Manager Retail & Activation
HBL ASSET MANAGEMENT LTD
Total years of experience :11 years, 1 Months
• Developing the marketing strategy for the company in line with company objectives
• Create communication and marketing strategies for new products, launches, events, and promotions as per HBL brand guidelines
• Working closely with design agencies and assisting with new product/service launches
• Planning and implementing promotional campaigns covering conventional and digital platforms
• Propose ideas for lead generation by effectively using social media platforms
• Manage and improve lead generation campaigns
• CRM management whereby ensuring sales team is properly utilizing the required tool along with incorporation of leads
• Ensure development and availability of giveaways for marketing and sales department
• To make sure that all activities are in line with HBL Brand requirements
• Inventory management of marketing collateral
• Translate market research data, customer feedback, and technology trends into project requirements.
• Lead marketing efforts to understand segment influencers including customer demographics competitive assessments, and market needs.
• Develop and implement business plans that highlight competitive landscape and customer needs.
• Perform market analysis including market models, and strategic direction to meet corporate and business objectives.
• Research opportunities for new clients and projects.
• Planning marketing collaterals like giveaways, standees, leaflets, signage’s, etc.
• Lead marketing efforts to understand segment influencers including customer demographics competitive assessments, and market needs.
• Partner with creative team, external agencies and vendors for BTL activities.
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Plan and participate in the launch of new services and products which involve several different departments
• Research competitor offerings and develop marketing strategy of new services and existing services
• Ensuring that labeling & marketing/promotional literature match product specifications
• Plan and execute campaigns / promotions to ensure revenue targets achievement
• Develop and implement promotional activities such as promotions and product launches
• Manage marketing budget and approval processes
• Take ownership of the Project from inception to roll-out, identifying core product features, SoPs, Business Rules and aligning them with brand image
Conduct all marketing & research activities on behalf of VIP member.
Social Media Marketing on behalf of VIP member.
Competitors/Industry analysis for VIP member.
Finding potential buyers/sellers for VIP member.
Maintain & update VIP member about new developments in the market.
Liaison with Advertising agency & Vendors.
Ensure Brand promotional activities.
Inventory Management of gift items.
Research for potential clients for new services.
In house & Out door events arrangements.
Master of Business Administration (MBA)/M.phil, Marketing, Advertisement, Brand Management, PR & Event Management Internship: National Gases Limited. Habib Bank Limited. Askari Bank Ltd
Enabling to fabricate presentation, communication, interpersonal and analytic skills, and to polish entrepreneurial and technical proficiency to make significant contributor to the business and society.
