Omar Salem, Marcom, Channels and Brands Developer

Omar Salem

Marcom, Channels and Brands Developer

B. Tech

Location
Egypt
Education
Master's degree, Business Administration
Experience
10 years, 11 Months

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Work Experience

Total years of experience :10 years, 11 Months

Marcom, Channels and Brands Developer at B. Tech
  • Egypt - Cairo
  • My current job since January 2018

• Drawing Marketing strategies and actualizing marketing plans for different region inside Egypt, which provoked an organic market share growth by 5% annually.
• Tailoring communication plans for different brands, to multiple customer personas, with 90%+ success rate, which promoted these brands to be at customers’ top of mind.
• Integrating traditional distribution channels with Digital path that increased sales with 8% and enhanced Customer Effort Score by 1.4 for the past year.
• Efficiently managing the relationship with stakeholders, which has a huge impact on cutting the costs by 6%.

Assistant Marketing Manager at B. Tech
  • Egypt - Cairo
  • January 2016 to December 2017

• Leading a team of executives to implement Marketing plan programs in a proper way, which decreased employee turnover rate in my department by 22%.
• Appropriately analyzing market trends and doing market researches adequately, which increased the marketing programs success rate by 15%.
• A businesslike communication with cross-functional stakeholders to deliver values that resulted to enhance decrease service level rate by 19%.
• Measuring the results of the communication plan activities and interacting with audience to extract valuable insights that lead to allocating the budget appropriately and achieving surplus by 7%.

Trade Marketing Executive at B,Tech
  • Egypt - Cairo
  • July 2012 to July 2013

• Implement trade marketing mechanics to ensure proper strategy is in place to meet both brand and customer expectations.
• Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction.
• Execute Consumer promotions in collaboration with Brand Manager and Sales Manager and carry out Market executions
• Adhere to trade calendar of activities working with both the Marketing team and other involved dreams.
• Appraise TM programs and activities by conducting field intelligence to measure effectiveness and recommendation of improvements as needed.

Marketing coordinator at "Computer shop"
  • Egypt - Cairo
  • December 2011 to July 2012

"Computer shop" Computer shop has became the one stop IT shop
Dec 2011 - July 2012
Job title: - Marketing coordinator
* Implement the marketing plan.
* A part of marketing planning team.
* Supervise the marketing plan implementation process with the other departments.

Ass. Store Manager (In Charge) at "Computer shop"
  • Egypt - Cairo
  • February 2011 to November 2011

Feb - Nov 2011
Job title: - Ass. Store Manager (In Charge)
Job Duties:-
* Deal with and solve the customers' problem with the maintenance department.
* Control the stock and order the items from the purchasing department.
* Also the same duties of the sales representative.

Education

Master's degree, Business Administration
  • at Eslsca
  • May 2022
Higher diploma, Brand& Product Management (MOOC)
  • at IE Business School
  • December 2016
Diploma, Marketing
  • at Chartered Institute Of Marketing
  • December 2016

In Progress

High school or equivalent, Creation and Innovation
  • at Darden School Of Business University Of Virginia (MOOC)
  • November 2016
Diploma, Marketing
  • at AUC SCE
  • December 2012

 Consumer behavior  Professional selling skills  Principles of marketing  Contemporary management  Marketing research  Strategic Marketing  Branding  Direct Marketing  Integrated Marketing Communication (IMC)

Bachelor's degree, Commerce, Accounting
  • at Helwan University
  • January 2010

* Helwan University 2010 * Faculty of Commerce, Accounting section. * Grade: good (75.42 %)

Specialties & Skills

Leading Cross Functional Teams
Digital Marketing
Database Marketing
Advertising
Brand Analysis
Consumer Trends
Strategic Marketing
Databases
Negotiation
MARKETING
STRATEGIC PLANNING
Data Analysis
BUYING/PROCUREMENT
CUSTOMER SERVICE
Marketing Management
Merchandising
Marketing Strategy
Market Research
Marketing Mix
Marketing Research
Materials
Marketing Communications
Media Planning
Key Account Management

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Expert
English
Expert
Spanish
Intermediate

Training and Certifications

English Business Writing Certification (Certificate)