Chief Technology Officer
MRM Traders
Total years of experience :15 years, 1 Months
- Managed a diverse portfolio of Consumer electronic products and services comprising Samsung, Pioneer, Kenwood, Yamaha, JVC, Rockmars, Sencor, Navitel Navigation Mobile Application
- Headed the product life cycle and increased the car audio product portfolio by 50%
- Supervised the cartography and Geographical information systems department responsible for 200% increase in map coverage, addition of 3D models and upgradation of maps for new 3D application
- Developed, expended and managed the retail sales channel and merchandizing
- Successfully launched new products for aftermarket and OEM.
- Managed stakeholder relationship, conducted market research and collected customer feedback for improvement in product quality and new product development
- Started the OEM business with Pak Suzuki resulting in 300+ head units sales per month
- Development, testing and production of Android head units for Pak Suzuki (Swift, Vitara, Ciaz)
- Strategic planning, provide product information, conduct market analysis and training
- Responsible for designing, printing and production of marketing collateral including warranty cards, product boxes, master cartons and brochures.
- Branding, packaging and pricing for Sygic Navigation, Navitel Navigation, Rock Mars Car electronics
- Produced manuals and marketing collateral for Rock Mars, Samsung, Yamaha, JVC, Kenwood, Pioneer
- Conducted SMS Marketing for Yamaha launch events and Samsung Ramzan offers
- Designing and production of giveaways and branded goods for Samsung, Rockmars.
- Wrote manuals and Product specification documents for Rock Mars head units
- Ran the digital marketing and social media campaigns (Websites, Social Media pages, SMS marketing)
- Headed the IT Department and successfully deployed Email Server, Application server, hosting server, WAN, LAN, Domains, CCTV Cameras, MIS customization and integration
- Hosted and managed in-house mDaemon Email server which resulted in saving of 1.1 M PKR/annum.
- Improvement in MIS and website to form cohesiveness between all touch points
- Managed the HR department and introduced health insurance and maternity benefits for 200+ employees, resulting in saving of 1M PKR annually.
- Provided support for customer services and warranty regarding parts ordering and acquisition, collecting service department reports and feedback and using it to improve product development.
Looking after the telemetics business, including satellite navigation solutions and mobile applications. I am managing the over all product portfolio and conducting R&D for product updates, introduction of new features and marketing and promotional activities.
Brand Management,
Marketing the WSI Production Center brand online
Maintaining the official website
Sales and support activities
New package development
Managed the out door media campaign and BTL activities for Wall Street Exchange, Pakistan.
Masters in Marketing from IoBM, Karahi
Received scholarship in 3 semesters.