Total Years of Experience: 28 Years, 5 Months
October 1995
To Present
Founder
at Teemah™ | contemporary art hub
Location :
Egypt - Cairo
IMC | Art, Branding, Objects, Packaging, C.I., D.M., Events, Buzz, Fashion and Theme Creation
April 2009
To Present
Art and Creative Team Manager
at B•TECH
Location :
Egypt - Cairo
Now, I am the Art and Creative Team Manager at B•TECH
Reporting to corporate marketing director
After joining B•TECH in 2009, the main challenge was to build the art, creative team which would perform as an internal advertising agency.
Afterwards B•TECH cancelled deals with external Advertising agencies as the art and creative team consists of 13 members:
Art and Creative Team Manager.
Creative Copywriter.
Desktop Publishing and Graphic Communication Section Head.
Branding and Visual Communication Section Head.
Multimedia Section Head (Motion graphic artist).
Digital Visual Communication Section Head.
Photographer and Video Editor.
Motion graphic artist
2 Web and UI Designers.
And 3 Graphic Designers.
And in 2014, we intended to establish a training program for fresh graduates to work rotationally in B•TECH as freelancers for 3 months.
The Job Description (Main elements):
Producing innovative and creative ideas for the visual elements of campaigns in all kinds of media, including:
D.T.P. (desktop publishing), Motion graphics and video production, In-store visuals, Photography, Internet and digital marketing, Radio and television & Direct mail.
• Leading & briefing other members of the creative team.
• Development / implementation and control of brand Image consistency.
• Corporate brand materials & presentations creation & update.
• Create seasonal themes and campaigns for corporate, retail, brands & HR activities.
• Assure brand image compliance.
• Leverage communication tools feedback.
• Enhancement of message used on internal & external campaigns.
• Producing sketches or storyboards or 'draft' to communicate ideas.
My Awards at B•TECH
B•STAR Award (2009).
B•TECH Mega Store Launching Event, Thank you Certificate (2010).
B•TECH Bank Al Afkar Certificate (2011).
B•TECH Excellence Award (2012).
B•TECH Commercial Marketing Team, Thank you Certificate (2012).
DAEWOO Electronics, The Certificate of Appreciation (2013).
Reporting to corporate marketing director
After joining B•TECH in 2009, the main challenge was to build the art, creative team which would perform as an internal advertising agency.
Afterwards B•TECH cancelled deals with external Advertising agencies as the art and creative team consists of 13 members:
Art and Creative Team Manager.
Creative Copywriter.
Desktop Publishing and Graphic Communication Section Head.
Branding and Visual Communication Section Head.
Multimedia Section Head (Motion graphic artist).
Digital Visual Communication Section Head.
Photographer and Video Editor.
Motion graphic artist
2 Web and UI Designers.
And 3 Graphic Designers.
And in 2014, we intended to establish a training program for fresh graduates to work rotationally in B•TECH as freelancers for 3 months.
The Job Description (Main elements):
Producing innovative and creative ideas for the visual elements of campaigns in all kinds of media, including:
D.T.P. (desktop publishing), Motion graphics and video production, In-store visuals, Photography, Internet and digital marketing, Radio and television & Direct mail.
• Leading & briefing other members of the creative team.
• Development / implementation and control of brand Image consistency.
• Corporate brand materials & presentations creation & update.
• Create seasonal themes and campaigns for corporate, retail, brands & HR activities.
• Assure brand image compliance.
• Leverage communication tools feedback.
• Enhancement of message used on internal & external campaigns.
• Producing sketches or storyboards or 'draft' to communicate ideas.
My Awards at B•TECH
B•STAR Award (2009).
B•TECH Mega Store Launching Event, Thank you Certificate (2010).
B•TECH Bank Al Afkar Certificate (2011).
B•TECH Excellence Award (2012).
B•TECH Commercial Marketing Team, Thank you Certificate (2012).
DAEWOO Electronics, The Certificate of Appreciation (2013).
April 2012
To Present
Creative Director
at ROOTS Consultants for Advertising and Business Development Solutions
Location :
Egypt - Cairo
Marketing, Advertising & Business Development
May 2016
To October 2016
Creative Head
at BraveNew™.IMC
Location :
Egypt - Cairo
creative solutions
January 2015
To December 2015
Creative Director / Operation Manager Advertising
at Beyondz
Location :
Egypt - Cairo
creative solutions
April 2009
To December 2013
Art Section Head
at B•TECH
Location :
Egypt - Cairo
Responsible for enhancing B•TECH & brands branding positioning.
