Brand & Marketing Research Manager
National Food Industries Company LTD,
Total years of experience :16 years, 4 Months
• Develop short and long-term marketing strategies for the product based on market understanding.
• Plan and implement marketing mix activities according to approved brand strategy, including promotional programs, marketing research
projects, and advertising activities.
• Work closely with the social media agency in managing Luna Iced
Coffee social media platforms including, graphic design, videos, ads and
make sure they delivered contents under budget and on time.
• Monitor market trends and competitors' activities to remain
competitive.
• Participate in events and exhibitions that relevant to the category and
target audience to increase brand awareness.
• Work with the R&D team to come up with alternatives that satisfy
consumers' needs.
•Handling information analysis, planning and Marketing researches for assigned NFIC brands / products, and preparing reports of findings, illustrating data, and translating complex findings into conclusions and actions.
•Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
•Measure and assess customer satisfaction.
•Monthly retail audit report analysis; share, distribution, OOS, etc. and presentation along with recommendations of actions to support growth.
•Conduct Brand tracking studies, to measure the brand awareness
•Carryout mystery shopping and home visits, to get info on consumer insight
•Organize Internal and external blind tests to measure NFIC products taste vs. competitors.
•Conduct Focus groups, share the consumer input toward NFIC product, and recommend actions.
•Research and make presentation on critical customer and market trends.
•Measure the effectiveness of company’s marketing, & advertising strategy.
•Analyze customer needs and behavior through a variety of research studies.
•Develop research questionnaires, analyze and interpret the data, develop presentations and recommendations on findings. (Internally and externally when needed).
•Perform statistical analysis and modeling of customer research results. Contribute to analysis of market environment, future trend, and make recommendations based on the findings.
•Represent the consumer voice throughout the NFIC business.
•Inspire the business by looking outside in, bringing new ideas to contribute to the growth of the business, new perspectives, and new ways of thinking.
Analyze customer needs and behavior through a verity of research studies. Develop research questionnaires, analyze and interpret the data, develop presentations and recommendations on findings to present to the marketing team and board of directors. Perform statistical analysis and modeling of customer research results. Contribute to analysis of market environment, future trend, and make recommendations based on the findings. Negotiate research activity with third party suppliers and oversee the timely production of accurate research. Coordinate with the research agency and ensure quality control in the data collection phase of the research by organizing orientation sessions and attending focus groups and interviews. Analyze retail tracking data, sales data monthly and producing accurate market maps and share summaries for use by the portfolio managers and sales managers in particular and the business in general. Review and report general market trends and shifts particularly as influenced by competitor activity or inactivity.
Evaluating customer service agent’s quality by listening to their calls with customers and monitor their actions. Scoring customer service agents Knowledge, skills and attitude using quality assurance guides lines. Adding helpful comments on agent’s observation to educate agent about what he/she did on the call and what is the perfect way to handle similar calls in the future. Providing feedback to call center team leaders and supervisors. Creating quality assurance monthly report for management staff review. Giving recommendations for products, policies, and process improvements based on customers experience and feedback.
Taught, supported, motivated and encouraged children in all aspects of school activities. Created an effective, pleasant classroom and learning environment.
Key skills: Marketing research, strategic marketing, communication and media planning, advertising and direct marketing, branding. Education Highlight and Achievements: • The applied research project topic was “ Opening New Diet Center in Saudi Arabia”. The main purpose of this research is to provide a strategic direction to a new diet center management to differentiate themselves from existing competitors and help them to become a successful new firm in the diet market. Research design: - Exploratory research. - Descriptive research: Personal interview by using questionnaire and web –based survey. SPSS was used for statistical analysis. • Conducted full marketing plans which contain situation analysis, market segmentation, alternatives, and recommended strategy for both products and services. • Conducted branding exercises, marketing communication and media plans.