عمر البياتي

Responsible for planning and executing IFFCO annual operational plans including, marketing, distribution, sale forecast and new products development.

• Setting the annual FCST and the monthly target in line with the supplier’s teams.
• Setting the annual RTM plan.
• Setting the annual field force expansion plan.
• Building the integrated commercial plan by category, by SKU.
• Building with KA Manager the BDAs for top KA/MT outlets in Iraq.
• Building with Dub D Manager the BDAs for 10 Sub Ds.
• Splitting the country target and communicating the target to the branches by channel.
• Designing the distribution & execution targets
• Preparing the Monthly trade offers.
• Managing the ATL/ BTL activities for Almaha Rice Business.
• Managing the consumer activation and sampling campaigns.
• Margin Tolerance.
• Managing the A&P Budget.
• Leading the pricing strategy with suppliers.

Managing Nestle products sales in Iraq through:

• Setting the monthly forecast in line with Nestle team.
• Splitting the country target and communicating the target to the branches by channel
• Preparing the monthly trade offers.
• Managing the consumer activation and sampling campaigns
• Designing distribution targets.
• Preparing the in-store execution plans
• Planning with KA manager the KAs targets & Budget for the extra visibility and the floor displays.

Managing Iraq promotions to increase execution excellence, and collect & share field information to develop ITG market knowledge


• Observing the Cycle plan implementation by the distributor.
• Preparing the Business Plan.
• Preparing the sales growth driving plan
• Events planning.
• Reporting competitor activities.
• Customer relationship management

•Managing the five Key Wholesalers in Baghdad.
•Development & implementation of a trade marketing coverage plan for the area.
•Execution of all trade and brand activities.
•Events planning.
•Cycle instruction meeting conducted on a monthly basis for the field force.
•Communication of clear objectives to the field force and the progress against them.
•Sharing of best practices with the field force.
•Installation of in-store units & point of sale material in targeted outlets.
•Implementation of the planogram in the covered universe.
•Implementation of the recommended selling pricing in the market of all brands.
•Motivating the team.
•Reliable and accurate market information reported to management.
•All required reports submitted on time in full.
•Competitive intelligence information communicated on a regular basis.

The Iraq Recruiting Supervisor is responsible for supervising over the national recruiting team and hiring the Key Iraq positions, in addition to sourcing, recruiting, hiring, and on-boarding of local national employees throughout all of AMD operations in Iraq.

Responsible for all aspects of sourcing, recruiting, hiring, and on-boarding of local national employees.

Supervising 5 Sales Reps