Marketing Manager
Walaplus
Total des années d'expérience :10 years, 9 Mois
WalaPlus is a website and mobile app company with the core purpose of adding value to the employees of companies that we sign by bring 2-for-1 and discount offers to the market in Saudi Arabia and give new point program for the HR departments.
Responsibilities:
• Solely responsible for the portfolio of the app and website in Saudi Arabia.
• Developing and implementing regional marketing strategy, both online and offline.
• Analyzing consumer, sales and usage data to identify areas of growth and improvement, primarily using Salesforce and Microsoft Excel.
• SWOT analysis of the company.
• Managing the field marketing team both online and offline, bringing merchants to our platform and app in different categories, including restaurants, cafés, hotels, the service industry, education and car care, throughout all of Saudi Arabia.
• Setting financial forecasts of revenue and sales volumes each month
• Managing all regional marketing campaigns.
• Managing all of the Quality Team to check the materials in merchant branches.
• Managing all of the Customer Service team, overseeing calls, emails and online chat.
• Monitoring and managing customer retention
• Working closely with the sales team to improve product development and sales figures.
• Managing all designers responsible for the app and website.
• Managing the content team that are responsible for the information and details of the offers.
My responsibilities include managing key accounts in F&B, Entertainment, Beauty, fitness and Daily Services with a view to maintaining awareness of the product.
•Manage product development/service mix with reference to merchant participation and customer service expectations.
•Maintain and develop relationships with existing and new merchants.
•Use our Global CRM system (Salesforce) to update relevant merchant information.
•Respond to and follow up sales enquiries from merchants.
•Monitor and report on market and competitor activities and provide relevant reports and information to management.
•Attend and present at external customer meetings necessary to perform duties and aid business development.
•Attend training to develop relevant knowledge, techniques and skills.
•Handle merchant concerns, queries and complaints.
•Prepare a variety of status reports.
•Communicate new products and services, special developments, information or feedback to customer base.
*Marketing analyst for merchants.
•Direct sales to companies and groups.
•Retain new customers and merchants.
Main Responsibilities:
• Daily face-to-face sales meetings to increase loyal customers’ database within a designated geographical area (Zoning).
• Updating my MS Excel, reports to manage, analyze and develop successful business plans for selected customers for effectively maintain and grow their sales.
• Utilizing Time and Territory Management (TTM) strategies for zoning the territory perfectly according to the customer potential and his previous sales power.
• Creating daily schedule of meeting on “CRM 7” using sales productivity tools to ensure the market penetration via contacting multiple sales channels
• Demonstrate Hilti products and services lively and actively in front of my customers to apply technical consultative sales and to answer their objections.
• Understand the ability to analyze and identify which customers to target, what criteria to use to select customers, and create business plans to identify customer potential and where product gaps exist in a customer’s current purchasing habits.
• Working effectively and cooperatively with all Hilti departments in an enormous matrix organization (materials management, logistics, credit control, marketing, technical services and customer service).
• Specifying and identifying the roles, responsibilities and needs of every contact works in the followed projects for achieving a bright record on “High site”.
Handling the projects from the beginning until delivering all the required materials and receiving the last payment (collecting the B.O.Q. and the specs.- submitting quotation- delivering required samples-providing the submittals- invoicing-collection).Following up with the Project manager and procurement departments. Discussing the detailed sales reports (pipe line-sales forecasting) with the sales manager on weekly basis.
Major Achievements:
Within 3 months, reached for new prospects, establishing relationships with 15 contractors, following up with 27 projects simultaneously.
Dealing successfully with the consultants objections and answering their technical queries in order to get the final approval.
Made hundreds sales calls, presentations, and trade show appearances.
Product Categories:
1- Smart Home application (ABB).
2- Wiring Devices (Berker-Hager).
3- Low current systems (CCTV-Intercom-Sound Systems).