Head of Communications
Boehringer Ingelheim
مجموع سنوات الخبرة :20 years, 3 أشهر
• Responsible for external communications, internal communications, public relations, public affairs, social media, corporate social responsibly, patients advocacy groups (PAGs) relationship and crisis communications
• Develop communications strategies and plans for both internal and external.
• Drive corporate strategy and message development, pitch and announcement strategies.
• Develop communications initiatives, internal communications and external media relations.
• Determines communications strategy and execute programs to deliver communications objectives throughout the organization. This includes CSR strategies and plans.
• Manage all media relations and maximize media opportunities.
• Organize all media briefings, press conferences and media events.
• Responsible for change management communications and worked on a global change management program with BI Corporate in Germany as an assignment for 3 months.
• Develop communication strategies for delivery of corporate culture and business strategy.
• Manage company brand image and reputation and ensure public views the organization favorably.
• Responsible for crisis management communications.
• Manage relationships with health authorities and different stakeholders to develop disease awareness campaigns.
• Create and launch product to the press through PR campaigns.
• Responsible for management and spokespersons communications as well as media trainings.
• Develop internal publications such as newsletters, press releases, email announcements, planned publications, on-line, intranet, videos, special projects and assignments.
• Create rich and creative content for press and internal material.
• Accountable for editing and approving all press and internal written material including crisis management statements and one voice.
• Accountable for the communications budget.
• Hire and train communications team.
• Manage a team of four communications personnel.
• Report to the Managing Director for Middle East, Turkey and Africa.
• Responsible for public relations, corporate communications, product communications, internal communication, social media and CSR activities in the MENA region for consumer healthcare and prescription medicine lines.
• Develop and implement regional PR and social media strategy and plans.
• Develop and implement strategic PR programs to achieve significant increases in brand awareness
• Develop and implement corporate social responsibility strategy in the region and identify tie up opportunities.
• Identify key media outlets and media required activities.
• Develop compelling story angles and key messages
• Cultivate relationships with key business journalists in national and trade publications
• Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
• Write clear and compelling pitch letters, press releases, press kits and by-lined articles
• Identify media trends, news cycles and spin opportunities
• Analyze and measure results of PR programs
• Manage budgets and campaign ROI
• Mange PR and Social Media agencies.
• Responsible for crisis management communications and preparations of all related statements.
• Provide and manage media training for company spokespersons.
• Responsible for internal announcements and internal departmental communications plans.
• Reporting to Managing Director MENA.
Worked on finical services, hospitality, automotive, healthcare and consumer accounts.
• Writing, editing and proof reading press releases, feature articles, biographies and Q&As in both English and Arabic along with preparing speeches and presentations.
• Manage media interviews for company executives including scheduling, briefing interviewee and attending the interview.
• Develop and maintain positive continuous relations with members of the media, trade associations, and other constituent groups including regulatory parties.
• Developing new campaigns and ideas to promote the client’s products.
• Managing clients and agency social media plan and programs.
• Liaising with the media to maximize the media coverage for clients.
• Provide PR strategic advocacy for clients.
• Organizing and arranging news conferences, press launches, exhibitions, product reviews and trade fairs.
• Setting up photographic sessions in studios or out on location.
• Developing, planning and executing strategic communication programs and projects for managed accounts.
• Building and sustaining relationships with Clients and key management figures.
• Representing the company or client and acting as their spokesperson at conferences, exhibitions and trade fairs.
• Building the knowledge and understanding of the client’s business.
• Ensure all work in progress is being developed.
• Managing weekly status team meetings, status reports, briefing books, press books and contact reports.
• Have an opinion on client’s marketing and advertising strategies and to be able to articulate and communicate it.
• Managing account finances (approving estimates, reviewing monthly analysis etc.)
• Manage, lead and direct Account Executives.
• Contributing to the new business brainstorms, discussions and pitches.
• Liaise with third party suppliers and agreement on budgets for bought-in services.
• Monitor company and competitor media coverage
• Accounts Managed: Western Union, Sharp, Porsche Center Dubai, Porsche Center Abu Dhabi, Emirates Islamic Bank, Jebel Ali International Hotels, Elemis, Ermenegildo Zegna, The Monarch Hotel (H Dubai), Parzel, Phytomer, dr.dennisgross, Hommage, Spa Resources International, Kalium Group of Companies, Aesthetica Clinic, Mandara Spa and NIMUE.
