Osama Bani Hassan

• Providing strategic leadership across a complex, multi-regional logistics and manufacturing network spanning Saudi
Arabia, the UAE, and Oman, ensuring seamless end-to-end operational execution.
• Overseeing national supply chain functions, including procurement of raw materials, factory production management,
e-commerce fulfillment, and omnichannel distribution from multiple warehouse hubs.
• Driving transformation of last-mile delivery systems, enabling agile, cost-effective replenishment for over 200 retail
stores in Saudi Arabia and 36 across the GCC.
• Partnering with C-level stakeholders in sales, marketing, and procurement to synchronize operational capabilities
with ambitious growth strategies and dynamic market demands.
• Designing and institutionalizing scalable operational frameworks, embedding enterprise-level KPIs and a
performance-driven culture to enhance efficiency, profitability, and long-term resilience.

Managing the overall stock inventory and movements from customs, to the DC and out to the stores and vice versa.
- Developing and implementing of the company’s Strategy for merchandise receiving, stocking, and transporting with
tight alignment to consolidating stock data integrity from disparate systems
- Controlling the transfer system and improve the efficiency and costs of delivery mechanisms to ensure time-planned
delivery of merchandise to all stores across the regions
- Managing and coordinating with buyers for correct quantifying and valuation of the merchandise under orders
- Support and help develop wholesale strategies and/or partners for terminal stock
- Ensure best practice services for B2C customers from supply chain perspective, including packaging & last mile deliveries
- Align closely with B2B team, to ensure best possible stock alignment with B2B partners
- Regular alignment meetings with brand partners to improve system and operational alignment
- Developing best practice physical inventory and stock control procedures, based on cost, accuracy and
operational/seasonal needs
- Overseeing the physical operations in the DC are aligned with the systems and departmental needs
- Managing and engaging with efficient customs clearing agents and overviewing the activities of import procedures for
easy and fast clearing of the goods from ports
- Managing the relationship with key suppliers and industry bodies, reviewing orders to ensure getting competitive prices,
and maintaining supporting documentation for orders

• Leading the execution of large-scale projects, ensuring alignment with business objectives and on-time delivery.
• Developing and implementing strategic plans to improve operational efficiency across the supply chain.
• Managing cross-functional teams and ensuring coordination between departments for smooth project execution.
• Optimizing resource allocation and project timelines to meet company goals while maintaining budget constraints.
• Monitoring project performance and making data-driven decisions to improve outcomes and meet key performance
indicators (KPIs).

• Supervising all logistics operations, including freight management, warehouse functions, and transportation services.
• Designing and executing cost-effective strategies to improve the efficiency of logistics functions.
• Building and maintaining strong relationships with key vendors, suppliers, and clients to enhance service delivery.
• Leading and developing a high-performing team to achieve operational excellence and meet organizational goals.
• Tracking performance metrics and making continuous improvements to streamline logistics processes.

• Managing the end-to-end supply chain process, from procurement to inventory, ensuring timely delivery of products.
• Negotiating contracts and establishing partnerships with suppliers and distributors to ensure optimal supply chain operations.
• Overseeing inventory levels and conducting demand forecasting to align with business needs and customer demands.
• Developing and implementing process improvements and technology solutions to streamline operations and reduce costs.
• Leading and mentoring teams to ensure smooth operations and consistent delivery of service standards.

Managing all the warehousing operations within the full geographical regions of KSA
- Handling more than 80, 000 sqm warehousing capacity and more than 170 direct employees
- Designing the layout setup and ensure efficient space utilization
- Initiating, coordinating and enforcing optimal operational policies and procedures
- Maintaining the standards of health and safety, hygiene and security
- Managing the stock control and reconcile with the WMS
- Preparing annual budget and ensuring its boundaries
- Liaising with clients, suppliers and transport companies
- Planning work rotes, assign tasks appropriately and appraise results
- Recruiting, selecting, orienting, coaching and motivating the direct employees
- Managing the customer relationship during delivery and serves as the primary interface towards the customer in all
activities-related to the own scope of the contract, including customer complaints, corrective actions, and
changing requirements.
- Monitoring and controlling that the projectsare delivered within the approved budget, profitability forecast,
and planned scope.

