head of marketing
The Discounter
Total years of experience :7 years, 0 Months
pp
Responsible for building a startup based on a mobile application. I joined the company while the idea wasn’t
mature enough, and all business operations were not established. My role started at restructuring the
company from scratch and reframing the business model while running the operations in parallel. I
experienced and overcame significant challenges in managing technical services for designing and
developing the mobile application until hiring the right candidate to take over.
After four months of operations, the company succeeded in
1. Identifying and overcoming challenging gaps in the business idea
2. A clear company structure and hiring for essential functions and employees in the company
3. A well-built brand for future dynamic scaling
4. Redesigning, developing and launching a well functioning mobile application (IOS & Android)
5. Completing successful online transactions with a steady flow of Downloads
Contributing to building one of the most prominent startups like almentor.net takes more than doing
regular duties or tasks for a marketing specialist. Started May 2017 and reporting to the CEO and COO as
planning on the strategy of our soft launch (Beta Phase), moving on in February 2018, I relocated to the
headquarters in Dubai, proceeding to work on the official launch of the platform.
Building and developing such a platform required a stable attitude of commitment, responsibility, and lots
of hard work.
Building and developing such a platform required a stable attitude of commitment, responsibility, and lots
of hard work. My regular role at the company included the following,
• Contributing to building Brand image and identity
• Building Social media Pages (Facebook, YouTube, Twitter, LinkedIn Instagram)
• Contributing to Product building and development (Courses)
• Hiring and managing digital agencies
• Hiring and managing social media team (designers and moderators)
• Regular brainstorming and idea generation
• Planning and execution for marketing campaigns
• Designing and developing all Transactional and marketing emails
• Developing and leading User Support program
• Analyzing and reporting User behavior and performance
• Developing User experience
• Handling Partnership and sponsorship programs.
• Daily handling to mentors.
• Communicating and hiring new mentors.
Responsible for
1. Identifying new sales leads
2. Pitching products services
3. Maintaining fruitful relationships with existing customers
Day-to-day duties typically include:
• Researching organizations and individuals online (especially on social media) to identify new
leads and potential new markets
• Conducting research to find out information about market needs and decision makers.
• Contacting potential clients via email or phone to establish rapport and set up meetings
• Planning and overseeing new marketing initiatives
• Developing quotes and proposals