General Manager
Sabah Group Georgia
Total years of experience :20 years, 1 Months
Develop strategic plans; Increase effectiveness; Manage HR & sales; Maintain quality service; Build in/out image; Accomplish financial goals; Manage countrywide development of the business. Operating the MOTHERCARE UK franchise in Georgia.
Lecturing: Imagemaking; Strategic Brand Management; Event Management; PR Cases
Evaluating and developing our marketing strategy and marketing plan. Planning, directing, and coordinating marketing efforts. Communicating the marketing plan. Conducting researches. Developing promotions with advertising managers. Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections. Developing and managing advertising campaigns. Building brand awareness and positioning. Supporting sales and lead generation efforts. Coordinating marketing projects from start to finish. Organizing company conferences, trade shows, and major events. Overseeing social media marketing strategy and content marketing. Developing and coordinating outreach and public relations strategies.
Lecturer for International Marketing; Reputation Management at Polish University outlet in Georgia
I coordinated the media outreach of the project dedicated to the detection and elimination of Lead usage in food, especially spices, in Georgia.
This was remote work for a particular project.
Strategic planning and implementation. Set specific marketing goals. Design and implement marketing strategies. Develop campaigns to increase traffic. Formulate marketing metrics. Forecast market trends. Research market. Generate ideas to promote brands and products. Address advertising needs. Use customer feedback to ensure client satisfaction. Create CRM Policy documents. Formulate Call Centre strategy and operational chart. CSR and Public Relations. Media management. Internal TV Studio launch & operations.
Set specific marketing goals. Design and implement marketing strategies aligned with business targets. Develop traditional media and digital campaign strategies. Forecast market trends. Research the market to identify new opportunities. Media relations and management. Generate ideas to promote the brand and its products. Address advertising needs. Ensure brand consistency through all marketing channels. Develop a “big idea”. Plan and manage: naming, labeling, and archetyping processes.
LIVE Broadcasting. Planning and observing press. Hosting the entire show. Planning the full schedule of the show. Ensuring contextual and visual materials are relevant to brand image and targets.
I have been Producing the entire show. Additional to the anchor position.
Invitation of Jordan Belfort (The Wolf of Wall Street) to Tbilisi Masterclass.
Invitation of Brian Tracy to Tbilisi Masterclass.
Conduct mark research; Point strategic goals; Build in/out image; Manage media relations; Operate outreach; Test/monitor results; Draft 5 year strategic marketing plan.
Trainings and lessons for various universities and training centers in: Marketing Principles, Marketing Management, Fashion Marketing, Brand Management, Sales.
Conduct research; Draft tactical programs; Build in/out image; Manage media relations; Operate outreach; Test/monitor results; Represent Geneva Based organization in Georgia.
Develop strategic plans; Increase effectiveness; Manage HR & sales; Maintain quality service; Build in/out image; Accomplish financial goals; Manage countrywide development of the business. Developing the GUESS USA and MOTHERCARE UK franchises in Georgia.
Plan ATL BTL & OOH; Point strategic goals; Build in/out image' Manage media relations; Operate outreach; Test/monitor results. Drafting and operating GEORGIAN FASHION WEEK marketing campaigns.
Evaluate news leads; Gather sources; Create web platform; Organize materials; Build public campaign; Contribute EI Assessment for SJRR Project by Millennium Challenge Fund and Georgian Government.
Drafting and operating the Awareness Campaign for the project managed by UNDP; Plan and organize local and international marketing events; organize a special event at EU Parliament Brussels.
Executive Program at Harvard University.
Joint educational project by Tbilisi School of Political Studies and European Union Councils for international groups.
International Certified Training.
Georgian Tax Code & Taxation System; International Financial Standards and Relevancy of Georgian Accounting System. Accounting for Managers.
Brand & Branding
PR & Marketing communications for governmental structures
Mental disability and its integration to society via media.
Energy system mapping and management in USA. Global energy challenges.
All office programs; Windows; Mac.
Doctorate program. Management. Organizational Behavior. Interests in CSR; Motivation.
