عمر محسن, Digital Marketing Manager

عمر محسن

Digital Marketing Manager

Jazeera Paints

البلد
المملكة العربية السعودية - الرياض
التعليم
دبلوم عالي, Multimedia
الخبرات
9 years, 4 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :9 years, 4 أشهر

Digital Marketing Manager في Jazeera Paints
  • المملكة العربية السعودية - الرياض
  • أشغل هذه الوظيفة منذ يناير 2018

Develop the acquisition and engagement marketing strategy to drive awareness, interest, acquisition and ongoing engagement to retain customers and consumers via appropriate channels, landing pages/website (paid, social, affiliate, referral, etc.…)

Manage Google Ads Search, Display, Shopping campaigns after linking conversion tracking using Google tag manager and implement many events to be applied on Google Analytics for better reporting.

- Manage, optimize cost per acquisition and lifetime customer & consumer value through management of digital marketing activities.

- Collaborate with web developer teams to ensure successful execution of eCommerce website.

- Manage deals with Influencers in KSA

Acting As " Team Leader " Digital Marketing في مجموعة اندلسية - Andalusia Group
  • مصر - الإسكندرية
  • مايو 2015 إلى ديسمبر 2015

Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics. Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website. Evaluating customer research, market conditions and competitor data.

Digital Marketing Supervisor في مجموعة مدار القابضة
  • مصر - الإسكندرية
  • يوليو 2013 إلى يناير 2014

• Social network - Created and maintained social media profiles, such as: Facebook, LinkedIn and Twitter.

• Planned Internet marketing strategies - Provided leadership and guidance to search-engine marketers.

• Developed ways to significantly improve web content, create on-page and off-page optimization, website design and technical adaptation.

• Researched interesting websites with unique content.

• Always kept up-to-date on increasing effective Internet popularity.

• Developed and managed campaigns’ budgets and Internet marketing programs, including organic optimization and paid search marketing.

• Responsible for SEO implementation and strategies as well as comprehensive report documentation.

• Conducted reviews highlighting areas of improvement for corporate web site and other search marketing campaigns.

• Optimized web site content, meta-tags, keyword phrasing, and keyword density to improve organic search engine ranking pages (SERPs) by search engines.

• Set up Google Analytics Tracking Code (GATC), created unique profiles and segmented visitor traffic to better determine visitor behavior.

• Contributed to the structure and design of a new corporate web site.

• Provided graphics to account executives for sales and marketing presentations.

• Deliver monthly reports and other documentation of social media activity.

• Provide with continuous review of Pay-Per-Click (PPC) campaigns and strategic bidding process of brand to direct qualified traffic to Facebook Page.

• Manage over $20k yearly Paid digital advertising budget.

• Design and create display advertising media and work closely with media publishers for targeted display opportunities.

IT-Specialist في Saif Group - Mediterranean Textile Company
  • مصر - الإسكندرية
  • يناير 2013 إلى مايو 2013

Website: http://www.saifgroup.com/MTC.php

• Maintain the company's Computer 80 user.

• Managing and maintaining the routers and its access list.

• Perform data backups and disaster recovery operations.

• Monitor the Access control users (Remote Desktop).

• Manage user's IDs and Passwords with respect to validity and expiry.

• Monitor the Access control users & Troubleshooting Operating system.

• Installing/upgrading/removing software - OS (kernel patches, new device drivers .....).

• Managing Application server, File server permeation Control.

• Plan, coordinate, and implement network security measures to protect data....

• Securing the existing network to prevent intruders and hackers from causing any damage.

• Managing the licenses of Antivirus, Spywares and other software and their renewals.

• Follow up the purchasing orders that related to IT Department.

• Controlling IP cameras, Copiers, Finger Print as a software, Hardware maintenance.

• Diagnose, troubleshoot, and resolve hardware, software, or other network and system problems, and

replace defective components when necessary.

• Configure, and test computer hardware, software and operating system software.

• Using many programs to monitor the performance of computer systems and networks, and to

coordinate computer network access and use.

• Help and educate users - This includes working with your management (who sometimes needs the

most help and education even if they don't think so), helping users.

• Install and perform minor repairs to hardware, software, and peripheral equipment, following design

or installation specifications.

• Oversee the daily performance of computer systems.

