Marcom, Channels and Brands Developer
B. Tech
Total years of experience :10 years, 11 Months
• Drawing Marketing strategies and actualizing marketing plans for different region inside Egypt, which provoked an organic market share growth by 5% annually.
• Tailoring communication plans for different brands, to multiple customer personas, with 90%+ success rate, which promoted these brands to be at customers’ top of mind.
• Integrating traditional distribution channels with Digital path that increased sales with 8% and enhanced Customer Effort Score by 1.4 for the past year.
• Efficiently managing the relationship with stakeholders, which has a huge impact on cutting the costs by 6%.
• Leading a team of executives to implement Marketing plan programs in a proper way, which decreased employee turnover rate in my department by 22%.
• Appropriately analyzing market trends and doing market researches adequately, which increased the marketing programs success rate by 15%.
• A businesslike communication with cross-functional stakeholders to deliver values that resulted to enhance decrease service level rate by 19%.
• Measuring the results of the communication plan activities and interacting with audience to extract valuable insights that lead to allocating the budget appropriately and achieving surplus by 7%.
• Implement trade marketing mechanics to ensure proper strategy is in place to meet both brand and customer expectations.
• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction.
• Execute Consumer promotions in collaboration with Brand Manager and Sales Manager and carry out Market executions
• Adhere to trade calendar of activities working with both the Marketing team and other involved dreams.
• Appraise TM programs and activities by conducting field intelligence to measure effectiveness and recommendation of improvements as needed.
"Computer shop" Computer shop has became the one stop IT shop
Dec 2011 - July 2012
Job title: - Marketing coordinator
* Implement the marketing plan.
* A part of marketing planning team.
* Supervise the marketing plan implementation process with the other departments.
Feb - Nov 2011
Job title: - Ass. Store Manager (In Charge)
Job Duties:-
* Deal with and solve the customers' problem with the maintenance department.
* Control the stock and order the items from the purchasing department.
* Also the same duties of the sales representative.
In Progress
Consumer behavior Professional selling skills Principles of marketing Contemporary management Marketing research Strategic Marketing Branding Direct Marketing Integrated Marketing Communication (IMC)
* Helwan University 2010 * Faculty of Commerce, Accounting section. * Grade: good (75.42 %)
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