Onella Aquino

As the Marketing Communications Manager, I am responsible for developing and implementing marketing strategies to promote the hotel and its outlets. To create and execute marketing campaigns that effectively communicate the hotels message to its target audience.

My role as a Marketing Communications Manager typically includes the following responsibilities:

1. Developing marketing strategies: responsible for creating marketing plans and strategies that align with the hotel’s overall goals and objectives. Conducting market research to identify target audiences and develop strategies to reach them effectively.

2. Creating marketing materials: oversees the creation of marketing materials such as brochures, flyers, advertisements, and online content. Ensuring that these materials are consistent with the hotel’s brand image and effectively communicate the desired message.

3. Managing advertising campaigns: plans and executes advertising campaigns across various channels, including print, digital, and social media. Working with advertising agencies and media partners to negotiate contracts and ensure that campaigns are delivered on time and within budget.

4. Managing public relations: responsible for managing the companys public image and reputation. Developing and maintaining relationships with media outlets, industry influencers, and other stakeholders to generate positive publicity for the company.

5. Managing internal communications: responsible for developing and implementing internal communication strategies to keep employees informed and engaged. In-charge of the writing/ production of newsletters, official corporate letters, intranet content, and other communication materials to ensure that employees are well-informed.

To sell and promote CEMEX’s full line of products (cement, aggregates, admixtures, and ready mix concrete) to builders/developers segment by providing professional sales techniques, excellent customer service and products of highest quality.

The OEM Account Manager is responsible for cultivating and maintaining key business relationships including all sales activities, from lead generation through closing an assigned account. Develops and implements agreed upon Sales Plan which will meet both personal and business goals of expanding customer base in Lubricant products. Works within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with Company vision and values.

Responsible in meeting target end-users to promote/market exclusive brands distributed by the company.

Deliver beyond satisfactory content marketing.

Assists the Program Manager in running the program by closely coordinating with the different divisions/departments of the Network to ensure that deliverables are met. Is responsible for analyzing program expenditures against approved budget and recommending appropriate measures to control/manage the program budget. Is also responsible for Talent Monitoring (On-cam and Off-cam Talents).

Responsible in coordinating with different Divisions / Departments in the Network as well as outside contacts to ensure that program information is properly disseminated and production requirements are met.