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Osama Farid MBA, Retail Sales Manager

Osama Farid MBA

Retail Sales Manager·AL FOZAN Group

Saudi Arabia

Master's degree, Master of Business Administration

Work experience

Total years of experience: 21 years, 5 months

Retail Sales Manager

December 2023 - Present

AL FOZAN Group

Riyadh, Saudi Arabia

December 2023 - Present

Developed and implemented a new system with additional features to track sales performance across departments, improving operational efficiency and decision-making.

Led a project involving a cross-functional team (data entry staff and interior designer) to ensure accurate data entry into the system for all product details.

Revamped the e-commerce platform by recruiting a new team to drive online sales and improve customer engagement.

Implemented and optimized KPI systems to monitor sales performance and identify opportunities for improvement. Conducted regular follow-up activities to ensure product availability and monitor the performance of different departments.

Continuously worked on developing and enhancing KPIs to support sales growth and improve overall business performance.
Company industry:
Retail & Wholesale
Job role:
Sales

RETAIL SALES MANAGER

December 2023 - Present

AL FOUZAN GROUP

Riyadh, Saudi Arabia

December 2023 - Present

• Built and led high-performing sales and e-commerce teams, including field reps, retail staff, and online channel
managers.
• Provided ongoing coaching, training, and performance feedback to improve KPIs and sales outcomes.
• Organized training programs to enhance product knowledge, customer service, and soft skills. Achieved a 45% increase in B2B
• Increased the average deal size by 30%.
• Raised the B2B segments contribution to total company sales from 22% to 26%.
• Successfully boosted online sales through strategic restructuring of e-commerce operations.
• Streamlined sales reporting and performance evaluation by implementing tailored tracking systems and enhanced
KPIs.
Company industry:
Heavy Industry & Metallurgy
Job role:
Management

Area Sales Manager

June 2020 - November 2023

Deraah PERFUMES & COSMETICS

Altaif, Saudi Arabia

June 2020 - November 2023

• Managed 56 retail stores with over 149 employees, focusing on sales growth, recruitment, and market positioning.
achieving or surpassing monthly sales targets.
• Conducted in-depth analysis of key performance indicators (KPIs), including invoice averages, piece counts, and
pricing effectiveness to guide strategic planning.
• Analyzed sales data to identify bestsellers and underperforming items, resulting in optimized inventory
distribution and increased product turnover.
• Collaborated with senior leadership on market analysis and location scouting to support strategic store expansion
across the region.
• Partnered with recruitment teams to align staffing needs with business goals and maintain high performance
levels across locations.
Company industry:
Perfume & Cosmetics
Job role:
Sales

AREA SALES MANAGER

June 2020 - November 2023

Deraah PERFUMES & COSMETICS

Altaif, Saudi Arabia

June 2020 - November 2023

• Oversaw sales operations and performance management for 56 retail stores, leading a team of 149 staff across
sales, merchandising, and customer service functions.
• Consistently exceeded monthly and quarterly sales targets by implementing data-driven strategies and performance
coaching.
• Conducted in-depth analysis of key performance indicators (KPIs) including invoice value, item count per transaction,
average selling price, and pricing effectiveness to optimize profitability.
• Utilized sales data and trend analysis to optimize product assortment, improve inventory turnover, and increase
bestseller visibility.
• Collaborated with senior leadership on market research, competitor analysis, and site selection to drive regional
expansion and store network growth.
• Partnered with HR and recruitment teams to ensure optimal staffing, onboarding, and performance alignment across
all branches.
Company industry:
Perfume & Cosmetics
Job role:
Management

Sales Manager

July 2017 - May 2020

Extra (United Electronics Co.)

Khamis Mushait, Saudi Arabia

July 2017 - May 2020

Managed sales performance across multiple departments to ensure daily sales targets were met. Monitored key metrics such as closing ratios, basket size, and service attach rates, ensuring continuous performance improvement.

Coordinated with the marketing team to implement promotional offers and ensure visibility in-store. Addressed customer complaints promptly, ensuring effective resolutions to maintain customer satisfaction.

Supervised merchandise management to ensure products were properly displayed and stock levels were optimized. Conducted weekly stock analysis to monitor fast-moving products and request restocking when necessary.

Ensured proper merchandising of products on the sales floor and maintained optimal stock levels.
Company industry:
Retail & Wholesale
Job role:
Sales

SALES MANAGER

July 2017 - May 2020

EXTRA (UNITED ELECTRONICS CO.)

