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Oray Tan, Senior Digital Marketing Strategist

Oray Tan

Senior Digital Marketing Strategist·Insider

United Arab Emirates

Bachelor's degree, Information Systems Engineering

Work experience

Total years of experience: 16 years, 5 months

Senior Digital Marketing Strategist

October 2017 - Present

Insider

Dubai, United Arab Emirates

October 2017 - Present

Handling overall responsibility for managing the customer relationship
- Providing feedback to team on market trends, unmet needs, and opportunities to deliver greater value to customers by extending company offerings
- Maintaining a high level of relevant domain knowledge in order to effectively lead presentations to decision makers
- Working with technical staff, pre-sales and product specialists where required to address customer requirements
- Developing and maintaining key account plans that identify opportunities to deliver value
- Monitoring and facilitating the customer's adoption of our technology
- Establishing a trusted adviser relationship that works to ensure customer's overall satisfaction with our technology
- Proactively monitor customer activity and provide insights and solutions to the client and our internal team's to improve outcomes
- Strategic campaign planning to help the customers meet their objectives
- Prioritizing and driving resolution on escalated customer issues

Company industry:
Marketing
Job role:
Marketing and PR

Regional Account Manager

April 2017 - October 2017

Changi Consulting Dubai

Dubai, United Arab Emirates

April 2017 - October 2017

Persuasively articulate the Salesforce Solutions offerings including competitive advantages, resources and processes to clients and prospects via face to face and C-level Strategy & Discovery meetings.

- Take ambiguous and complex business problems and using research and business assessment
capabilities, define the problem, drive innovative ideas, define the opportunity set, and recommend
actionable next steps to grow wallet of share within the account.

- Work closely with business stakeholders and internal resources to uncover business challenges and goals relating to digital marketing, to then develop a solution and roadmap for the success of the customer.

Company industry:
Business Consultancy Services
Job role:
Sales

Senior Key Account Manager

September 2015 - February 2017

Oracle

United Arab Emirates

September 2015 - February 2017

Developed and maintained the multi-year strategic account plan for the Key Account to exceed objectives by exceeding %30 overachivement year over year

Direct 5+ Senior Leaders within Oracle team around execution of the strategy and plan by co-ordination and leadership of activities across the different pillars and other organizations and partners

Influence and lead strategic planning efforts within sales, product, consulting, and support pillars to ensure Key Account requirements are represented to increase the account management efficiency goals achievement by 20%

Owned and managed escalation issues for the Key Account on a strategic basis and drives those escalations to closure while creating a high level of customer satisfaction for the Key Account and a win-win environment for the Oracle resources involved in the day-to-day operation of the Key Account and grow the account shareholder value by 50%

Company industry:
IT Services
Job role:
Sales

Sales Manager

March 2014 - September 2015

KoçSistem Bilgi Sistemleri (Largest Turkish Cloud Company & IT Services / Consulting Company)

Istanbul, Türkiye

March 2014 - September 2015

Create business value for my clients by being a strategic business partner and managed the most strategic 10 accounts in the organization with 150% and 140% results overachievement year over year respectively.

Leveraged Customer Strategic Planning to help my customers realize the value of their investments through implementation (deployment), and usage (consumption) of the cloud services they have invested in by retenting and growing the business by 120%

Leaded and coordinated the Account Team's engagement with the customer, ensuring our customers fully benefit from Cloud and our services' full offerings - ensuring that each Management Team member of 10+ senior people is aware of relevant engagements through all aspects of the sales, deployment and usage cycles.

Provide value-focused solution selling by clearly establishing the business value that SaaS / cloud technology and services add to the customer’s broader business objectives by renewing the most multi-year sustainable cloud contracts within the company.

Managed Cloud and CRM Team Unit and established, developed business relationships with Microsoft, SAP Hybris, SAP SuccessFactors, Salesforce.com and Oracle by growing cloud revenue %140.

Company industry:
Business Consultancy Services
Job role:
Sales

Account Manager

January 2013 - January 2014

QlikView Big Data & Business Intelligence Company

United Arab Emirates

January 2013 - January 2014

Enhanced relationships through the proper deployment of appropriate my company resources to meet and exceed customer expectations through successful execution of Customer Engagement Lifecycle (CEL) to retent and grow the business by 110% in a year

Orchestrated resources within accounts by defining and deploying the appropriate virtual account teams to execute winning sales strategies and exceed customer expectations and closed 30+ net new deals in a fiscal year.

