Omar Ahmed Yousry Hassan

- Managing all Packaging Development projects for Seasonal projects across the UK & Ireland.

- Steering Packaging NPD & EPD taking into account sustainability, productivity and process optimization.

- Handling quality issues and suggesting improvements, taking ownership for packaging.

- Leading all Packaging Development activities for Egypt & North Africa.

- Driving Packaging NPD & EPD projects considering cost optimization and packaging sustainability.

- Investigation/finding root cause for quality issues and implementing solutions/modifications.

- Update/Create/Publish all Packaging specifications & insuring suppliers/EMOs properly apply quality test methods.

- Responsible for all Packaging & Product Development activities.
- New innovative technical proposals and concepts driven by climate friendly trends, competition, suppliers and experience.
- Building roadmaps & leading implementation of all packaging sustainability projects (e.g. weight reduction, plastic PCR deployment & metallization replacement).
- New Product Launches from Marketing brief to deployment (including end to end packaging implementation with suppliers) considering timeline, cost, quality, environmental and cost saving ideas.
- Packaging material and Finished Goods Specification issuance and maintenance.
- Responsible for pre-detection of Packaging material challenges (quality, availability, etc.) and solving ongoing issues.
- Product Development of all projects for global brands (full product lifecycle management); New Launches, renovations, localizations, technical, sustainability and legal alerts.
- Part of the Factory's Management Committee.

- Technical definition and development of Packaging Materials and dealing with suppliers.
- Suggests &approves technical packaging design considering production, cost, schedule, quality & sustainability parameters.
- Controls the technical development of packaging and finished products in the specification, design, production &approval.
- Advises and influences Product Development & Marketing in technical product definition.
- Draws up technical tender documents (project plans, preliminary specifications, guidelines, etc.).
- Carries out risk analysis & Industrial feasibility for new launches based on product definition and the filling line.
- Defines & Optimizes packaging IN and OUT in compliance with Group environmental goals
- Identifies and proposes ways of improving existing products (functionality, cost, quality, productivity, etc.).

Analyzing Business cycles and implementing solutions on SAP with focus on Costing modules.

Planning Production for the Flavors and Fragrances factory. Responsible for the scheduling of production runs according to orders and managing stocks and employee work shifts.

Optimizing the length of plastic packaging for Dry Laundry Detergents and Considering the feasibility of an M&S program to simulate plastic bags manufacturing process.
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