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Omer Shaikh, Co-Owner & Design Director

Omer Shaikh

Co-Owner & Design Director·Impetus Creatives

Pakistan

Master's degree, Film And Television

Work experience

Total years of experience: 8 years, 9 months

Co-Owner & Design Director

January 2020 - Present

Impetus Creatives

Karachi, Pakistan Hybrid

January 2020 - Present

Co-founded a full-service 360° creative agency delivering everything from
complete brand identities to high-end video production. Engineered the
complete brand identity for The Trade Core from the ground up, and
produced campaign and video work for major names including Bykea (DVC
campaigns), Anex Kitchen, Al Noor Lasani, and 75DH (video production and
full digital asset suites). Spearheaded large-scale event campaign production
for Diginfo at ITCN Asia, one of the countrys biggest tech expos. Own the full
pipeline from concept to delivery, managing multiple concurrent client
projects while holding the agencys creative standard.

Company industry:
Marketing

Quality Assurance Manager

January 2024 - June 2026

IBEX Global

Karachi, Pakistan

January 2024 - June 2026

Lead quality assurance across high-volume customer service operations,
owning the standards that keep service consistent at scale. Built QA
scorecards, monitored interactions, and turned data into coaching feedback
that lifted CSAT and resolution rates, while partnering with team leads to
tighten compliance with brand and client standards.

Company industry:
Call Centers & Customer Care Outsourcing

Customer Service Specialist

January 2022 - January 2024

IBEX Global

Karachi, Pakistan

January 2022 - January 2024

Provided customer support for Walmart, ensuring efficient issue resolution
and service excellence through clear communication and problem-solving.

Company industry:
Call Centers & Customer Care Outsourcing

Creative Designer

January 2019 - January 2022

The Malt

Karachi, Pakistan

January 2019 - January 2022

Designed and delivered the complete brand identity for The Malt bakery —
from logo and visual system through to in-store design, packaging, and
signage — translating the concept of the space into one cohesive, customer
facing brand experience.

Company industry:
General Engineering Consultancy

Junior Graphic Designer

January 2018 - January 2019

Casamia Dreams

Karachi, Pakistan

January 2018 - January 2019

Handled social media management and design alongside print collateral —
producing campaign visuals, branded social content, and print materials.

Company industry:
Hardware & Building Materials
Job role:
Design, Creative, and Arts

Assistant Creative Manager

October 2017 - January 2019

HS-360 Advertising Agency

Karachi, Pakistan

October 2017 - January 2019

Manager
Joined as Social Media Manager and promoted to Assistant Creative
Manager, stepping up to lead creative output across accounts. Managed the
social media presence for Amreli Steels, one of Pakistans leading steel
manufacturers, and led production of their annual campaigns —
coordinating creative, content, and rollout to build brand visibility at scale.

Company industry:
Advertising

Education

Iqra University

June 2028

June 2028

Master's degree, Film And Television

Pakistan

Iqra University

June 2024

June 2024

Bachelor's degree, Design And Media

Pakistan

Aisha Bawany

June 2020

June 2020

High school or equivalent, Intermediate

Pakistan

DHA High School

June 2018

June 2018

High school or equivalent, Matriculation

Pakistan

Skills

CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
DESIGN
Expert
DESIGN
Expert
CREATIVE WRITING
Expert
CREATIVE WRITING
Expert
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
PHOTOGRAPHY
Intermediate
PHOTOGRAPHY
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
VIDEO EDITING
Intermediate
VIDEO EDITING
Intermediate
VIDEO PRODUCTION
Intermediate
VIDEO PRODUCTION
Intermediate
BRANDING
Expert
BRANDING
Expert
QUALITY ASSURANCE
Expert
QUALITY ASSURANCE
Expert
GRAPHIC DESIGN
Expert
GRAPHIC DESIGN
Expert

Languages

English

Expert

Urdu

Native Speaker

Hobbies and interests

Thesis Documentary – University Panel Recognition

Received positive recognition from the university thesis evaluation panel and supervisor for producing and presenting a film documentary, appreciated for its creativity, storytelling approach, research quality, and overall presentation.

Marketing, Branding & Creative Content

I enjoy exploring marketing and advertising campaigns, creating content, and learning about branding strategies. I regularly follow digital marketing trends, social media developments, and creative storytelling techniques. I also have an interest in photography and video editing, which help me develop my creativity and communication skills.