Oray Tan, Senior Digital Marketing Strategist

Oray Tan

Senior Digital Marketing Strategist

Insider

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Information Systems Engineering
Experience
14 years, 4 Months

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Work Experience

Total years of experience :14 years, 4 Months

Senior Digital Marketing Strategist at Insider
  • United Arab Emirates - Dubai
  • My current job since October 2017

Handling overall responsibility for managing the customer relationship
- Providing feedback to team on market trends, unmet needs, and opportunities to deliver greater value to customers by extending company offerings
- Maintaining a high level of relevant domain knowledge in order to effectively lead presentations to decision makers
- Working with technical staff, pre-sales and product specialists where required to address customer requirements
- Developing and maintaining key account plans that identify opportunities to deliver value
- Monitoring and facilitating the customer's adoption of our technology
- Establishing a trusted adviser relationship that works to ensure customer's overall satisfaction with our technology
- Proactively monitor customer activity and provide insights and solutions to the client and our internal team's to improve outcomes
- Strategic campaign planning to help the customers meet their objectives
- Prioritizing and driving resolution on escalated customer issues

Regional Account Manager at Changi Consulting Dubai
  • United Arab Emirates - Dubai
  • April 2017 to October 2017

Persuasively articulate the Salesforce Solutions offerings including competitive advantages, resources and processes to clients and prospects via face to face and C-level Strategy & Discovery meetings.

- Take ambiguous and complex business problems and using research and business assessment
capabilities, define the problem, drive innovative ideas, define the opportunity set, and recommend
actionable next steps to grow wallet of share within the account.

- Work closely with business stakeholders and internal resources to uncover business challenges and goals relating to digital marketing, to then develop a solution and roadmap for the success of the customer.

Senior Key Account Manager at Oracle
  • United Arab Emirates
  • September 2015 to February 2017

Developed and maintained the multi-year strategic account plan for the Key Account to exceed objectives by exceeding %30 overachivement year over year

Direct 5+ Senior Leaders within Oracle team around execution of the strategy and plan by co-ordination and leadership of activities across the different pillars and other organizations and partners

Influence and lead strategic planning efforts within sales, product, consulting, and support pillars to ensure Key Account requirements are represented to increase the account management efficiency goals achievement by 20%

Owned and managed escalation issues for the Key Account on a strategic basis and drives those escalations to closure while creating a high level of customer satisfaction for the Key Account and a win-win environment for the Oracle resources involved in the day-to-day operation of the Key Account and grow the account shareholder value by 50%

Sales Manager at KoçSistem Bilgi Sistemleri (Largest Turkish Cloud Company & IT Services / Consulting Company)
  • Türkiye - Istanbul
  • March 2014 to September 2015

Create business value for my clients by being a strategic business partner and managed the most strategic 10 accounts in the organization with 150% and 140% results overachievement year over year respectively.

Leveraged Customer Strategic Planning to help my customers realize the value of their investments through implementation (deployment), and usage (consumption) of the cloud services they have invested in by retenting and growing the business by 120%

Leaded and coordinated the Account Team's engagement with the customer, ensuring our customers fully benefit from Cloud and our services' full offerings - ensuring that each Management Team member of 10+ senior people is aware of relevant engagements through all aspects of the sales, deployment and usage cycles.

Provide value-focused solution selling by clearly establishing the business value that SaaS / cloud technology and services add to the customer’s broader business objectives by renewing the most multi-year sustainable cloud contracts within the company.

Managed Cloud and CRM Team Unit and established, developed business relationships with Microsoft, SAP Hybris, SAP SuccessFactors, Salesforce.com and Oracle by growing cloud revenue %140.

Account Manager at QlikView Big Data & Business Intelligence Company
  • United Arab Emirates
  • January 2013 to January 2014

Enhanced relationships through the proper deployment of appropriate my company resources to meet and exceed customer expectations through successful execution of Customer Engagement Lifecycle (CEL) to retent and grow the business by 110% in a year

Orchestrated resources within accounts by defining and deploying the appropriate virtual account teams to execute winning sales strategies and exceed customer expectations and closed 30+ net new deals in a fiscal year.

