Online Content Professional
Canon
Total years of experience :15 years, 5 Months
Responsible for Canon Eurasia’s online marketing strategy
Work closely with Central Team for digital strategies in Turkey
Responsible for digital marketing budget and allocate to the different online Campaigns
Coordinate SEO, SEM activities
Responsible for online media buying
Create online marketing plans and develop online Campaigns with different departments
Analyse campaigns and websites for better user journey
Spam Evaluation
Search Results
Image Evaluation
Geo Evaluation
Video
Commercial Queries
Performance Marketing on SEM.
Monitoring and optimizing Adwords Campaigns using Google Adwords, Google Analytics and Yandex Metrica.
Administration of EbruŞallıSpor.com, On-netb2b.com, Bosch-Market.com and Kurumlaraözel.com ( which has nearly 20 member companies such as Unilever, Pepsico, Efes Pilsen and Finansbank)
Monitoring website traffic and analyzing customer data
Planning online marketing strategies
Working with many multinational Companies such as Exxon Mobil, General Electric, Shell and British American Tobacco
Planning B2B marketing strategies
Management Company's websites such as turkishlaborlaw.com, datassist.com, www.iskanunu.com ( 100.000 visits monthly)
Analyzing Customer Satisfaction Surveys and planning road maps for future CRM projects
Planning conferences and trainings for HR professionals
Marketing Management Master Programme