Marketing executive
Baraka optics
Total years of experience :12 years, 11 Months
-Preparing and delivering marketing plans within key objectives.
-Working with in-house designers to produce materials of visual impact and within brand guidelines
-Involving key stakeholders for product at each stage of campaign, and reporting results once completed.
-Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
-Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate to the product or service
-Liaising with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters.
-Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
-Monitoring competitor activity and generating leads for products and service.
-Following brand identity guid lines.
- Trade marketing plans creation and execution.
- Handling brand management.
- Carrying out on ground activities such as events activation.
- Trade marketing plans creation and execution.
- Managing our social media accounts along with Cairo festival city mall and city stars
accounts.
- Creating promotions for slow-moving products.
- Pre-opening tactics, ceremony and in store promotions for new branches.
- Conducting “Trade Visits” in order to monitor product performance and conduct analysis
Of competitor’s pricing, positioning & performance in the market KPIs: bi-monthly market visits.
- Launching OTIF and 360 campaigns.
- Acquiring new accounts and clients.
- Selling more services to existing and new clients. - Proposal writing and handling payments.
- Brand activation execution.
- Event management.
- 360* campaigns execution.
- Worked in campaigns for big clients ex: KFC, Nokia, Mobinil and Rani besides Carrying out many events and campaigns for other local companies.
- Selling radios and subscriptions.
- handling customer inquiries.
- Billing issues resolving.
- troubleshooting technical satellite problems.
i got a training program in bank Audi for one month in customer service department and the job was basically about approaching new customers for the bank besides selling loans and banking services to customers.
i used to find good projects for the company and in categorizing files as well.
Studied Subjects: - Principles of marketing - Consumer behavior - Professional selling skills - Marketing research - Contemporary management - Brand management.
