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تم إلغاء حظر المستخدم بنجاح
Omar ElShahry, Senior Global Marketing Manager (EMEA)

Omar ElShahry

Senior Global Marketing Manager (EMEA)·AMAZON

الإمارات العربية المتحدة

ماجستير, Business/Marketing

الخبرة العملية

مجموع سنوات الخبرة: 12 سنوات, 6 أشهر

Senior Global Marketing Manager (EMEA)

يناير 2023 - حتى الآن

AMAZON

لندن، المملكة المتحدة

يناير 2023 - حتى الآن

Led a £25M+ EMEA paid media strategy across 20+ markets and full-funnel channels including Meta, Google, Microsoft, and programmatic, driving
+15% acquisition growth and an -18% reduction in CAC through localized budget governance, pacing control, and weeklyoptimisation.
Directed cross-market coordination across media, analytics, and agency teams, establishing operating cadences, stakeholder alignment, and
launch tracking that improved campaign activation and optimisation speed by 27%.
Built MMM-informed dashboards and automated campaign activation workflows across paid channels, unlocking £300K+ in reinvestment
headroom and improving ROI efficiency by 24% through bettertiming, channel mix, and investment decisions.
Led experimentation and strategic analysis into LLM search optimisation and AI-driven discoverability, evaluating implications for brand visibility,
contentstructure, and search performance in emerging answer-engine environments.
Managed a hybrid in-house/agency media model across business lines, aligning teams on KPIs, trade-offs, and channel roles while improving
execution quality across Paid Social, Search, and Programmatic.
Standardized search and media playbooks, optimisation cadences, and performance benchmarks across 20+ EMEA markets, reducing manual
effort and accelerating campaign review and execution cycles by 80%.

مجال الشركة:
الإنترنت والتجارة الإلكترونية

Marketing Campaign Manager (UK/IE)

يناير 2022 - يناير 2023

AMAZON

لندن، المملكة المتحدة هجين

يناير 2022 - يناير 2023

Owned multi-channel performance strategyacross Meta, Search, and Programmatic, delivering +15% acquisition growth, -18% CAC, and 100% KPI
attainment through weeklyforecasting and ROI pacing.
Re-architected Meta Advantage+ and CBO delivery across Facebook and Instagram, improving CPA efficiency by 43% and engagement by 22%
versus legacysetupswhile protecting ROAS targets.
Built cross-channel measurement and reporting frameworks across paid, owned, and search journeys, increasing tracked coverage to 95% and
improving performancevisibility, prioritisation, and investment decisions.
Scaled organic traffic by 150% through technical SEO, site architecture redesign, and AI-driven search optimisation, lifting non-brand
conversions by 15% YoY and strengthening discoverabilityacrosstraditional and LLM-driven search environments.
Led Meta and PMAXA/B testing roadmapswith creative and marketing teams, reducing launch timelines by 25%, improving conversion signals
by 20%, and driving channel performance up 17%.

مجال الشركة:
الإنترنت والتجارة الإلكترونية

Performance Marketing Manager (UK/IE)

يناير 2021 - يناير 2022

RECKITT

لندن، المملكة المتحدة هجين

يناير 2021 - يناير 2022

Owned DTC performance for six global brands (e.g., Dettol, Durex, Lemsip, Scholl, Veet & Strepsils), driving +33% YoY transactions and +8pp
margin via unified paid, organic, and affiliate strategies.
Scaled GTM efficacyfor Dettol LaundrySanitiserwith synchronized media pacing, delivering +30% launch-week conversions.
Developed global-first Google-powered demand dashboards to automate budget pacing, cutting CPM 18% and boosting conversions 13% during
peakwindows.
Architected an audience intelligence framework that aligned brand positioning with retail data, lifting basket value 18% and repeat purchases
22%.
Insourced media operationsto increasetransparencyand speed, reducing annual overhead by £200k+.
Optimized product feeds and search merchandising across Google Shopping, PMAX, and social, improving feed quality 18% and reducing out-of
stock rates 35%.
Facilitated cross-functional alignment between brand, e-commerce, and trade teams to translate commercial goals into high-impact execution
plans.

مجال الشركة:
السلع الاستهلاكية سريعة التداول

Digital Performance Manager (UK/IE)

يناير 2018 - يناير 2021

NESPRESSO (NESTLÉ)

لندن، المملكة المتحدة

يناير 2018 - يناير 2021

Managed full-funnel Paid Social, Search, and Display strategy, driving +161% traffic growth and +35% ROI via data-driven bidding, audience
targeting, and creative optimisation.
Architected a DMP-powered MMM approach using 1st-party data to refine investment timing and channel mix, improving LTV by 16% and repeat
purchase rates by 22%.
Built high-velocity A/B testing roadmaps across creative and landing pages, lifting conversion rates by 22% within two months and establishing
scalable performance playbooks.
Transitioned paid search from rank-first to profitability-based bidding, delivering £150k+ in annual savings and a 22% ROAS uplift.
Launched a new affiliate marketing channel from scratch, achieving a 25% lower CPA than legacy channels and contributing 18% of total DTC
revenue within six months.
Leveraged creativetesting and format analysisto boost loyalty metrics, effectively increasing LTV by 16% while reducing churn by 17%.

مجال الشركة:
الاستعانة بالمصادر الخارجية للمبيعات

Search Account Executive (UK)

يناير 2016 - يناير 2018

SGM AGENCY

لندن، المملكة المتحدة

يناير 2016 - يناير 2018

Directed full-funnel digital strategy for 13+ e-commerce and lead-gen clients (e.g., RNLI, JW Anderson, SelectSpecs), delivering a 38% ROAS uplift,
44% increase in qualified leads, and 88% client retention.
Built a high-velocity experimentation culture by executing 100+ annual A/B tests across clients (creative, bidding, landing pages), resulting in
codified playbooks and accelerated performance for priority accounts.
Scaled account performance through proactive bid/budget management, consistently outperforming platform algorithms to maintain
profitability in volatile markets.
Orchestrated integrated cross-channel campaigns (SEO, PPC, Social, Email), driving 14% higher conversion rates and 33% more qualified leads
across the portfolio.
Re-architected measurement and attribution frameworks to eliminate 40% of wasted ad spend, providing stakeholders with high-fidelity
performance visibility.

مجال الشركة:
التسويق

Planning Engineer

يناير 2012 - يناير 2014

AHK INTERIORS & Al HABTOOR (Early Career)

دبي، الإمارات العربية المتحدة

يناير 2012 - يناير 2014

Early career in large-scale engineering project management projects (Dubai International Airport, Ritz-Carlton), owning forecasting, budget
control, and delivery under tight constraints. This background built the analytical rigour I apply in growth marketing and performance marketing
today, including investment planning, scenario modelling, measurement, and ROI optimisation through incrementality-led decision-making.

مجال الشركة:
الهندسة المدنية

التعليم

UniversityOf Kent

يناير 2015

يناير 2015

ماجستير، Business/Marketing

المملكة المتحدة

American University

يناير 2011

يناير 2011

بكالوريوس، Civil Engineering

الإمارات العربية المتحدة

Skills

ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
BUSINESS PARTNERING
Intermediate
BUSINESS PARTNERING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FINANCIAL PLANNING
Intermediate
FINANCIAL PLANNING
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
MEDIA STRATEGY
Intermediate
MEDIA STRATEGY
Intermediate
OPERATING SYSTEMS
Intermediate
OPERATING SYSTEMS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate

اللغات

الانجليزية
مبتدئ
العربية
مبتدئ

التدريب و الشهادات

الشهادات
& Mobile Development).