OMAR EL-RIFAI, Senior Supervisor at HIKMA PHARMACEUTICALS. CVD.( Acting Sales Manager)

OMAR EL-RIFAI

Senior Supervisor at HIKMA PHARMACEUTICALS. CVD.( Acting Sales Manager)

HIKMA PHARMACEUTICALS

Location
Lebanon - Beirut
Education
Diploma, Management Training Program
Experience
15 years, 1 Months

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Work Experience

Total years of experience :15 years, 1 Months

Senior Supervisor at HIKMA PHARMACEUTICALS. CVD.( Acting Sales Manager) at HIKMA PHARMACEUTICALS
  • Lebanon - Beirut
  • January 2013 to September 2015

• Leading and Coaching 2 teams of 10 Medical Representatives. Annual target of 5 million US dollars.
• Responsible for sales and marketing of Cardiovascular and Diabetes medications “Actos-Blopress”. (Under License products from Takeda Pharmaceuticals) and Superstat .
• Achieving % 30 growth in Blopress Plus higher than the ATC.
• Higher than % 100 target achievement for the last 3 consecutive years. Consistently exceeded annual sales quotas and realized an average annual growth of at least 8-15%.
• Expert in people management Coaching and Counseling at all levels, more than 10 years of experience.
• Prepare the annual consolidated sales and marketing plan and expenses budget. Developed the monthly and yearly sales and budget forecast.
• Providing medical and product trainings.
• Highly skilled at the Implementation of the marketing activities, lectures, RTD and Awareness campaigns. Product positioning and competitor analysis.
• Organizing advisory board meeting with KOLs in the Diabetes and Cardiovascular field.
• Assuring the alignment of the team CRM performance and Sales achievements with the annual sales target, through weekly and monthly follow up meetings, and performance appraisals.
• CRM implementation, target of coverage of listed doctors with the planned frequency.
• Participated in the organization and success of Regional Standalones in Istanbul-Jordan-Lisbon.
• Evaluate the sales and marketing policies and strategies of the competitive drugs.
• Consulted by the business development in order to launch, distribute & support any new businesses which include promotion strategies (bonus scheme, discounts, and contracts.)
• Coordination with the HR department for the training needs performance appraisal and career development of all sales staff for continuous development.
• Negotiating with Tender Governmental authorities and gaining tender accounts with the MOH and the MOD.

Senior Sales Supervisor HIKMA Pharmaceuticals. Cardiovascular and Antibiotics lines. at HIKMA PHARMACEUTICALS
  • Lebanon - Beirut
  • January 2012 to December 2012

• Responsible for 2 Sales Supervisors and the 6 med reps of the cardiovascular team (16 medical representatives).
• Team of Takepron and Factive - Team of Megamox and Diclomax- Team of Actos and Blopress.
• Over achieving the set annual target of 4 million dollars.
• Coordinating medical, product and marketing training for each team.
• Initiating a Post Marketing Studies with the Medical departments.
• Working with key opinion doctors through different societies of Cardiology, Endocrinology, Gastroenterology, Urology, Pediatric, Family Medicine and others.
• Organizing Local regional scientific meetings, and Medical Symposia.
• Successful OTC Pharmacy Campaign.

Sales supervisor at HIKMA PHARMACEUTICALS
  • Lebanon - Beirut
  • January 2010 to September 2012

• Implemented a very succcessfull transition of APM scientific office to Hikma Liban.
• Achieving a strong positioning for Actos, with a 5 fold increase in sales, in two years 2010-2011.
• Responsible for a team of 6 medical reps, on Blopress and Actos.
• Actively participating at International Congresses “EASD 2009 and 2010 (Veinna and Stockholm)” with KOL Specialities.
• Participated in the organization and success of Regional Cardiovascular Standalones in Istanbul-St Petersburg-Marmaris- Antalya- Jordan- the Dead Sea- Sharm El Sheikh.2008-2009-2010-2011-2012.
• Training sales representatives on Advanced Selling skills and Presentation Skills.
• Continuous Coaching and Counseling at all levels.

