Art Director
Fortune Promoseven
Total years of experience :20 years, 6 Months
Study clients briefs; From draft to final artwork, create advertising concepts. Sketch, illustrate, Photoshop, direct & supervise designers from initial conceptualizing to the final presentation to clients.
Monitor the creative performance of my team and motivate them to ensure quality and harmony in the job process and punctuality in meeting our deadlines.
Create new innovative design ideas & Create and implement web concepts and designs.
Lead brainstorming sessions for advertising campaigns & design.
In charge of online & social media campaigns from concept to supervising execution.
From studying clients briefs to brainstorming to sketching and execution until final artwork, my job is to create creative concepts ideas and themes that best match our clients briefs, press ads, branding, corporate identity, logo design or simply any corporate collateral that might be required.
- Reporting directly to creative director
- Create creative ideas and media communication mediums to deliver artworks at their best serving
- Brainstorm to come up with innovative strategies and methods to deliver the creative idea to what best suits the clients brief
- Presented the agency at the Ministry of Environment Qatar for COP18/CMP8, in charge of branding and brand implementation of the corporate identity of COP18/CMP8 - 2012
- United Nations - COP18 certificate of appreciation
- Create brand identities, corporate collateral and business sets
- Study clients’ design briefs.
- From draft to final artwork, create advertising concepts. (sketch, illustrate, Photoshop, finalize)
- Create new innovative design ideas to be part of the branding or Corporate feel.
- Create and implement web concepts and designs.
- Supervise and direct photography sessions.
- Illustrate design artworks to be part of any design project.
- Create Storyboards and concepts for animations / TVC.
- Create mockups & Scales of projects.
- Design, produce artworks and coordinate in the creation of multifaceted communication materials in print, and other mediums for a variety of instructional, promotional, development, and recruitment projects.
- Work with Account managers & team members to provide professional recommendations for concept, design, art direction, production and monitor quality control.
- Use different software and techniques to develop a variety of graphic design activities.
- Supervise print and pre-press service specifications, approvals and quality control.
- Contribute to the editorial development of projects.
- Attend clients meeting if necessary to present, or to help take a certain brief.
- Working as a part of a creative team.
- Liaising with Client Servicing units to promote, manage and
market new products through advertising and promotional
campaigns development of advertising material including ATL,
BTL, display and event items.
- Manage technical and creative aspects of every assignment.
- Attended photography sessions.
- Develop Flash design & animations.
- Supervise, train, and direct the work of student assistants and junior coworkers.
- Supervise a team of nine designers from initial conceptualization until final presentation to clients.
- Monitor the creative performance of my team and motivate them to ensure quality and harmony in the job process and punctuality in meeting our deadlines.
- Spearhead in-agency and client brainstorming sessions in order to provide and maintain a deep commitment to improving the competitive creative product at every level of the process.
- Study clients design & creative briefs.
- Creating new innovative design ideas.
- Creating and implementing web concepts and designs.
- Supervise and directed photography sessions.
- Illustrate design artworks to be part of any design project.
- Create Storyboards and concepts for animations.
Working as a part of a creative team.
- Liaising with Client Servicing units to promote, manage and market new products through advertising and promotional campaigns development of advertising material including ATL, BTL, display and event items.
- Manage technical and creative aspects of every assignment.
- Attended photography sessions.
- Flash design and development.
- Supervises, trains, and directs the work of student assistants.
- Conceive ideas, concepts, and campaigns; designing, producing, working with art directors and coordinating in the creation of multifaceted communication materials in print, and other mediums for a variety of instructional, promotional, development, and recruitment projects.
- Work with Account managers and team members to provide professional recommendations for concept, design, art direction, production and monitor quality control.
- Use different software and techniques to develop a variety of graphic design activities.
- Supervise print and pre-press service specifications, approvals and quality control.
- Contributing to the editorial development of projects.
I learnt how to develop websites at the Expertise Technical Center, when i was finished, i was asked to design and develop their website, it is now online still.
as soon as i was done with my courses i was making animations, animated and interactive websites and interactive CDs.
my first event management and PR experience was a total success, it was the launch of "Maria Galland" new line of cosmetics in Lebanon, the event gathered 300 women, designers and makeup artists.
rank second on forty two students. with the average of 86%