Marketing Business Partner - Credit Specialties (Global)
Marsh
Total years of experience :19 years, 4 Months
Developed and managed strategic global marketing plans to support the growth objectives of a leading insurance broker’s trade credit, political risk, and surety solutions. Collaborated and coordinated with key stakeholders to implement marketing and communications strategies, while ensuring global consistency across regions and business segments.
● Achieved a 32% increase in email click-through rate.
● Significantly enhanced page views by 113%, new user acquisition by 110%, and downloads by 92% for a prominent annual report.
Contracted to analyse, develop, and formulate marketing campaign strategies to increase awareness of a range of savings and investment products. Worked closely with key business partners to optimise marketing activities and increase customer engagement, retention, and acquisition.
Tasked by a leading provider of diamond construction tools to set up the Marketing Department,
formulate strategic direction and establish policies and procedures. Oversee all research, product
development, market expansion and communication campaigns. Develop and oversee online shopping
and digital platforms. Establish social media presence, increase brand awareness, generate leads and drive
online sales.
• Formulated digital and content marketing strategy leading to a 20% increase in online following and
16% in website traffic.
• Initiated e-commerce site and formulated online shopping pricing strategy.
• Created toolkits for sales team and implemented more engaging campaigns to increase leads by 13%.
Headed the regional marketing department of the world-leading provider of medical information solutions and publications. Directed all Campaign Marketing Unit and Online Marketing Unit activities throughout the region. Oversaw strategic multimedia campaigns designed to elevate the brand and increase revenue. Led B2B and B2C programmes, including digital media campaigns, events and exhibitions.
Managed all office operations, staff and financial matters as Head of House. Lead point for all matters regarding HR and legal issues with headquarters in Europe.
• Initiated and led more efficient marketing campaigns by eliminating activities that yielded minimal marketing ROI saving $30, 000 in the first financial year.
• Increased website traffic by 78% and online sales by 50% by incorporating more digital channels to more effectively and efficiently reach the target audience.
• Secured cost savings by doing “more for less” against backdrop of 50% reduction in marketing budgets over 3 years while still achieving targets.
• Spearheaded barter deal negotiations with event organisers and medical societies to increase brand and product awareness.
• Introduced CSR campaigns to support local universities and local refugee camps.
• Reduced office cost by 40% through renegotiation of contracts.
Managed brand presence of multiple restaurants in the GCC on behalf of one of the Middle East’s largest retail franchise companies. Handled all marketing research and communications, managed social media programs, created annual marketing budget and oversaw two marketing coordinators.
• Streamlined marketing designs for materials from different markets into one unified design, aiding in turnaround of previously overspent marketing budget.
• Launched new restaurants in Kuwait and UAE on time and within budget.
• Revamped the branding and content of online food delivery service.
• Handled all market research and analysis for a new restaurant brand to determine optimum pricing, brand positioning and market entry strategies.
• Proactively inspired and motivated personnel to succeed by clearly conveying goals and fostering open communication on strategies.
• Coached personnel and optimised employee performance by providing regular training, assessing performance and providing guidance to hit deadlines.
Contracted as a freelance marketing consultant for US investors seeking to establish a community website in Jordan with plans to expand regionally. Conducted quantitative research, recommended communication strategies, compiled competitive analysis and formulated marketing plans.
Played a key role in the successful launch of a wireless internet service provider of a subsidiary of Qatar Telecommunications. Developed and managed all market research activities including data gathering, reviewing market trends and conducting competitive analysis. Managed a communication officer and two loyalty and retention officers as well as up to seven additional project team members. Oversaw campaign progress, brand strategies, competitive market positioning and customer loyalty. Reviewed and reported company KPIs, monitored sales and explored new market opportunities. Set up and managed social media platforms and maintained company website.
• Spearheaded and directed the loyalty and retention unit that increased customer retention 28% by establishing policies and procedures to ensure optimal customer service.
• Achieved company targets by allocating $2.8 million to widening market coverage across Jordan.
• Improved company performance by conducting market appraisal and brand equity studies and applying results to applicable departments; approach was adopted in other markets including the Philippines and Pakistan.
• Identified market expansion opportunities by establishing data gathering process for CRM and collecting data to determine customer segmentation and target growth areas.
Brought on by the sixth largest bank in Jordan to review market and competitor activities, manage research team and propose new products and services. Created and implemented marketing strategies, collected and analysed quantitative research, managed research budget and supported re-branding strategies.
• Increased savings accounts by 14% in one year by restructuring savings program incentives.
• Initiated internal reporting process that provided senior management with data on local economic activities and analysis of competitor communications.
Responded to Tesco ClubCard and Tesco online customer queries. Resolved technical issues, supported marketing managers and conducted market research. Trained new customer support coordinators.
• Praised frequently by customers for efficient, thorough and personalised issue resolution.
Joined division of Citibank, the only commercial US bank in Jordan, to prepare and process local and foreign transfers and foreign currency drafts. Compiled monthly currency exchange reports for the Central Bank and assisted with internal audits for improved workflow.
• Credited with assisting IT department with new software roll out.
Responsible for all marketing communications for company providing safety equipment for factories, construction companies and the public sector. Developed and managed product catalogues, organised trade exhibitions, led resources optimisation initiative and trained sales team.
• Restructured sales territories, enabling sales representatives to concentrate on sales in specific areas; in addition, transferred order delivery responsibility from sales team to delivery personnel.
Dissertation on consumers' perception of a FMCG product in Scotland and Jordan