Osama Audi

• Unified fragmented CRM data across Lebanon, Iraq, Sudan, Nigeria, Qatar, Iraq, UAE and other
countries to improve visibility into pipeline performance and commercial activity across four markets.
• Built predictive sales models using linear regression and time series analysis, reducing forecasting
error by 66% NRMSE and enabling better inventory and sales target planning.
• Designed Power BI dashboards monitoring lead conversion and pipeline health, presenting strategic
findings to the Board to inform expansion and market-entry decisions.

• Built and managed full-funnel Meta Advantage+, Google Performance Max, and TikTok Ads campaigns
end-to-end (awareness → conversion) for 2 direct clients in bakery and pharmacy retail, managing a
budget of $3K+ in monthly ad spend across creative testing and campaign optimization.
• Implemented Meta Pixel and Conversions API tracking for accurate attribution, achieving 1.8-2.5x ROAS
and reducing CPC to $0.30-$0.60 through iterative A/B testing and budget reallocation toward top
performing ad sets.
• Tracked CTR, CPM, CPA, and frequency across channels to identify inefficiencies and scale winning
creatives, improving conversion rates by 15-25% versus initial baselines.

• Managed a portfolio of 15 B2B client accounts, resolving recurring issues and reducing escalations
through structured follow-ups.
• Identified upsell and cross-sell opportunities by analyzing client purchase behavior, increasing account
value through targeted outreach and negotiation.

• Planned and executed paid Meta campaigns across the full funnel (awareness, consideration,
conversion), managing daily budgets, bid strategies, and audience segmentation to hit cost
per-result targets.
• Analyzed campaign performance metrics (CPM, CTR, CPA, frequency) to identify
underperforming ad sets, reallocating spends and iterating on creatives to improve CTR and
lower cost per engagement.

• Built and managed Meta Ads campaigns end-to-end in Ads Manager — structuring campaigns
by objective (traffic, engagement, conversion), setting up CBO vs. ABO tests, and optimizing
budget allocation to maximize ROAS.
• Implemented Meta Pixel and Conversions API for server-side event tracking; built custom and
lookalike audiences from purchase and add-to-cart events, then ran A/B tests on creatives,
copy, and placements to lift conversion rates.
• Reduced cost per result through systematic creative testing and retargeting sequences, using
performance data to scale winning ad sets and kill underperformers.

• consumer surveys and quantitative and qualitative sentiment
analysis actionable patterns.
• findings a strategic presentation delivered to senior Beats by Dre leadership, with
recommendations on product positioning.