Olga Kapitannikova

 Directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers
 Developed pricing strategies according to company’s objectives and customer’s satisfaction
 Directed training, and performance evaluations of sales staff and oversee their weekly activities
 Negotiated contracts with vendors and distributors, controlled logistics
 Developed distribution networks and strategies
 Designed in-person events focusing on customer experience and retention
 Collaborated with marketing executives to ensure that new products reach the demands of market at the optimal time
 Conducted market research to learn about product demand and competition