Digital Strategy Consultant / Portfolio Scrum Master
Astro Labs | Riyad Bank
Total years of experience :14 years, 10 Months
• Based as a consultant in the Digital Innovation department at Riyad Bank HQ.
• Driving the implementation of an enterprise-level agile solution delivery framework and concurrently launching MVPs as part of the innovation roadmap at the bank.
• Currently developing 10+ products, including a pre-paid card for travelers, smart saving/lending account, AI video calling solution for customers with hearing/speech disability, car-pooling, and GenZ solutions.
• Led a 16-member branchless banking team for HBL Konnect; overseeing product & strategy managers, business analysts & scrum masters. Launched and managed multiple digital & OTC products catering to a retail network of 50, 000+ shops (wallet, debit & credit cards, cash management, API & conversational banking, payment gateway, QR, remittance, B2B, G2P, saving, lending, BNPL, agri, islamic, insurance & mPOS). This initiative drove a $3.5 billion annual throughput and $25 million top-line revenue.
• Introduced a digital lifestyle wallet, attracting 3 million users in 6 months, propelling an 80% surge in active users and 45% revenue growth from digital channels.
• Pioneered the integration of a data lake with Konnect core banking system leveraging ML and AI, resulting in a 30% boost in data accuracy and a 35% enhancement in reporting capabilities.
• Executed consumer promotion campaigns utilizing SAP Hybris, targeting a consumer base of 30M+, achieving 14% new user acquisition and an 8% increase in active users.
• Engineered and launched biometric/OCR for app registration incorporating AI & ML technologies, leading to a 20% increase in customer acquisition and a 50% reduction in registration time.
• Managed 50+ in-house developers, QA, and UI/UX designers, resulting in a 40% increase in employee
engagement and a 20% reduction in staff turnover.
• Conceived and supervised a diverse cross-category marketplace spanning travel, electronics, fashion, food, health and agriculture, driving over 5, 000 monthly orders, incorporated IoT and AR/VR technologies for enhanced user experience.
• Promoted in Jan21, joined as Head Digital Payments & B2B Alliances (VP/Senior Manager)
• Spearheaded sales and marketing for 3 business units, securing $2M+ in revenue and tripling web traffic.
• Collaborated as a product manager on scrum team to innovate mobile apps and e-commerce connectors using AI/ML, expanding Microsoft Dynamics 365 and NetSuite offerings for increased sales impact.
• Championed e-commerce platform and mobile app development, using IoT for enhanced functionality, boosting online sales by 30% and app downloads by 15%.
• Executed marketing campaigns for global Fortune 500 clients across US, UK, Europe, GCC, and Australia, propelling a 35% surge in lead generation and a 20% rise in conversion rates.
• Devised brand-enhancing marketing strategy, integrating AI for personalized interactions, achieving 50% surge in brand recognition and enhancing customer satisfaction by 10%.
• Headed a team of 18 brand management and digital marketing experts, driving strategies for the US & GCC markets.
• Oversaw a $200, 000+/month SEM budget, fueling customer acquisition and revenue surges.
• Pioneered B2B & B2C ventures, contributing to monthly online sales surpassing $2 Million.
• Collaborated with cross-functional teams (engineering, IT, sales, and UI/UX) to launch new products, achieving a 10% product adoption uptick and 20% revenue boost.
• Analyzed KPIs, including customer acquisition cost and ROI, leading to a 15% marketing spending reduction while sustaining or enhancing revenue.
• Joined as Assistant Brand Manager, promoted on yearly basis.
• Instrumental in achieving the stores sales targets for all four quarters of 2011, resulting in a 5% annual sales revenue surge.
• Orchestrated the stores digital marketing, propelling online sales by 20% and website traffic by 15%.
• Conducted regular stock audits and financial reconciliations, maintaining precise inventory levels and leading to a 10% drop in inventory shrinkage.
• Managed 75 residential properties, encompassing 1, 200 units, ensuring top-tier maintenance and compliance with health and safety regulations.
• Implemented a refined financial control system, yielding a 30% decrease in accounting errors and a 20% surge in financial process efficiency.
• Devised impactful growth strategies that amplified lead generation by 25% and lease signings by 20%.