Senior Marketing & OTT Channel Manager
OSN
Total years of experience :22 years, 4 Months
Create long-range sales and marketing plans producing a net lift in customer acquisition and retention, working with highly-skilled key partners. Collaborate with product and technical management regarding product integration and development to improve brand presence in accordance with company policies. Analyse customer insights to create consumer-centred product offerings for each unique market.
• Directed and transformed overall strategy, market intelligence, and research, as well as customer-centric and go-to-market activities that contributed to company growth.
• Established targeted digital/marketing campaigns and sales enablement operations to increase customer communication and product awareness.
• Established, negotiated, and executed strategic partnerships with key Telecom Companies in the region providing a win-win solution and access to an extensive customer base generating acquisition and increased revenue.
• Administered annual marketing budget and allocated funding to results-oriented marketing initiatives, and programmes for cultivating and increasing OTT consumer base.
Led revenue generating and commercially driven programmes launches, assessed needs, determined pricing and packed respective benefits, researched market trends/competition, and defined targeted direction and focus, while evaluating programmes to ensure progress and best practices. Analysed solicitations together with other customer requirements and communications, as well as delivered solid sales pitches and proposals for potential clients.
• Ensured the alignment of all internal stakeholders with company guidelines in post agreement phase to perform flawless and timely delivery to customers.
• Incorporated industry-best practices and increased use of distance-learning technology into offerings with master media plans and presentation for projects.
• Utilised various non-traditional advertising methods, such as branded content/integrations, and specially developed new production shows to boost new revenue streams.
Skilfully managed all aspects of advertising, marketing, promotional activities to promote presenters, programmes, segments, and special coverage of the channel. Assigned on-screen sponsorships in line with respective deals whilst working with a creative department to conduct TV, Print, Outdoor, and Radio campaigns. Distributed brand related giveaways to clients and target audience. Actively involved in the English website revamp and development of Al Arabiya News Channel ‘s 1st phone/tablet application.
• Ensured the consistent achievement of revenue goals by presenting new and innovative ideas.
• Enhanced the single voice and image of TV, website, and social media by integrating with a team of highly-skilled professionals.
• Delivered near-instant feedback and TV ratings through implementation of improvement methods involving quantitative and qualitative market research.
• Negotiated and executed on ground event sponsorships increasing the presence, top of mind awareness of Al Arabiya at the region’s top events.
• Gained and improved exceptional brand awareness/equity through strategic outreach and marketing plans to facilitate channel programmes in order to provide significant growth in viewership.
- Planning the TV schedules for MBC2 and Al ARABIYA.
- Co-ordinate and inform the related departments of any changes to the schedule due to any circumstances that may occur.
- Co-ordinate and ensure that the related materials have been correctly processed and edited before going to Transmission.
- Editor for MBC 2 EPG and also responsible to ensure the correct material is uploaded to the server on daily basis.
Create and supervise the tasks for the show.
Create and supervise the treats for the show.
Assist in controling the budget pertaining to opening and closing balances as well as epxenses.
Assisted in establishing a startup company
Assisted in setting up the office Network.
Assisted in diversification of product development by entering new regions and researching new opportunities.
Propose and present Internet solutions to potential clients in Dubai and Saudi Arabia.
Handled Dubai operations for the company which was based in Yemen.