Omar Alhaj Ali

• Lead regional business development and channel expansion initiatives across Middle East and MEA markets.
• Manage 12 distributors, 25+ resellers, and 20+ system integrators across multiple territories.
• Contribute to approximately $3M annual business operations while supporting 30-50% growth across selected
markets.
• Expand market presence through new channel partnerships, go-to-market initiatives, and compliance coordination
including SIRA, ADMCC, and MOI requirements.
• Drive project-based sales across government, commercial, and residential sectors while coordinating with HQ and
regional partners.

• Managed UAE sales operations for ELV, CCTV, VMS, access control, networking, and integrated security solutions.
• Worked with Hikvision, Dahua, Hanwha Vision, Suprema, Cisco, Milestone, Nx Witness, HikCentral, and DSS
platforms.
• Coordinated with sales, pre-sales, engineering, and site operation teams including 40+ field technicians.
• Supported enterprise and government project bidding and developed relationships with consultants, end users, and
system integrators.
• Successfully secured commercial, hospitality, and enterprise projects worth approximately AED 1.5-2M annually
through solution-based selling, relationship management, and project development.

• Managed export sales, distributor development, and market expansion across Africa and selected Middle East
markets, contributing to business growth from approximately AED 1M to AED 10M annual sales during tenure.
• Expanded distributor network and business operations across countries including Kenya, Ghana, Nigeria, Ivory Coast,
Ethiopia, Congo, Uganda, Rwanda, Morocco, Tunisia, Algeria, Egypt, Kuwait, and Syria.
• Promoted fire alarm, firefighting, suppression systems, FM-200, and life safety solutions across infrastructure, oil &
gas, and commercial projects.
• Participated in major exhibitions including Intersec, Big 5, Firex, Fire Expo, Securex, and Securexpo.
• Built long-term relationships with distributors, contractors, consultants, and end users.

• Managed regional sales activities across GCC, Levant, Turkey, and Egypt markets for fire alarm and life safety
systems, contributing as part of the regional sales team to business growth from approximately £2M to £3.8M
annual sales.
• Developed relationships with distributors, consultants, contractors, and system integrators across regional markets.
• Promoted addressable and conventional fire alarm systems, emergency lighting, and voice evacuation solutions.

• Managed project sales activities for integrated ELV and low-current systems within the UAE market.
• Successfully secured and managed ELV-related projects with a total value of approximately AED 1M annually,
covering CCTV, Wi‑Fi, structured cabling, intercom, PA, and BMS solutions.
• Coordinated with technical and engineering teams during project execution and client support activities.

• Provided technical troubleshooting and customer support for Samsung electronics products across Gulf markets.
• Diagnosed and resolved technical issues related to TVs, mobile devices, and consumer electronics products.