Abha, Saudi Arabia

July 2017 - May 2020

• Directed multi-department retail sales operations, consistently exceeding daily revenue and sales targets across
electronics, appliances, and accessories.
• Analyzed key performance indicators (KPIs) including conversion rates, basket size, and service attachment rates to
optimize sales performance.
• Developed and coached sales teams to improve customer service quality and maximize upselling opportunities.
• Managed in-store promotions and marketing campaigns in coordination with the marketing team to boost product
visibility and engagement.
• Monitored inventory turnover and ensured optimal stock levels of high-demand SKUs to enhance product availability
and reduce stockouts.
• Handled escalated customer complaints and implemented service recovery strategies to maintain high customer
satisfaction.
Company industry:
Retail & Wholesale
Job role:
Sales

OPERATIONS MANAGER

May 2014 - June 2017

EXTRA (UNITED ELECTRONICS CO.)

Abha, Saudi Arabia

May 2014 - June 2017

• Led inventory control initiatives, including cycle counts, audits, and stock reconciliations, ensuring over 98%
inventory accuracy and minimizing shrinkage across all stores.
• Managed logistics operations including return-to-vendor (RTV) processes, inter-branch transfers, and last-mile
deliveries, improving supply chain efficiency.
• Oversaw preparation and execution of annual and periodic physical inventory reviews in coordination with finance
and compliance teams.
• Analyzed weekly operational KPIs and dashboards to identify inefficiencies, implement corrective actions, and drive
continuous improvement.
• Coordinated closely with sales and marketing departments to support promotional campaigns, ensuring optimal
inventory availability and execution at the store level.
• Supervised planogram execution, shelf arrangement, pricing compliance, and repackaging to maintain a high
standard of in-store presentation.
Company industry:
Retail & Wholesale
Job role:
Sales

SALES SUPERVISOR

June 2010 - April 2014

EXTRA (UNITED ELECTRONICS CO.)

Mecca, Saudi Arabia

June 2010 - April 2014

• Supervised daily store operations, including monitoring staff performance, ensuring sales targets were met, and
maintaining high standards of customer service.
• Organized staff schedules to ensure full coverage of store hours and peak sales periods.
• Oversaw inventory management activities, including stock tracking, product availability, and merchandise
presentation.
• Handled customer inquiries, complaints, and escalations to maintain high levels of customer satisfaction and
loyalty.
• Prepared weekly performance reports to track sales, service quality, and operational effectiveness.
Achievements:
• Consistently ensured daily sales targets were met through effective team leadership and operational
management.
• Strengthened customer satisfaction by promptly resolving service issues and maintaining a customer-centric
environment.
Company industry:
Retail & Wholesale
Job role:
Sales

Sales Supervisor

January 2010 - January 2014

Extra

Mecca, Saudi Arabia

January 2010 - January 2014

Led store operations, met daily targets, enhanced service quality. Improved sales via promotion campaigns and inventory control. Delivered high-quality service and technical support.
Company industry:
Retail & Wholesale

SALES SUPERVISOR

August 2007 - December 2009

NOKIA I2

Cairo, Egypt

August 2007 - December 2009

• Managed daily team performance, ensuring sales targets and service standards were consistently achieved.
• Supervised stock levels, conducted regular inventory audits, and ensured product availability to support sales
goals.
• Coordinated with marketing teams to implement sales promotions and enhance product visibility in key retail
locations.
• Monitored and analyzed key sales metrics to optimize team productivity and operational efficiency.
• Assisted customers with product selection and managed complaint resolution to maintain high satisfaction rates.
Achievements:
• Improved sales performance through strategic promotion management and data-driven decision-making.
• Strengthened product visibility and increased customer engagement through effective merchandising and
campaign execution.
Company industry:
Telecommunications
Job role:
Sales

Sales Supervisor

January 2007 - January 2009

Nokia i2,

Cairo, Egypt

January 2007 - January 2009

Company industry:
Telecommunications

Customer Service Representative Sales

June 2005 - July 2007

Mobinil

Cairo, Egypt

June 2005 - July 2007

Provided exceptional customer service by resolving inquiries and complaints. Activated chipsets and handled product-related issues efficiently.

Assisted customers in troubleshooting and resolving technical problems.

Maintained customer satisfaction by ensuring all issues were addressed in a timely manner. Recorded customer interactions and provided feedback to management.

Assisted in the activation of new services and products for customers.

