Trade Marketing Manager
Nestle Pakistan Ltd.
Total years of experience :17 years, 5 Months
Responsible for design, development and deployment of trade marketing plan for KEY ACCOUNTS all across Pakistan while keeping in perspective the unique business needs of each customer/sub-channel.
Leading the Imports portfolio for Pakistan from 9 Nestlé Markets with an annual turnover of 1 Bio PKR (USD 10 Mio.)
Coordinated a business portfolio of 5.3 billion PKR (USD 62 Mio) with a cumulative average growth rate of more than 25% since the year 2009
Responsible for conducting analysis, forecasting and reporting of sales
4 Months Professional Diploma in Sales Management & Marketing Management. Areas Covered; - Route to Market - Trade Discounts - Pricing - Placement - Trade Marketing - Category Management
Masters of Business Administration and Information Technology
Bachelors of Business Administration and Information Technology