• Set up equipment for employee use, performing or ensuring proper installation of cable, operating systems, and appropriate software.

• Read technical manuals, confer with users, and conduct computer diagnostics to investigate and

Web Designer ,Editor في Smouha Military School
  • مصر - الإسكندرية
  • يناير 2012 إلى فبراير 2013

■ Create, develop and manage content for SMOHA site ( HTML ).

■ Coordinate web projects across departments.

■ Maintain a consistent look and feel throughout all web properties.

■ Working with a cross-departmental team, maintain and develop the master content calendar for all web properties.

■ Copyedit and proofread all web content.

■ Oversee freelancers, including writers, copy-editors and community outreach organizers.

■ Keep current with emerging web technologies through relevant blogs, listservs, and events

■ Assure web-based information is archived for future needs and reference.

■ Track and report on all site metrics.

■ Work cooperatively with key team members, clients and vendors.

Multimedia designer & Technical Support at International Group في EastLaws - IGLC
  • مصر - الإسكندرية
  • أكتوبر 2011 إلى يناير 2013

■ Create high quality pre-visualization renderings involving ad design for message center and digital billboard projects using 2D compositing techniques in Adobe Photoshop and After Effects.

■ Support multimedia team in creating custom motion graphics projects.

■ Creating multimedia videos in partnership with Aftereffects .

■ Transferring audio/video files to be edited and manipulated digitally.

■ Creating artwork to be used in videos.

■ Creating animated sequences using adobe Aftereffects.

الخلفية التعليمية

دبلوم عالي, Multimedia
  • في Arab academy for science and technology
  • يوليو 2014

Adobe Programs (Photoshop, illustrator,,Flash, InDesign, Director, Bridge, Dreamweaver….). Web editing (CMS, HTML5, JQuery, and CSS3).

بكالوريوس, Commerce (accounting)
  • في Alexandria University - جامعة الأسكندرية
  • مايو 2012

VOLUNTEER WORK Organized many events in Alexandria: •A day for Nation Event at Khalil Hamada Street. •Alex Face Youth Event for Orphans at Antoniades Garden. •Organize many event on Alexandria beach "Marathon Shbab Al Khir". •Changing of Egypt conference at Alexandria Library. • Participated in "Alexa" Job fair at Mirage. •Participated in Social Media Day 2014 at “AUC – Cairo” AWARDS : •Winner of the best short movie at 2009 in (Nokia N96 with Ahmed Mekky). •Got many certificates from charities for volunteer work. •Best laptop report for Dell Inspiron n5110 in July 2011 "Sticky in many forums".

Specialties & Skills

Marketing
HTML + CSS
WordPress
Computer, Internet
Adobe Programs : Photoshop AfterEffects Premiere Illustrator InDesign Director Premiere Dreamwaver
E-Marketing, Search Engine,SEO,SEM,PPC,CPI Strategy,Social Media
HTML5,CSS3,jQuery
Visual effects Montage Editing 2D Animation Sound Effect Film directing
Different OS Network Hard-Software Typing Speed MS Office Solve Probelms
Web Editing,CMS,Wordpress
Video&Photography

اللغات

الانجليزية
متوسط

العضويات

Shabab Al Khir
  • Founder and Organizer
  • January 2011

التدريب و الشهادات

How to write a Questionnaire ( Design , Measure , Analysis ). (تدريب)
معهد التدريب:
Madar Group Egypt
تاريخ الدورة:
May 2014
المدة:
20 ساعة
Advanced ICDL - Faculty of commerce (الشهادة)
تاريخ الدورة:
October 2013
صالحة لغاية:
January 9999
Commercial Excel & Quick Books (الشهادة)
تاريخ الدورة:
June 2011
صالحة لغاية:
January 9999
Basic Operations & Passenger Handling Course (تدريب)
معهد التدريب:
Aero Services Egypt
تاريخ الدورة:
January 2014
المدة:
40 ساعة

الهوايات

  • Cycling , Walking , Chess , Videos, Photography , Social Media ....
    VOLUNTEER WORK Organized many events in Alexandria: •A day for Nation Event at Khalil Hamada Street. •Alex Face Youth Event for Orphans at Antoniades Garden. • Organize many event on Alexandria beach "Marathon Shbab Al Khir". •Participated in Social Media Day 2014 at “AUC – Cairo”