Owais Jaffar, Head of SEO and Social Media

Owais Jaffar

Head of SEO and Social Media

Knowledge Path

Lieu
Pakistan - Karachi
Éducation
Etudes secondaires ou équivalent, GED
Expérience
19 years, 5 Mois

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Expériences professionnelles

Total des années d'expérience :19 years, 5 Mois

Head of SEO and Social Media à Knowledge Path
  • Pakistan - Karachi
  • Je travaille ici depuis décembre 2016

- Implementing strategic action plans to accelerate the achievement of long and short-term SEO objectives, principally related to new customer acquisition and profitability

- Utilizing a strategic thought process that incorporates demand and site metrics to determine appropriate keyword targets

- Tracking, refining and analyzing metrics, including referrals, link popularity, rankings, traffic and conversion using tools such as Google Analytics, SEOMoz, SEMRush, AuthorityLabs, SEO Clarity, BrightEdge and Majestic

- Monitor Industry activities, trends (both competitive and best in class) to develop benchmarking analysis

- Develop and manage SEM and AdWords programs

- Provide SEO analysis and recommendations in coordination with technology and structure of websites and web pages

- Research and monitor the competitive landscape to optimize existing programs against key competitors and defend critical areas

- Develop and implement link building campaigns

- Implement and administer search engine programs (XML sitemaps and webmaster tools)

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

SEO, Social Media & Search Marketing Specialist à Infini Logic
  • Pakistan - Karachi
  • août 2006 à septembre 2015

Proficient in managing large PPC (Pay Per Click) Accounts.

Keyword Research and Competitor Analysis to keep ahead of the competition

Driving organic and non organic traffic.

Implemented KPI's and other metrics

Implemented ideas and split testing in order to gain an edge over the competition.

Developed the expertise to cater to both paid and non paid solutions.

Provided advice for SEO friendly white hat practices to legitimately gain rankings

Branding Corporations to further enhance their visibility in the local and world markets

Research on cutting edge Mobile Applications

Quality Control and Implementation of new ideas regarding the design and development of Mobile
Applications.

Collaborating with in house teams in order to deliver the final product within the dead line.

Sales Executive à Dubai Shoppong Festival - Aarong
  • Émirats Arabes Unis
  • mai 2004 à juillet 2004

Worked As a Sales Executive at the leading Retail Store - Aarong at the Dubai Global Village.

- Interacting with 100's of people from different culture and back grounds every day.
- Show casing all the products and setting up the stall
- Handling all the transactions and keeping record of inventory

Marketing Manager à Al Wadi Aluminium
  • Émirats Arabes Unis - Sharjah
  • juillet 2002 à septembre 2003

Selected targeted locations to promote the company's services.

Used online and off line advertisements mediums to reach the maximum number of targeted audience.

Managed a moderate size of staff to execute daily operations

Marketing Executive à World Satellite Radio
  • Émirats Arabes Unis
  • mars 2001 à juin 2002

In charge of selecting locations for product promotions and as well as setting up teams to execute the campaign.

Reporting to the chief of marketing with the progress on ground operations and statistics.

Éducation

Etudes secondaires ou équivalent, GED
  • à Peason VUE
  • décembre 2010

Completed my GED

Etudes secondaires ou équivalent, Studied till 8th Grade
  • à Arab Unity School
  • janvier 2001

Arab Unity School 1990 - 2001

Tests de Bayt.com

Internet Marketing Test
Score 92%

Specialties & Skills

Marketing
Digital Marketing
Team Management
BRANDING
MARKETING
SOLUTIONS
TESTING
Internet Marketing
Social Media Optimization
BUSINESS INTELLIGENCE
ENGINES
OPERATIONS
PROGRESS
STATISTICS
Digital Marketing

Langues

Urdu
Expert
Arabe
Débutant
Anglais
Expert

Formation et Diplômes

Google Adwords Certified Professional (Certificat)
Date de la formation:
February 2015
Valide jusqu'à:
February 2017

Loisirs

  • Reading, Socializing, All things Digital