أمل عثمان

Executive responsibility for the performance of the UAE Corporate Practice including the setting and achievement of agreed financial goals; the leadership, management and mentoring of team members; the provision of high quality and innovative client services to maintain and build excellent client relationships; and the overall strategic development of the business.

Strategic advisory;
- Provide senior client counsel on integrated Corporate and public affair strategies and ensure programs deliver ROI.
- Actively cultivate and nurture client relationships to build trust, long-term partnership and client satisfaction.
- Development and implementation of internal and external communication strategy while providing independent counsel on stakeholder engagement, digital and social media plans and content strategies.
- Acting as a leader in storytelling and proposing innovative multi-channel content strategies that profile businesses and generate new revenue streams.
- Pitching and delivering innovative ideas to develop creative solutions that boost brand reputation.
- Identifying and securing partnerships that support business objectives.
Content development;
- Creating content for a variety of platforms and media to support internal and external communication function, increasing share of voice and driving visibility.
- Ensuring financial communications meet regulatory guidelines.
- Drafting content including editorial, byline articles, speeches, social media and blog posts and Q&As.
- Writing technical content for trade publications and adapting existing content for wider audience consumption.
Crisis Management;
- Proactive crisis planning and communication, including scenario mapping and spokesperson training.
- Creating and implementing response protocol.
- Managing complex, unexpected communications challenges as a trusted advisor to senior leaders and other stakeholders.
Press office;
- Managing media at international events, most recently World Economic Forum.
- Fostering media relations with Tier 1 media including dailies, radio and broadcast, namely CNN, Dubai Eye, Dubai TV and CNBC Arabia.
- Building relationships with local and regional media in sectors including Finance, Business, Technology, Real Estate and Hospitality.
Leadership profiling;
- Media and crisis training.
- Speech writing and message development.
- Proactive spokesperson placement through readiness to assist media with enquiries, providing quotes and contributing to editorial calendars.
- Reactive news jacking and securing profiling opportunities for senior leaders and experts.
- Securing opportunities for interviews and editorial contribution with publications including Arabian Business, Banker ME, Forbes Middle East and Consultant ME.

Primary contact for clients driving agency delivery of communication and PR function
across a diverse portfolio including Capital Health, Pinsent Masons, CBRE, DIFC Courts,
Chartered Institute for Securities & Investment, Gemalto Thales, Akamai, Coca-Cola,
Ahmed Seddiqi & Sons, Hilton Corporate and Taqeef. International clients include Invest
Hong Kong, African Legal Network Alliance, OMRAN and Savills.
Strategic advisory;
- Development and implementation of internal and external communication
strategy while providing independent counsel on stakeholder engagement, digital
and social media plans and content strategies.
- Acting as a leader in storytelling and proposing innovative multi-channel content
strategies that profile businesses and generate new revenue streams.
- Pitching and delivering innovative ideas to develop creative solutions that boost
brand reputation.
- Identifying and securing partnerships that support business objectives.
Content crafting;
- Creating content for a variety of platforms and media to support internal and
external communication function, increasing share of voice and driving visibility.
- Drafting content including editorial, byline articles, speeches, social media and
blog posts and Q&As.
- Writing highly technical content for trade publications and adapting existing
content for wider audience consumption.
Crisis Management;
- Proactive crisis planning and communication, including scenario mapping and
spokesperson training.
- Creating and implementing response protocol.
- Managing complex, unexpected communications challenges as a trusted advisor to
senior leaders and other stakeholders.
Press office;
- Fostering media relations with Tier 1 media including dailies, radio and broadcast,
namely CNN, Dubai Eye, Dubai TV and CNBC Arabia.
- Securing opportunities for interviews and editorial contribution with publications
including Arabian Business, Banker ME, Forbes Middle East and Consultant ME.
- Fostering and maintaining relationships with local and regional media in sectors
including Finance, Technology, Real Estate and Hospitality.
- Proactive spokesperson placement through readiness to assist media with
enquiries, providing quotes and contributing to editorial calendars.
- Reactive newsjacking and securing profiling opportunities for senior leaders and
experts.
- Organising media round tables and press functions including FAM trips.
- Coverage monitoring and reporting.

As director of the PR department, duties include engaging traditional and new media, harnessing influencer outreach and creating out of the box ideas to drive engagement.

