Osman Elberier

• Established and managed a centralized marketing department for the group and integrated CSR initiatives making partnerships with international (UNDP, Care) and local (Sadagaat) organizations.
• Established Alanfals loyalty programme (customers points reward programme), and B2B sales service.
• Established a textile department, securing franchises rights for internationally renowned brands (Defacto and KIABI).
• Designed and implemented a new Way-finding system across branches, enhancing customer experience.
• Spearheaded the transformation of the ERP system, leading the implementation of SAP Business One.
• Established Alanfals fruits and vegetables distribution center. Key Achievement:
• Instrumental in diversifying Al Anfal Groups offerings and optimizing operational efficiency through strategic initiatives, increasing the groups market share by 17% in only one year.
• By establishing the textile department, Alanfal group became the first retail chain to venture into the textile market in Sudan.

• Developed and executed strategic sales plans to achieve company objectives in the industrial lubricants market.
• Identified and targeted potential clients in various industries, building strong relationships to drive sales growth.
• Managed a portfolio of key accounts, providing customer service and technical support to ensure client satisfaction.
• Monitored sales performance, generating reports and providing insights to senior management for decision-making.
• Conducted market research and competitive analysis to identify opportunities for product development and market expansion. Key Achievement:
• Successfully established and developed the Industrial Lubricants department, leading to a 10% increase in market share.

• Acquired new customers, Identified and capitalized on new market opportunities through targeted market research and customer engagement.
• Provided technical support to clients, recommending tailored solutions to meet their needs.
• Managed customer relationships, negotiated contracts, and partially managed the delivery fleet to ensure on-time delivery of lubricants. Key Achievement:
• Conducted market research leading to the expansion of product lines, driving revenue growth and market share 8% through 2018.