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Oliver Obeid, Retail Sales Manager / Divisional Manager

Oliver Obeid

Retail Sales Manager / Divisional Manager·Farmland (FMCG Distributor) & La Maison Du Fromage

Kuwait

Bachelor's degree, Cinematography

Work experience

Total years of experience: 13 years, 10 months

Retail Sales Manager / Divisional Manager

January 2021 - Present

Farmland (FMCG Distributor) & La Maison Du Fromage

Al Kuwait, Kuwait

January 2021 - Present

• Led commercial strategy for a multi-million-dollar FMCG portfolio, improved
product distribution, channel expansion, and high-impact trade programs.
• Identified and capitalized on new market segments and emerging consumer
trends within the F&B sector, driving brand relevance and competitive
advantage.
• Negotiated key contracts with major retailers and distributors, strengthening
partnerships and securing premium shelf presence.
• Launched multiple successful SKUs across dairy, dry grocery, and specialty
categories, achieving rapid penetration and strong performance across retail.
• Conducted in-depth market, pricing, and competitor analysis, enabling strategic
adjustments that improved margins and strengthened brand positioning.
• Rebuilt and restructured the sales division, enhancing productivity, improving
accountability, and achieving 20% growth of the current sales target.
• Implemented digital sales and merchandising systems that reduced operational
errors, improved reporting accuracy, and increased overall commercial
efficiency.
• Improved cost management and operational controls, reducing wastage by 10%
and boosting cost efficiency by 33%.
• Provided executive-level forecasting, budgeting, and performance insights to
guide portfolio optimization and long-term business planning.

Company industry:
FMCG

Brand Manager

January 2017 - January 2021

Farmland (FMCG Distributor)

Al Kuwait, Kuwait

January 2017 - January 2021

• Oversaw end-to-end brand performance management, ensuring consistent
revenue acceleration, healthy P&L delivery, and strong presence across retail
and digital channels.
• Performed comprehensive market insights studies, tracking consumer behavior
shifts, competitive activity, and category patterns to produce highly accurate
forecasts and reduce budget deviations.
• Orchestrated major brand-building initiatives, including national events, trade
exhibitions, lifestyle campaigns, and high-quality photo/video productions,
strengthening brand image and customer engagement.
• Directed the companys social media strategy across Instagram, Facebook, and
TikTok, driving audience growth, improving engagement rates, and enhancing
online brand perception.
• Administered the full annual marketing budget, ensuring optimal allocation
between digital media, in-store activation, outdoor campaigns, and production
costs, while continually refining cost-to-impact ratios.

Company industry:
FMCG

Retail Sales Executive

October 2015 - January 2017

Farmland (FMCG Distributor)

Al Kuwait, Kuwait

October 2015 - January 2017

• Built strong relationships with store managers, buyers, and category teams to
secure better visibility, increase shelf space, and support promotional
placements.
• Achieved monthly and quarterly sales targets through consistent customer
follow-up, market visits, and effective selling techniques.
• Ensured timely collection of payments, reduced outstanding balances, and
maintained accurate account records.
• Executed in-store promotions, sampling, and product displays to boost brand
presence and drive impulse purchases.
• Coordinated closely with the warehouse and logistics team to guarantee timely
deliveries and reduce order discrepancies.

Company industry:
FMCG

Trade Marketing Executive

January 2012 - January 2015

Lactalis (FMCG Distributor)

Dubai, United Arab Emirates

January 2012 - January 2015

• Supervise, lead, and motivate the sales team to meet or exceed sales targets.
• Analyze market trends and competitor activities to identify business
opportunities and challenges.
• Build and maintain strong relationships with Key account customers, retailers,
and distributors.
• Implement effective stock rotation and control measures.

Company industry:
FMCG

Education

Technology SAE Institute UAE

January 2014

January 2014

Bachelor's degree, Cinematography

United Arab Emirates

LAU

January 2010

January 2010

Bachelor's degree, Film

Lebanon

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
COOKING
Intermediate
COOKING
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
EXECUTIVE PRESENCE
Intermediate
EXECUTIVE PRESENCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
RETAIL SALES
Intermediate
RETAIL SALES
Intermediate
SALES
Intermediate
SALES
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate

Languages

English

Beginner

Arabic

Beginner

French

Beginner

Training and Certifications

Certifications
Excel Pivot Tables
Excel Skills for Business
Retail Cheese Specialist