Ensured that customers had all the necessary information to fully utilize the company’s services.
Company industry:
Telecommunications
Job role:
Customer Service and Call Center

CUSTOMER SERVICE REPRESENTATIVE

June 2005 - July 2007

MOBINIL

Cairo, Egypt

June 2005 - July 2007

• Delivered prompt and high-quality service by addressing customer inquiries, resolving complaints, and
troubleshooting technical or product-related issues.
• Assisted customers with the activation of new services and chipsets, ensuring smooth onboarding and
satisfaction.
• Provided guidance on product features and service usage, helping customers make informed decisions.
• Documented customer interactions and shared feedback with management to support service enhancements.
• Maintained up-to-date knowledge of product offerings, promotions, and service procedures to ensure accurate
information delivery.
Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Customer Service Rep

January 2005 - January 2007

Mobinil

Cairo, Egypt

January 2005 - January 2007

Company industry:
Telecommunications

Customer Service Rep

January 2005 - January 2007

Mobinil

Cairo, Egypt

January 2005 - January 2007

Company industry:
Telecommunications

Education

University of California San Marcos

February 2024

February 2024

Master's degree, Master of Business Administration

United States

GPA (point): 4 out of 5

GPA (point): 4 out of 5

Master of Business Administration
View attachment

University of California.

February 2024

February 2024

Master's degree, Master of Business Administration

United States

GPA (point): 17 out of 20

GPA (point): 17 out of 20

Master of Business Administration
View attachment

University of California.

February 2024

February 2024

Master's degree, Master of Business Administration

United States

GPA (point): 18 out of 20

GPA (point): 18 out of 20

University of California

February 2024

February 2024

Master's degree, Master of Business Administration

United States

University of California

February 2024

February 2024

Master's degree, Master of Business Administration

United States

National Institute for Advanced Technological Studies

August 2008

August 2008

Bachelor's degree, Networks Department

Egypt

National Institute for Advanced Technological Studies

August 2008

August 2008

Bachelor's degree, Advanced Technology Studies Networks Department

Egypt

Cairo University

July 2008

July 2008

Bachelor's degree, Business Administration And Information Technology

Egypt

GPA (rating): Good

GPA (rating): Good

Business Administration And Information Technology
View attachment

National Institute for Advanced Technological Studies

July 2008

July 2008

Bachelor's degree, Computer Networks Department

Egypt

National Institute for Advanced Technological Studies

January 2008

January 2008

Bachelor's degree, Computer Networks Department

Egypt

GPA (rating): Good

GPA (rating): Good

Skills

Inventory Control
Expert
Inventory Control
Expert
Biocatalysis
Expert
Biocatalysis
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Sales Tools Development
Expert
Sales Tools Development
Expert
Customer Service
Expert
Customer Service
Expert
RETAIL SALES
Intermediate
RETAIL SALES
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
RETAIL OPERATIONS
Intermediate
RETAIL OPERATIONS
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
INVENTORY MANAGEMENT
Intermediate
INVENTORY MANAGEMENT
Intermediate
STREAMLINING
Intermediate
STREAMLINING
Intermediate
Sales Management
Expert
Sales Management
Expert
Marketing
Expert
Marketing
Expert
Management
Expert
Management
Expert
Team Management
Expert
Team Management
Expert
ELECTRONICS
Expert
ELECTRONICS
Expert
CLOSING (SALES)
Expert
CLOSING (SALES)
Expert
INDICATORS
Expert
INDICATORS
Expert
MANUFACTURING EXECUTION SYSTEM (MES)
Expert
MANUFACTURING EXECUTION SYSTEM (MES)
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
SALES PROCESS
Expert
SALES PROCESS
Expert
BOOKING (RESOURCE PLANNING SOFTWARE)
Expert
BOOKING (RESOURCE PLANNING SOFTWARE)
Expert
PURCHASING
Expert
PURCHASING
Expert
Business Development
Expert
Business Development
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Operation
Expert
Operation
Expert
Administration
Expert
Administration
Expert
Project Management
Expert
Project Management
Expert
Inventory Control
Expert
Inventory Control
Expert
Biocatalysis
Expert
Biocatalysis
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Sales Tools Development
Expert
Sales Tools Development
Expert
Customer Service
Expert
Customer Service
Expert

Social profiles

Languages

English

Expert

Arabic

Expert

Training and Certifications

Certifications
Master of Business Administration
Mar 2024
Show credentials

Hobbies and interests

لعب الشطرنج و تنس طاولة