Working with team to develop compelling multi-channel PR solutions that deliver maximum campaign ROI

Managing the implementation of all new multi channel marketing campaigns for clients including Qatar Rail, Qatar Airways and Al Jazeera

Successfully operating against a challenging economic backdrop by delivering cost effective “slim” campaign models

Developing innovative PR campaigns both online and offline to promote client events, new products and drive client engagement with their target market

Supporting clients through ongoing contact to ensure exceeding their strategic communications and PR goals

Key responsibilities include client counsel and advisory, strategy planning, stakeholder engagement, crisis management and team supervision and direction

Leading the agency’s PR scope of work with Qatar Rail and QREC as sole PR function, key deliverables include;

Internal Communications; managing internal communications, providing content for intranet, monthly writing and publication of internal
newsletter; production of all internal communication notices

Press Relations; managing press office relations both regionally and internationally, writing press releases and coverage reporting

Corporate Collateral; drafting technical content for website, annual report and collaterals which include corporate brochures and corporate presentations

Social Media Management; content provision and monitoring of channels, social media reporting, implementing social media protocol and staff training

CSR; implementation and management of CSR programme, seeking and sourcing CSR opportunities and overseeing delivery

Crisis Communications; training of senior spokespeople and management producing crisis handbook and response scenarios

Drafted speeches, talking points and key message documents for Qatar Rail senior leaders as well as Minister of Transport and Communications

Joining the brand at inception I was responsible for all aspects of marketing and platform management including social media management, advertising, influencer outreach, platform management and logistics.

Developing and implementing customised marketing plans, managing the entire product line life cycle from strategic planning to tactical implementation

Ensuring all advertising and promotional campaigns are in line with local norms and expectations

Creating and publishing relevant, original, high-quality content on website and social media platforms

Generating traffic to the different social media platforms and encouraging online interaction and engagement

Implementing a content editorial calendar to manage content and plan specific, timely marketing campaigns to drive growth though innovative strategies

Liaising with suppliers and service providers as well as government entities to ensure smooth business operation

Extensive market research of target market including customer profile, online activity and purchasing tends for effective planning and placement of marketing and advertising

Duties included engaging traditional and new media, harnessing influencer outreach and
creating out of the box ideas to drive engagement.
- Working with team to develop compelling multi-channel PR solutions that deliver
maximum campaign ROI.
- Successfully operating against a challenging economic backdrop by delivering cost
effective ‘slim’ campaign models.
- Key responsibilities include client counsel and advisory, strategy planning,
stakeholder engagement, crisis management and team supervision and direction.
- Leading the agency’s PR scope of work across a diverse client portfolio including
regulatory, transport and sporting entities. Key deliverables include;
• Managing internal communications, providing content for intranet, writing
and publication of internal newsletter and drafting all internal
communication material.
• Managing press office relations both regionally and internationally, media
outreach and coverage reporting.
• Producing corporate collateral including drafting technical content for
website, annual report and corporate brochures.
• Implementation and management of CSR program.

Management of marketing materials including product pamphlets, mail shots, maintenance of CRM and client liaison

Assisting in production of marketing material by e
nsuring it is compliant with regulations, sourcing design and production agencies and distributing completed material to relevant recipients

Organizing press interviews, media coverage and monitoring media for coverage of bank’s activities

Establishing the Bank’s presence in social media

Maintaining a record of press coverage and media presence as well as updating website and internal newsletter

Preparation of papers for Board, AGM, and Executive Committee meetings including distribution of papers, organization of venue, catering and logistics

Provided high level support to the CEO of the bank and assisted the corporate communications department with their projects.

Managed personal affairs of the CEO including personal finances, medical claims, charity work, travel and taxes

Managed correspondence including emails, letters, agendas and communications both internal and external with government agencies and investors

Prepared papers for Board, AGM, and Executive Committee meetings including distribution of papers, organisation of venue, catering and logistics

Provided verbal translation of relevant news on a daily basis from Arabic newspapers and magazines

Assisted the press department in drafting press releases, newsletters and external communications

Managed and produced the monthly newsletter including content and design

Established the Bank’s presence in social media

Maintained a record of press coverage and media presence

Managed marketing materials including product pamphlets, mail shots, maintenance of CRM and client liaison

Assisted in production of marketing material by ensuring it is compliant with regulations, sourcing design and production agencies and distributing completed material to relevant recipients.

Assisted in production of marketing material by ensuring it is compliant with regulations, sourcing design and production agencies and distributing completed material to relevant recipients.

Provided general PA duties supporting 2 Partners

Extensive diary management and scheduling

Managed international travel arrangements including visa applications, ticketing, transfers and accommodation

Global meeting and conference call co-ordination.

Provided HR administrative assistance including agency liaison, talent search, interview co-ordination and referencing

Management of expenses, invoices and time sheets

Management of CRM

Organised team leisure events including recreational days out and team building excursions

Managed weekly and monthly team meetings including minute taking and distribution of papers

Produced high quality PowerPoint presentations for client meetings and pitches

General office management including stationary and equipment maintenance

Appointed fire warden for designated are