feedback and planned orders for upcoming seasons.
▪ Coordinated and participated in brand fashion shows and in store events, provided excellent customer service and resolved all concerns.
▪ Headed a team of 8 staff and 2 supervisors, managed all budget and P&L requirements.