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تم إلغاء حظر المستخدم بنجاح
Oliver Obeid, Retail Sales Manager / Divisional Manager

Oliver Obeid

Retail Sales Manager / Divisional Manager·Farmland (FMCG Distributor) & La Maison Du Fromage

الكويت

بكالوريوس, Cinematography

الخبرة العملية

مجموع سنوات الخبرة: 13 سنوات, 10 أشهر

Retail Sales Manager / Divisional Manager

يناير 2021 - حتى الآن

Farmland (FMCG Distributor) & La Maison Du Fromage

الكويت، الكويت

يناير 2021 - حتى الآن

• Led commercial strategy for a multi-million-dollar FMCG portfolio, improved
product distribution, channel expansion, and high-impact trade programs.
• Identified and capitalized on new market segments and emerging consumer
trends within the F&B sector, driving brand relevance and competitive
advantage.
• Negotiated key contracts with major retailers and distributors, strengthening
partnerships and securing premium shelf presence.
• Launched multiple successful SKUs across dairy, dry grocery, and specialty
categories, achieving rapid penetration and strong performance across retail.
• Conducted in-depth market, pricing, and competitor analysis, enabling strategic
adjustments that improved margins and strengthened brand positioning.
• Rebuilt and restructured the sales division, enhancing productivity, improving
accountability, and achieving 20% growth of the current sales target.
• Implemented digital sales and merchandising systems that reduced operational
errors, improved reporting accuracy, and increased overall commercial
efficiency.
• Improved cost management and operational controls, reducing wastage by 10%
and boosting cost efficiency by 33%.
• Provided executive-level forecasting, budgeting, and performance insights to
guide portfolio optimization and long-term business planning.

مجال الشركة:
السلع الاستهلاكية سريعة التداول

Brand Manager

يناير 2017 - يناير 2021

Farmland (FMCG Distributor)

الكويت، الكويت

يناير 2017 - يناير 2021

• Oversaw end-to-end brand performance management, ensuring consistent
revenue acceleration, healthy P&L delivery, and strong presence across retail
and digital channels.
• Performed comprehensive market insights studies, tracking consumer behavior
shifts, competitive activity, and category patterns to produce highly accurate
forecasts and reduce budget deviations.
• Orchestrated major brand-building initiatives, including national events, trade
exhibitions, lifestyle campaigns, and high-quality photo/video productions,
strengthening brand image and customer engagement.
• Directed the companys social media strategy across Instagram, Facebook, and
TikTok, driving audience growth, improving engagement rates, and enhancing
online brand perception.
• Administered the full annual marketing budget, ensuring optimal allocation
between digital media, in-store activation, outdoor campaigns, and production
costs, while continually refining cost-to-impact ratios.

مجال الشركة:
السلع الاستهلاكية سريعة التداول

Retail Sales Executive

أكتوبر 2015 - يناير 2017

Farmland (FMCG Distributor)

الكويت، الكويت

أكتوبر 2015 - يناير 2017

• Built strong relationships with store managers, buyers, and category teams to
secure better visibility, increase shelf space, and support promotional
placements.
• Achieved monthly and quarterly sales targets through consistent customer
follow-up, market visits, and effective selling techniques.
• Ensured timely collection of payments, reduced outstanding balances, and
maintained accurate account records.
• Executed in-store promotions, sampling, and product displays to boost brand
presence and drive impulse purchases.
• Coordinated closely with the warehouse and logistics team to guarantee timely
deliveries and reduce order discrepancies.

مجال الشركة:
السلع الاستهلاكية سريعة التداول

Trade Marketing Executive

يناير 2012 - يناير 2015

Lactalis (FMCG Distributor)

دبي، الإمارات العربية المتحدة

يناير 2012 - يناير 2015

• Supervise, lead, and motivate the sales team to meet or exceed sales targets.
• Analyze market trends and competitor activities to identify business
opportunities and challenges.
• Build and maintain strong relationships with Key account customers, retailers,
and distributors.
• Implement effective stock rotation and control measures.

مجال الشركة:
السلع الاستهلاكية سريعة التداول

التعليم

Technology SAE Institute UAE

يناير 2014

يناير 2014

بكالوريوس، Cinematography

الإمارات العربية المتحدة

LAU

يناير 2010

يناير 2010

بكالوريوس، Film

لبنان

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
COOKING
Intermediate
COOKING
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
EXECUTIVE PRESENCE
Intermediate
EXECUTIVE PRESENCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
RETAIL SALES
Intermediate
RETAIL SALES
Intermediate
SALES
Intermediate
SALES
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate

اللغات

الانجليزية

مبتدئ

العربية

مبتدئ

الفرنسية

مبتدئ

التدريب و الشهادات

الشهادات
Excel Pivot Tables
Excel Skills for Business
Retail Cheese Specialist