- Managing the supply chain cost and services levels & maintaining the budgeted levels for all fashion brands, beauty brands,
and the logistical expenses for the stores and distributions centers
- Developing and implementing an immediate corrective action where costs are outside budgeted levels
- Supporting E commerce function in KSA by providing the best deals in terms of services, materials and manpower
- Negotiating prices and terms with suppliers, vendors, & freight forwarders.
- Designing & implementing supply chains modules that support business strategies adapted to changing market conditions,
new business opportunities, & cost reduction strategies.
- Support the development and enforcement of robust inventory/ stock policies and ensure that the replenishment system
in SAP is operating efficiently
- Optimizing inventories within the country and maintaining the stores replenishment
- Managing all the inbound & outbound and managing the customs clearance and exports activities for all the brands
- Ensuring the smooth imports and customs clearance of goods across the KSA ports for both merchandise and
non-merchandise products
- Managing all SFDA Registration activities for beauty and food products within very short periods and maintaining
issuing the related SASO certificates accordingly.
- Continuously track and manage 3rd party service providers to ensure agreed SLAs are within agreed levels and
drive service improvements, increase efficiency and lower costs.
- Managing services providers resources to meet changing demands and needs in the business in a cost-efficient manner
- Creating a culture of cooperation, collaboration and teamwork within the brands team, operations teams, and with
logistics service providers

• Managing logistics operations across multiple locations in KSA, overseeing warehousing, transportation, and distribution.
• Streamlining logistics processes to reduce operational costs while maintaining product quality and service levels.
• Collaborating with suppliers and vendors to improve delivery timelines and optimize inventory levels.
• Ensuring compliance with local and international logistics regulations, including safety and environmental standards.
• Implementing key performance metrics and tracking logistics performance to drive continuous improvements.

- Managing the related supply chain department’s such as procurement, Warehousing & Distributions, Logistics & Shipping,
Customer Services, Planning & sourcing, productions and sales demands
- Developing procedures of supply chain management with the other functional areas, such as sales, marketing, finance,
factory production, & quality assurance.
- Designing & implementing supply chains modules that supports business strategies adapted to changing market conditions,
new business opportunities, & cost reduction strategies.
- Identifying opportunities to reuse & recycle materials to minimize consumption of any new materials, minimize waste,
& to convert wastes to aby-product.
- Negotiating contractual prices, terms & conditions with suppliers, vendors, & freight forwarders.
- Monitoring supply chain performance to assess ability to meet the quality and delivery requirements.
- Developing & implementing new procedures in ERP systems to meet the business expectations.
- Designing & implementing plant & warehousing strategies for Raw Materials & finished products.
- Managing the activities that are related to strategic & tactical purchasing, material requirements planning, inventory
control, warehousing & distributions.
- Conducting regular meetings and conferences with steak holders and owners to discuss and implement the best practices
that served the whole business.
- Conducting regular meetings with the supply chain department’s managers to share the projects and motivations
and achieving the planned targets.

• Overseeing national supply chain operations, including inventory management, logistics, and customer service.
• Developing and implementing effective strategies for supply chain optimization, reducing lead times, and improving
delivery performance.
• Managing relationships with suppliers and distributors to ensure product availability and on-time delivery.
• Implementing cost-saving initiatives across logistics and operations while improving service levels.
• Coordinating with cross-functional teams to ensure supply chain alignment with sales and marketing strategies.

Managing three main distributions centers of more than 95000 sqm covering the main regions in KSA
- Managing & maintaining the inventory accuracy & stocks movements of 75, 000 SKUs
- Managing the replenishing orders for 25 branches all over kingdom wise on regular basis
- Managing the direct customers, wholesalers & VIP order’s & facilitating its deliveries
- Ensuring the spaces utilizations to the maximum possible by increasing & extending the racking systems re-designing
the open areas and creating new spaces accordingly
- Leading a team of 280 employees of multiple nationalities from various levels & maintaining the highest productivity
of the whole warehousing community
- Managing the inbound & outbound activities for an average of 400 Exported containers & 350 local trucks on
monthly basis and more than 400 loaded trucks to replenish the stores on a monthly basis
- Preparing budgets for an assigned area and allocating the resources accordingly.
- Maintaining the business’s KPIs, score cards & lean concepts
- Improving & motivating the employees by sitting monthly incentives, training courses and implementing a
competitive environment
- Negotiating purchasing forecasting & planning based on the markets demands
- Implementing the highest safety and security standards within the warehousing communities
- Providing technical solutions and innovating new facilities for the long-term path of operations