Managed sales through lead generation, demonstration & presentation of QlikView Big Data Analytical Solution, management of organization & presentation of PoCs to the executive management, account resource allocation, forecasting, account strategy, and planning by completing 10+ customer meetings weekly.

Customer Success Manager & CRM Consultant at Salesforce.com Turkey ( as Inspark)
  • Türkiye - Istanbul
  • May 2011 to December 2012

Developed lasting relationships and guides customers on their digital journey as a trusted advisor to managed largest accounts in the nation.

Maintained an awareness of Salesforce.com’s current and future application/technology products and services. Implemented 20+ Cloud CRM projects to save money and increase sales/marketing outcomes.

Actively managed the customer relationship and the lifetime value of each assigned client by helping customers realize the economic value of their purchases in order to preserve and grow revenue without full retention objective and grew the share of value 20% in accounts managed.

Developed a deep understanding of each assigned client’s industry trends, best practices and business goals with a focus on how digital marketing drives business value and ROI

Oversees the initial launch and owns the ongoing adoption and renewal of Cloud CRM and Digital products across multiple organizations in conjunction with multiple stakeholders on time and on budget with expected results.

Business Development Consultant at Hewlett Packard
  • Türkiye - Istanbul
  • March 2009 to August 2010

Generating Leads and Opportunities through outbound, strategic & targeted prospecting into large companies in Turkey

Strategic calling to leverage business from new and established relationships

Prospecting into both cold accounts as well as into new groups, divisions, etc. of existing customers

Achieving monthly Quota of Qualified Opportunities

Trusted member of the core account team and help define the business approach for the patch and deliver a joint strategy

Be on the forefront of evangelizing new IT Services/Data Center Transformation Programme

Education

Bachelor's degree, Information Systems Engineering
  • at Istanbul Technical Uuniversity
  • June 2008
Bachelor's degree, Information Systems
  • at State University of New York at Binghamton
  • May 2008

Specialties & Skills

Communications
Key Account Management
Teamwork
Results Oriented
Customer Focus
Salesforce.com
Customer Relationship Software
Business Intelligence
Empathic Thinking
Solution Presentation
Microsoft Office
Google 360
Social Media Marketing
Instagram
Social Media
Google Adwords
Google Analytics
Facebook

Languages

English
Expert
Turkish
Native Speaker
German
Beginner

Memberships

TED Talks (TEDxIıstanbul)
  • Leader
  • June 2014
Junior Chambers International (JCI Istanbul)
  • Training Director
  • June 2016
Mentor
  • European Mentor & Coaching Council
  • October 2016

Training and Certifications

Google Adwords (Certificate)
Date Attended:
February 2018
Valid Until:
February 2020
Google Analytics - Advanced (Certificate)
Date Attended:
March 2018
Valid Until:
April 2020
Google IQ (Certificate)
Date Attended:
March 2018
Valid Until:
April 2020
Instagram Business Marketing (Training)
Training Institute:
Facebook
Duration:
100 hours
Google Analytics Advanced (Training)
Training Institute:
Google
Date Attended:
February 2018
Duration:
60 hours
SAP Value Selling (Training)
Training Institute:
SAP
Date Attended:
October 2015
Duration:
24 hours
Sandler Value Selling (Training)
Training Institute:
Sandler
Date Attended:
October 2016
Duration:
30 hours
Oracle Cloud Sales Methodology (Training)
Training Institute:
Oracle
Date Attended:
October 2015
Duration:
16 hours
Infomentis Trusted Advisor Sales (Training)
Training Institute:
Infomentis
Date Attended:
April 2016
Duration:
45 hours
Spin Selling (Training)
Training Institute:
Training
Date Attended:
June 2015
Duration:
30 hours

Hobbies

  • Coffee Tasting
  • Photography
  • Swimming
  • Kite Surfing
  • Social Latin Dances