Assistant trade marketing manager trainee
Varun Beverages Morocco (PEPSI)
Total years of experience :0 years, 9 Months
- Brand activation in the modern trade : GMS segmentation, study of consumer behavior in response to sales promotions in GMS, development of advertising and promotion planning
- Trade coordination : KA and GMS tracking sales, analysis of data provided by Marjane RIS portal, consolidation of field data
Internship - Quantitative research assistant :
- Data analysis and report writing for the account of Philip Morris International (PMI) about the consumption of cigarettes in Senegal
- Questionnaires drafting
- Backchecking
- Customer satisfaction survey (B2B)
o Drafting and administration of the questionnaire
o Data entry and analysis
o Report writing and the presentation of final results
A master degree in marketing from ISCAE, the first Business School in Morocco.