Managing Partner
Hallmarks Gulf FZ LLC
Total years of experience :37 years, 8 Months
Managing Partner
Hallmarks Gulf FZ LLC - Dubai, UAE
Managing marketing & events agency specialized in retail, leisure and entertainment marketing and communication services. Focused on design, theming of interior retail outlets, website design & development, retail events, digital print & production, among other services. Developed business projects and set up a wide database and network of prospects and partners as well as affiliate suppliers in the industry.
Key activities include:
• Prospecting and networking with key accounts and businesses.
• Formulating key project proposals and presentations.
• Servicing clients’ requirements and facilitating clients’ needs all throughout the process.
• Overseeing the concept and brief writing phase.
• Leading and overseeing the creative process up to client approval, production and implementation.
• Monitoring and evaluation after the completion of every project.
Led, initiated and executed re-launch of the new Adventureland, as it expanded
to include new, first-time, world-class thrill rides in the region. Was part of the
re-launch team that planned, mapped out, conceptualized the brand identity of
the theme park, repositioned it in the industry as a lead player.
• Led creation of all major communication platforms including in-park
collaterals, signages, digital installations, screens, and point of sale supports.
• Set up and installed the marketing department of sister branch, Adventureland-
Morocco in Casablanca, Maroc. Trained marketing unit, initiated and led
execution of the launch campaign for Adventureland-Maroc. Oversaw &
coordinated marketing efforts and implementation of all communication, PR,
brand campaigns of the team.
• Specific Duties:
- Managed marketing program, strategy and direction; designed and executed
ABTL, BTL, PR, SOCIAL MEDIA, research and evaluation efforts.
- Managed a team of marketing & sales professionals.
-Accountable for sales targets and profitability goals overall.
- Directed and managed communications, design, production and execution.
- Initiated, created and implemented the LOYALTY Program.
- Launched marketing campaign to push 1st Gold Rewards program.
- Conceptualized & implemented events, shows, entertainment activities.
- Spearheaded business development and special project initiatives.
• Managed the operations of at least 20 bakeshops, fast-food & ‘pasalubong’ specialty outlets all over Negros Occidental.
• Formulated sales targets, and implemented efforts to reach targets.
• Developed systems, procedures and standards to reach optimum operational efficiency.
• Raised sales performance to significant levels - 50-100% increase in sales, over a period of 1 year, and maintained increases onwards.
• Managed at least 100 staff & personnel all throughout the different food outlets.
• Handled project expansions, store renovations and store revamps.
• Spearheaded marketing initiatives and efforts, including direction of creative communications, materials, and marketing communication campaigns.
• Handled & conceptualized events, shows, exhibits and other special entertainment.
• Handled corporate & business communication projects. Monitoring and evaluation after the completion of every project.
Marketing & Operations Manager
Association of Negros Producers (The Negros Showroom) - Bacolod City, Philippines
• Managed the sole showroom center of the Association of Negros Producers - the biggest group & network of local producers & entrepreneurs in Negros Occidental.
• Forecasted & planned budgets
• Targeted sales & implemented marketing efforts to achieve targets.
• Managed staff & personnel
• Managed about 60 producers’ accounts, and implemented programs towards reaching targets.
• Handled all communications - from creative advertising, to business communications.
• Planned, managed & implemented two (2) national trade fairs for the association.
• Coordinated, & managed all pertinent marketing efforts, exhibit events, shows & parties for the national trade fair.
Marketing Manager
Al Itharah Amusement Center (Adventureland) - Sahara Centre, Sharjah, UAE
Adventureland was launched as the lead indoor entertainment center in the region, covered 60, 000 sq. feet of space- featured over 20 major thrill rides & attractions, over a hundred video games & simulators.
Led setup, management of the marketing department. Was part of the opening team that launched the indoor park in 2002, positioning it as a world-class themed leisure facility in the region. Handled launch campaign on all media; managed budgets that covered design, production, media placements and below the line channels. Initiated, created and responsible for all communication platforms, brand elements, and overall brand identity.
Specific Duties:
• Program conceptualization & planning
• Budget formulation, planning & monitoring
• Accountable for sales targets, profitability levels
• Implementation of both above the line (advertising, media, public relations, business relations, communications) and below the line (promotions, events, tie-ups, partnerships) efforts.
• Handled and supervised all in-house design, creation and production of communications, collaterals, materials and communication requirements of other operating departments.
• Supervised research and monitoring/review of all pertinent marketing efforts. Conceptualized & implemented entertainment activities for the park - talent shows, fashion shows, events,
A health technology and devices company.
• Designed marketing programs for the company.
• Developed and implemented marketing strategies for the launch of the products of
the company.
• Developed the marketing communications program of the company.
• Affiliated and coordinated with various key media agencies in the implementation of
marketing communications activities.
• Conducted and supervised sales and marketing efforts, increasing sales volume to
more than 50% of existing performance.
• Conducted sales training seminars, product demonstrations and other sales related
efforts.
• Designed, developed and produced all marketing communications materials.
* Developed the corporate identity of the organization.
• Developed and established a stable & clear brand identity for the warehouse store;
strengthened a customer base for the warehouse.
• Designed & managed a strategic marketing program for the warehouse store.
• Improved sales performance by at least 50%.
• Initiated, designed & installed the warehouse club membership program.
• Provided creative direction for all the marketing communication efforts of the company, including web design & development.
• Chosen to represent the department in its faculty exchange program with Hong Kong University.
• Taught subjects in English Grammar, Composition, Research Writing, Business Communication & Technical Writing. Taught students from freshman to senior year levels.
• Taught major courses, instructed junior & senior majoring students in the following areas: Communication Theory, Communication Research, Advertising, Broadcast, Educational/Instructional TV, Practicum
• Designed new curriculum for instruction in Communication Theory & Research.
Chairperson, Mass Communication Department
University of St. La Salle - Bacolod City, Philippines
• Initiated & institutionalized student-enrichment programs & introduced improvements in curriculum and in instruction.
• Improved faculty line-up, hiring of highly qualified faculty.
• Upgraded the screening program for students applying to major in Mass Communication.
Faculty Moderator, The Spectrum (Campus publication)
University of St. La Salle - Bacolod City, Philippines
• Provided student writers guidance and direction to editorial content.
• Provided technical & creative guidance to student-writers and editors.
• Provided direction to student concerns & issues in the creative, technical and ethical aspects of a campus publication.
Conceptualized & implemented merchandising efforts for the company.
• Conceptualized promotional packages, special shows & special events for
merchandising.
• Conceptualized, wrote & produced special shows.
• Conceptualized & directed institutional advertising & special corporate events.
• Designed special airtime packages & promos for customer-clients.
Handled two (2) network, nationwide programs: Love Hour & Magna Stereo Hour -
conceptualized, wrote, voiced & produced these programs.
• Conceptualized, wrote & produced network specials, pluggings and advertisements.
• Coordinated promotional events, anchored special remote, live airings, conducted
special interviews for feature shows.
• Occasionally sat as newscaster and assisted in special network news broadcasts.