Managing more than 25000sqm warehousing capacity of dry, chilled and frozen models within Riyadh, Qassim and
central region remotely warehouses
- Controlling 5 satellite warehouses within Riyadh & Qassim
- Leading a team of 120 operational associatesfrom a various levels and nationalities 24/7 W Hrs.
- Managing the daily operations activities &fulfilling the sales teams needs and supporting their demands
- Improving the teamwork spirit and continuously developing their productivity
- Managing the entire operations for all inbound and outbound activities
- Maintaining the inventory accuracy of the highest percentages at all the warehouses
- Maintaining the operations KPI’s & score cards for the warehouses, logistics & transportations departments
- Arranging for regular meetings and conferences with key customers and facilitating their needs and requirements
- Analyzing the operational performance in regular reports to the higher management
- Operating three different shift duties and rotating the team accordingly
- Managing & planning the general annual stock take projects within a limited time frame
- Managing the regular cycle counts and updating the figures accordingly

• Managing logistics and supply chain operations within the FMCG sector, including inventory control and distribution.
• Coordinating demand forecasting and ensuring stock availability for fast-moving consumer goods (FMCG).
• Optimizing warehousing and transportation processes to reduce costs and improve operational efficiency.
• Developing vendor and supplier relationships to ensure quality and timely product delivery.
• Implementing technology solutions to improve the accuracy and speed of inventory management systems.

- Supervising the VIP clients’ accounts and fulfilling their needs and requirements
- Supervising the shipments tracking & movements and ensuring the last mile deliveries
- Supervising land freight operations & activities from the origins and until the final destinations
- Reporting shipments analyses monthly basis to the top management
- Maintaining the shipments expenses and invoicing the clients according to the SLAs & contracts
- Supervising the customs clearance process through Saudi causeway/ king Khaled airport / Riyadh dry port &
all other borders points kingdom wise
- Developing new businesses solutions & services for mutual benefits
- Arranging for regular meetings with the VIP clients & facilitating their requirements
- Motivating the team members & increase their productivity

• Leading logistics projects to ensure timely delivery and high-quality execution.
• Coordinating with clients and vendors to ensure alignment on project timelines and requirements.
• Managing logistics and supply chain functions across multiple locations to meet project goals.
• Optimizing processes and systems to ensure projects are completed within budget and on time.
• Tracking and reporting on project performance, identifying and resolving any operational issues.

Responsibilities:
- Supervising the shipments movements and tracking its routs along the shipping lines
- Supervising customs clearance process at the airports, dry ports and the land borders with the brokers and
customs clearance agencies
- Supervising documents handling, legalizations and archiving
- Supervising the containers off-loading operations at the main DC and the rest warehousing yards
- Supervising & coordinating the banks issues with the LC and finance department
- Coordinating the insurance issues for all inbound shipments and maintain its readiness on time
- Supervising all freight forwarders & brokers cash claims based on the customs tariff
- Supervising containers movements back & forth from/to the warehouses.
- Supervising all VAS activities (bar-coding & labeling and re-covering activities) at the main ports
- Supervising stock replenishing for all the stores & the branches
- Supervising the internal transfers movements and transactions between the all stores
- Maintaining the fleet maintenance, consumptions & expenses control
- Supervising the night shift & day shift duty activities at the main warehouses
- Managing & planning the general annual stock take projects with a limited time frame
- Managing regular cycle counts activities and updating the figures in the system accordingly
SHORT TOUR WITH:
Electro Stores

• Supervising logistics operations, including transportation and warehousing activities.
• Managing inventory control and ensuring the accurate and timely distribution of goods.
• Implementing process improvements to streamline logistics functions and reduce operational costs.
• Coordinating with suppliers and vendors to ensure optimal product availability and on-time deliveries.
• Ensuring compliance with health and safety regulations in all logistics and transportation operations.

- Supervising purchasing activities for multi categories for all showrooms
- Managing the procurement activities for all the market categories and for all stores
- Negotiating contracts terms and conditions with the local & foreigner suppliers
- Managing the daily replenishing orders between DC & the showrooms
- Controlling the profit margins for all categories & displayed products
- Coordinating the financial issues between suppliers and accounting department
- Managing the merchandising issues & marketing activities on ground
- Supervising all the replenishments for the VIP customers & government departments
- Supervising the receiving activities for all import & local deliveries
- Supervising special promotional activities within the showrooms
- Maintaining competitive retail prices for all categories & products
- Facilitating the investors needs within the showrooms & stores
- Analyzing monthly reports and maintaining the markets trends
- Managing & planning the general annual stock take projects within a limited time frame
- Managing the regular cycle counts and updating the figures in the system accordingly