Lebanon Sales Supervisor at Arab Pharmaceutical Manufacturing Co.
  • Lebanon - Beirut
  • October 2005 to December 2009

• Full responsibility for the APM scientific office in Lebanon. Team of 6 medical representative and the sales and marketing on Actos - Blopress and Takepron.
• Daily follow up with APM agent - Abou Adal Pharmaceutical Department.
• Re launching Actos (Pioglitazone) in Lebanon. Through team rebuilding and Extensive symposia and marketing campaigns.
• Assuring proper product and skills training for the Team of 6 Medical representative.
• Participated in the organization and success of Regional Scientific Standalones in Istanbul-St Petersburg- Sharm El Sheikh. 2008-2009-2010.
• Negotiating and Winning the Army Tender for Actos and Blopress.
• Assist in the registration of Blopress plus and Actos 15 mg in the Lebanese MOH.
• Set the annual Shipping plan of goods, free goods and Samples.
• Build up and Maintain a List of KOL, Endocrinologists and Cardiologist, for Local and regional events.

Sales Supervisor at Algorithm Pharmaceuticals
  • Lebanon - Beirut
  • August 2002 to September 2005

• Launching Lomexin, Vaginal Ovules, to become number 1 in Lebanon , 2004
• Assuring a high standard of work performance and conduct,
• Implement yearly and monthly sales forecast of products and samples, Lomexin & Urispas (Recordati - Italy)
• Surpass target of Noroxin (MSD ) by achieving short-term and long-term objectives,
• Developing and motivating medical represenatives through frequent field visits, sales meetings and written communnication,
• Launching Eli Lilly antibiotics in Lebanon with high success rate,
• Submiting reports to the sales manager on daily acivities, promotional programs, competitive development, market feedback and overall performance of my area,
• Maintaning a record system to provide a quick analysis of my district and each representative of my team.

SENIOR MEDICAL REPRESENTATIVE at ALGORITHM
  • Lebanon - Beirut
  • September 2000 to July 2002

-MANAGE AND MOTIVATE A SALES FORCE OF 5 MED.REPS ALL OVER LEBANON.
-SUCCESSFULLY LAUNCHING NEW PRODUCTS IN THE LEBANESE MARKET.
-COACHING AND COUNCELING NEW MEDICAL REPS.

Education

Diploma, Management Training Program
  • at American University of Beirut
  • July 2012
Diploma, Coarses-MARKETING AND MANAGEMENT
  • at AMERICAN UNIVERSITY OF SCIENCE AND TECHNOLOGY
  • June 2004
Bachelor's degree, BS IN PHARMACY
  • at BEIRUT ARAB ANIVERSITY
  • June 1999
High school or equivalent, EXPERIMENTAL SCIENCES
  • at BEURUT BAPTIST SCHOOL
  • July 1994

Specialties & Skills

Action Planning
Science
Professional Communication
Interviewing
COACHING AND COUNCELNG SKILLS-ADVANCED SELLING SKILLS-FIELD SALES SUPERVISORY SKILLS-SOCIAL STYLES
MARKET SURVEYS IN GULF COUNTRIES
WORD,EXCEL AND POMER POINT
INTERVIEWING SKILLS

Languages

English
Expert
Arabic
Expert
French
Intermediate

Memberships

LEBANESE ORDER OF PHAMACY
  • ASSISTANT IN THE SCIENTIFIC AND CONGRESS ORGANIZATION COMITEE
  • November 1999

Training and Certifications

Business and Leadership Skills - Career and Skills Development (Training)
Training Institute:
American University of Beirut –“AUB” OSB
Date Attended:
May 2012
STRATEGIC LEADERSHIP AND MANAGEMENT (Training)
Training Institute:
INNOVARA
Date Attended:
July 2011