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YOUSSEF ELBEHIRY, Marketing Communication Manager

YOUSSEF ELBEHIRY

Marketing Communication Manager·Asfour Crystal International

Egypt

Diploma, General and Business English language

Work experience

Total years of experience: 21 years, 2 months

Marketing Communication Manager

October 2012 - Present

Asfour Crystal International

Cairo, Egypt

October 2012 - Present

- Managing a team of six executives, coordinators and senior specialist.
- lead the creation and implementation of marketing communications plan.
- Responsible for developing and maintaining the branding, marketing guidelines, and marketing materials.
- Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
- Creates various marketing materials to be used across various media platforms, developing creative concepts for consideration.
- Manage the corporate website, search engine marketing and search engine optimization programs.
- Work closely with Commercial and Marketing Director to develop new campaigns.
- Responsible for art directing, story boarding and message development for creative design work for various online and offline ads, signage and marketing materials.
- Plan, organize, execute and manage events including trade shows, customer and partner events, industry events, sales training sessions and other corporate events.

Company industry:
Heavy Industry & Metallurgy
Job role:
Marketing and PR

Senior Account Manager

December 2006 - September 2012

Simply Advertising Agency

Cairo, Egypt

December 2006 - September 2012

- Managing the Accounts Executives ensuring customers are well served.
- Attending major client meetings, and managing the formal creative brief.
- Being a point of escalation for accounts executives for any customer’s complaints or any major criticalities.
- Values and prices setting with the company management and adjusting the same with quality and what is being offered in the market.
- Traveling abroad (Europe and Far East) for attending Exhibitions and vendors meetings.
- Budget and team performance reporting to the company's management in the form of bi-weekly meetings.
- Regular major customer’s calls and visits for co-operation development and customer relation enhancement.
- Supporting account executive to ensure they have the optimum tools to sell and perform efficiently.

Company industry:
Advertising
Job role:
Sales

Account Manager

September 2004 - April 2006

Dar Makka El-Mokarama for Printing, Packaging and Publishing

Cairo, Egypt

September 2004 - April 2006

- Linking Prepress department with the printing press and enhancing such culture.
- Helping graphic designers to select colours and appropriate papers and materials, files revision and prepare proofs for customer review.
- Preparing weekly reports to General Manager reporting Prepress, Printing, graphic departments production performance and requirements.
- Visiting existing and new customers to promote company's printing products.
- Follow up on Prepress and printing process right from the start to ensure maximum quality with the most optimised cost and time planning of production.
-Travelling abroad with the General Manager for printing machines and materials shopping and attending Printing specialised Exhibitions.

Company industry:
Publishing
Job role:
Sales

Education

Mayflower College

August 2006

August 2006

Diploma, General and Business English language

United Kingdom

GPA (percentage): 88%

GPA (percentage): 88%

Cairo University

July 2002

July 2002

Bachelor's degree, License of Law

Egypt

GPA (percentage): 65%

GPA (percentage): 65%

License of Law
View attachment

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Account Management
Expert
Account Management
Expert
Advertising Production
Expert
Advertising Production
Expert
Advertising Management
Expert
Advertising Management
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Accounts Management
Expert
Accounts Management
Expert
MARKETING
Expert
MARKETING
Expert
BRANDING
Expert
BRANDING
Expert
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
SALES
Expert
SALES
Expert
Digital Advertising
Expert
Digital Advertising
Expert
Social Media
Expert
Social Media
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Advertising Management
Expert
Advertising Management
Expert
Advertising Production
Expert
Advertising Production
Expert
Account Management
Expert
Account Management
Expert
Marketing Mix
Expert
Marketing Mix
Expert

Languages

English
Expert
Arabic
Expert

Memberships

Zamalek Club

Member

January 1981

Training and Certifications

Certifications
Adobe illustrator CS5
Tarakeeb Training Centre
Jul 2011 - Oct 2011