Oliver Obeid

• Led commercial strategy for a multi-million-dollar FMCG portfolio, improved
product distribution, channel expansion, and high-impact trade programs.
• Identified and capitalized on new market segments and emerging consumer
trends within the F&B sector, driving brand relevance and competitive
advantage.
• Negotiated key contracts with major retailers and distributors, strengthening
partnerships and securing premium shelf presence.
• Launched multiple successful SKUs across dairy, dry grocery, and specialty
categories, achieving rapid penetration and strong performance across retail.
• Conducted in-depth market, pricing, and competitor analysis, enabling strategic
adjustments that improved margins and strengthened brand positioning.
• Rebuilt and restructured the sales division, enhancing productivity, improving
accountability, and achieving 20% growth of the current sales target.
• Implemented digital sales and merchandising systems that reduced operational
errors, improved reporting accuracy, and increased overall commercial
efficiency.
• Improved cost management and operational controls, reducing wastage by 10%
and boosting cost efficiency by 33%.
• Provided executive-level forecasting, budgeting, and performance insights to
guide portfolio optimization and long-term business planning.

• Oversaw end-to-end brand performance management, ensuring consistent
revenue acceleration, healthy P&L delivery, and strong presence across retail
and digital channels.
• Performed comprehensive market insights studies, tracking consumer behavior
shifts, competitive activity, and category patterns to produce highly accurate
forecasts and reduce budget deviations.
• Orchestrated major brand-building initiatives, including national events, trade
exhibitions, lifestyle campaigns, and high-quality photo/video productions,
strengthening brand image and customer engagement.
• Directed the companys social media strategy across Instagram, Facebook, and
TikTok, driving audience growth, improving engagement rates, and enhancing
online brand perception.
• Administered the full annual marketing budget, ensuring optimal allocation
between digital media, in-store activation, outdoor campaigns, and production
costs, while continually refining cost-to-impact ratios.

• Built strong relationships with store managers, buyers, and category teams to
secure better visibility, increase shelf space, and support promotional
placements.
• Achieved monthly and quarterly sales targets through consistent customer
follow-up, market visits, and effective selling techniques.
• Ensured timely collection of payments, reduced outstanding balances, and
maintained accurate account records.
• Executed in-store promotions, sampling, and product displays to boost brand
presence and drive impulse purchases.
• Coordinated closely with the warehouse and logistics team to guarantee timely
deliveries and reduce order discrepancies.

• Supervise, lead, and motivate the sales team to meet or exceed sales targets.
• Analyze market trends and competitor activities to identify business
opportunities and challenges.
• Build and maintain strong relationships with Key account customers, retailers,
and distributors.
• Implement effective stock rotation and control measures.