Managed sales through lead generation, demonstration & presentation of QlikView Big Data Analytical Solution, management of organization & presentation of PoCs to the executive management, account resource allocation, forecasting, account strategy, and planning by completing 10+ customer meetings weekly.

Company industry:
Software Development
Job role:
Sales

Customer Success Manager & CRM Consultant

May 2011 - December 2012

Salesforce.com Turkey ( as Inspark)

Istanbul, Türkiye

May 2011 - December 2012

Developed lasting relationships and guides customers on their digital journey as a trusted advisor to managed largest accounts in the nation.

Maintained an awareness of Salesforce.com’s current and future application/technology products and services. Implemented 20+ Cloud CRM projects to save money and increase sales/marketing outcomes.

Actively managed the customer relationship and the lifetime value of each assigned client by helping customers realize the economic value of their purchases in order to preserve and grow revenue without full retention objective and grew the share of value 20% in accounts managed.

Developed a deep understanding of each assigned client’s industry trends, best practices and business goals with a focus on how digital marketing drives business value and ROI

Oversees the initial launch and owns the ongoing adoption and renewal of Cloud CRM and Digital products across multiple organizations in conjunction with multiple stakeholders on time and on budget with expected results.

Company industry:
Internet & E-commerce
Job role:
Consulting

Business Development Consultant

March 2009 - August 2010

Hewlett Packard

Istanbul, Türkiye

March 2009 - August 2010

Generating Leads and Opportunities through outbound, strategic & targeted prospecting into large companies in Turkey

Strategic calling to leverage business from new and established relationships

Prospecting into both cold accounts as well as into new groups, divisions, etc. of existing customers

Achieving monthly Quota of Qualified Opportunities

Trusted member of the core account team and help define the business approach for the patch and deliver a joint strategy

Be on the forefront of evangelizing new IT Services/Data Center Transformation Programme

Company industry:
Computer Hardware & High-Tech Manufacture
Job role:
Consulting

Education

Istanbul Technical Uuniversity

June 2008

June 2008

Bachelor's degree, Information Systems Engineering

Türkiye

GPA (point): 3.11 out of 4

GPA (point): 3.11 out of 4

State University of New York at Binghamton

May 2008

May 2008

Bachelor's degree, Information Systems

United States

Skills

Communications
Expert
Communications
Expert
Key Account Management
Expert
Key Account Management
Expert
Teamwork
Expert
Teamwork
Expert
Results Oriented
Expert
Results Oriented
Expert
Customer Focus
Expert
Customer Focus
Expert
Salesforce.com
Expert
Salesforce.com
Expert
Oracle
Expert
Oracle
Expert
SAP
Intermediate
SAP
Intermediate
Customer Relationship Software
Expert
Customer Relationship Software
Expert
Business Intelligence
Intermediate
Business Intelligence
Intermediate
Empathic Thinking
Expert
Empathic Thinking
Expert
Solution Presentation
Expert
Solution Presentation
Expert
Microsoft Office
Expert
Microsoft Office
Expert
DMP
Expert
DMP
Expert
Google 360
Expert
Google 360
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Instagram
Expert
Instagram
Expert
Social Media
Expert
Social Media
Expert
Google Adwords
Intermediate
Google Adwords
Intermediate
Google Analytics
Expert
Google Analytics
Expert
Facebook
Expert
Facebook
Expert
Communications
Expert
Communications
Expert
Key Account Management
Expert
Key Account Management
Expert
Teamwork
Expert
Teamwork
Expert
Results Oriented
Expert
Results Oriented
Expert
Customer Focus
Expert
Customer Focus
Expert

Languages

English

Expert

Turkish

Native Speaker

German

Beginner

Memberships

TED Talks (TEDxIıstanbul)

Leader

June 2014

Junior Chambers International (JCI Istanbul)

Training Director

June 2016

Mentor

European Mentor & Coaching Council

October 2016

Training and Certifications

Certifications
Google Adwords
Feb 2018 - Feb 2020
Google Analytics - Advanced
Mar 2018 - Apr 2020
Google IQ
Mar 2018 - Apr 2020

Training
Instagram Business Marketing
Facebook
Google Analytics Advanced
Google
Feb 2018
SAP Value Selling
SAP
Oct 2015
Sandler Value Selling
Sandler
Oct 2016
Oracle Cloud Sales Methodology
Oracle
Oct 2015
Infomentis Trusted Advisor Sales
Infomentis
Apr 2016
Spin Selling
Training
Jun 2015

Hobbies and interests

Coffee Tasting
Photography
Swimming
Kite Surfing
Social Latin Dances