•Developing and implementing the integrated marketing communication plans for various seasonal collections and retail launches.
•Conduct and communicate the Mauzan brand world, brand personality, brand model and brand story with the branding agency.
•Brand management for developing and implementing advertising and media placements to ensure consistent, positive presentation of the brand image to targeted audiences.
•Enforce and monitor applicable communication standards and guidelines in corporate identity, branding, copywriter, website, advertising and social media to ensure consistency and clarity of communications.
•Accountable for editing and approving all editorial and copy write for corporate brochure, website, press releases, speeches and collections’ descriptions.
•Manage and direct external agencies (i.e. Branding, PR, Creative, Event Management and Advertising).
•Deploy and implement the company’s corporate social responsibility.
• Develop and maintain a database of press and other media contacts for both local and regional media (including Arabic and English media)
• Invite media to events, organize press launches and manage press activities on site at events
• Act as the point of contact and spokesperson for all incoming media requests.
•Research and develop opportunities for increased press coverage in different media (print, online, radio, TV) above and beyond current press contacts.
• Handle all onsite media centre set up and management during events, outsourcing and recruiting temporary staff where applicable.
• Media watch and daily updates of news regarding our brand, competitors and the market.
• Mange, lead and direct the marketing and PR team.
• Accountable for corporate and collection advertising and media plan.
• Plan, conduct, and formulate the public relations strategy for the region.
• Conduct a yearly plan and follow up in executing it.
• Manage, direct, and follow up the PR strategy implementation with the PR agency, and third parties.
• Responsible for editing and approving all published materials in Arabic and English (press releases, press kits, corporate speeches, catalogues text, and web material).
• Planning, editing, and managing the publishing of the company collaterals and Nissan “Shift_” Magazine.
• Assist, coordinate, and follow up with the distributors to conduct and execute their PR strategies.
• Responsible for organizing and preparations for PR and CSR events (sponsorships and media events).
• Conduct and preserve good media and government relationships.
• Liaises across all departments to collate information on ongoing projects, updates and status and ongoing/ impending changes to develop the internal newsletter.
• Acts as the internal corporate point of contact for any mass communication to employees to develop a greater awareness of change, transition management and to seek opportunities to generate positive corporate culture.
• Participated in conducting brand identity research for Nissan and Infinity brands.
• A part time professor assistant for the Masters of Public Administration program.
• Assisting in conducting researches for professors.
• Preparing and giving presentations for MPA students.
• Representing the program in related events.
• Preparing seminars and workshops
• Plan, conduct, and execute regional program events for 7 different healthcare disciplines.
• Responsible for conducting and analyzing the health records of the athletes in the region using the HAS software.
• Conduct a yearly plan for each health discipline in the region and executing them.
• Establish partnerships and communication agreements with comparable, sponsored, and donor organizations.
• Fundraising events to support the program in the region.
• Train the trainers accountable of applying/exciting the program in the region.
• Publicizing and plan for media coverage for the events of the program.
• Act as a regional growth consultant for the program leaders in Washington, DC.
• Acted as a research assistant for conducting research regarding the status of Arab women in different fields.
• Partnerships and communication with international organization and donor agencies.
• Research assistance for compiling daily and monthly research about the status of Arab women in different fields.
• In charge of planning, coordination, budgetary, logistics, preparation, follow up and evaluating projects.
• Accountable of the publications, website material, design and media of the whole organization.
• Participate in media relations and formal organization presentations for top executives.
• Acted as coordinator for the AWO foundation Committee.
• Accountable for setting and structuring the organization’s internal databases.
• Attend closely to the Secretary General requirements.
• Attending to general secretarial duties.
• Follow up and evaluate requested projects/programs.
• Work with international organization and donor agencies.
• Participate in the design and writing material for the council publications.
GPA: 3.5 Course Work: Organizational Development, Organizational Behavior, Public Fund, International organizations, planning and budgeting, research methodology, and environmental, social and economic development.
Bachelor of Business Administration Minor: Journalism & Mass Communication GPA: 3.369 Coursework: Finance, Operations Management, Accounting, Marketing, Advertising, Organization Management, Organizational Behavior, Information System, Journalism, and Mass Communication.