Enhance cross promotion leverage (B•TECH, brands and retail).
Develop campaigns concepts & themes.
Develop designs for corporate, retail and brands.
Enhance branches P.O.S. materials allocation and designs.
Update communication manual. Develop corporate Image.
Develop materials for internal and external communication.
Keep track on designs trends.
Participate on Brain storming session for Briefs understanding and ideas development.
Give printing materials specifications for production.
Evaluate printing materials quality.
Create standards for all B•TECH communication materials.
Deliver creative solutions for campaigns, activations and events.
Handling tasks (ATL) & (BTL), Concering artwork and production, assuring delivery according to the scheduled dates and time frame.
Following up to assure best quality delivered.
Collaborate on online designs.
Enhance cross promotion leverage (B•TECH, brands and retail).
Develop campaigns concepts & themes.
Develop designs for corporate, retail and brands.
Enhance branches P.O.S. materials allocation and designs.
Update communication manual. Develop corporate Image.
Develop materials for internal and external communication.
Keep track on designs trends.
Participate on Brain storming session for Briefs understanding and ideas development.
Give printing materials specifications for production.
Evaluate printing materials quality.
Create standards for all B•TECH communication materials.
Deliver creative solutions for campaigns, activations and events.
Handling tasks (ATL) & (BTL), Concering artwork and production, assuring delivery according to the scheduled dates and time frame.
Following up to assure best quality delivered.
Collaborate on online designs.
January 2012
To September 2013
Creative Consultant
at Baseetta
Location :
Egypt - Cairo
We are Baseetta.. We Create things.. and.. We have a Point.
October 2008
To March 2009
Creative and Art Director
at Next Level Advertising
Location :
Egypt - Cairo
Deliver creative solutions for campaigns, activations and events.
June 2007
To October 2008
Creative Director and Studio Manager
at Innovation
Location :
Egypt - Cairo
Leading art team and create themes and campaigns directions,
Manage all tasks with production team
Manage all tasks with production team
July 2005
To May 2007
Motifs and Patterns Creator
at Moros Group
Location :
Egypt - Cairo
Create themes, motifs and patterns in accessories and furniture design
January 2004
To June 2005
Art Director
at Philosophy
Location :
Egypt - Cairo
Leading art team and create themes and campaigns directions,
Manage all tasks with production team
Manage all tasks with production team
June 2003
To November 2003
Senior Graphic Designer
at Better and Partners
Location :
Egypt - Cairo
Develop campaigns concepts & themes.
Deliver creative solutions for campaigns, activations and events.
Handling tasks (ATL) & (BTL), Concering artwork and production, assuring delivery according to the scheduled dates and time frame.
Deliver creative solutions for campaigns, activations and events.
Handling tasks (ATL) & (BTL), Concering artwork and production, assuring delivery according to the scheduled dates and time frame.
July 2001
To July 2003
Instrructor at graphic and advertising department
at Art and Design Academy
Location :
Egypt - Cairo
Teaching specializations of the Arts, Graphics, Advertising, Photography, Film, Television, Packaging, Printing and all techniques of modern visual arts.
January 2003
To May 2003
Senior Graphic Designer
at Integrated Media International
Location :
Egypt - Cairo
Develop campaigns concepts & themes.
June 2000
To December 2002
Senior Graphic Designer and Studio Manager
at EgyMisr
Location :
Egypt - Cairo
Leading Art and Colour Separation teams.
Handling All tasks, Concering artwork and production, assuring delivery according to the scheduled dates and time frame.
Handling All tasks, Concering artwork and production, assuring delivery according to the scheduled dates and time frame.
July 1999
To October 1999
Trainees
at DPI
Location :
Egypt - Cairo
Summer Training in Art department
September 1998
To March 1999
Comics Illustrator
at Egypt's insight magazine
Location :
Egypt - Cairo
Comics, Banners and Headlines illustrator
July 1998
To October 1998
Trainees
at TPI
Location :
Egypt - Cairo
Summer Training in Art and colour separation department
July 1997
To December 1997
illustrator
at M2 Magazine
Location :
Egypt - Cairo
Comics, Banners and Headlines illustrator
July 1997
To October 1997
Trainees
at Scan Plus
Location :
Egypt - Cairo
Summer Training in Art and colour separation department
July 1996
To October 1996
Trainees
at El-Harery Print House
Location :
Egypt - Cairo
Summer Training at Technical Department
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