Padmanabhan Hariharan, Asst. Sales Manager

Padmanabhan Hariharan

Asst. Sales Manager

Scientechnic - ISS Division

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing
Experience
33 years, 3 Months

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Work Experience

Total years of experience :33 years, 3 Months

Asst. Sales Manager at Scientechnic - ISS Division
  • United Arab Emirates - Dubai
  • My current job since May 2016

Team Management for Adh contracting team, Product Management for DUCAB and Channel management - MEP contractors, Traders, Switchgear manufacturers.. to deliver on targeted sales and profit objectives


May16 to Dec17
Sr. Sales Executive in Al Gurg Building Services - ISS division responsible for individual targets and channel management in Abu Dhabi and Al Ain.
Jan18 to Dec18
Sr. Sales Executive in Al Gurg Building Services - ISS division responsible for individual targets and channel management in Dubai.
Jan19 till date
Asst. Sales Manager in Scientechnic - ISS division responsible for individual targets and channel management in Dubai, and line manager for supervising contractor segment team in Abu Dhabi.

BTL Marketing Specialist at self employed
  • United Arab Emirates - Dubai
  • January 2009 to October 2015

We specialize in below the line marketing communication, with specific focus on retail display and communication requirements. We strategize, design, supervise fabrication and implement the various display solutions across various retail stores for global brands.

Marketing Head at Eurostar Group
  • United Arab Emirates - Dubai
  • July 2007 to December 2008

 Generate awareness using innovate communication, PR, conceptualize & execute strategies, plans
 Holistic marcom to establish “EUOSTAR” as a diversified regional conglomerate
 Demand generation and tactical support to enable achievement of sales targets of individual Business Group.
 Cost control and ensure effective, efficient marketing spend utilization in ATL and BTL activities.
 Conceptualize, plan & execute various promotional activities for consumer promotion and visual excellence.
 Relationship management with different businesses and vendors to deliver synchronized performances
 Strategize human resources development within the marketing department in line with requirements
 Innovate communication and PR, conceptualize & execute strategies and plans

Marketing Manager - Samsung Business at Eros Group
  • United Arab Emirates - Dubai
  • May 2003 to June 2007

 Demand generation and tactical support to enable achievement of sales target in Samsung Business Group.
 Cost control and ensure effective, efficient marketing spend utilization in ATL and BTL activities at UAE level
 Conceptualize, plan & execute various promotional activities for consumer promotion and visual excellence.
 Relationship management with principal Samsung Gulf Electronics to deliver synchronized performances
 Strategize human resources development within the marketing department in line with requirements
 Innovate communication and PR, conceptualize & execute strategies and plans

Marketing Manager at Bajaj Electricals
  • India - Mumbai
  • October 1999 to April 2003

Directed, planned and implemented overall marketing strategy at national level for Microwave Ovens, Air Coolers, OTG, Kettles and toaster business involving brand Management, positioning, tactical promotions based on specific regional needs. Lead, train and motivate the sales team at all the 22 branches in the country to achieve 100% of goal.
 Product Management : Product launch, inventory, global outsourcing
 Channel Management: Assist to achieving 100% performances through Area Managers in 22 branches.
 Vendor Management: Relationship building with existing partners and to develop new vendors

Regional Product Manager - MWO and Cookers at BPL
  • India
  • May 1998 to September 1999

 Channel management of sales & marketing strategy in Maharashtra - 30% of national.
 Planning annual budgets, monthly forecasting for dealer support, promotional, DM and retail activities.
 Identified synergies and established alliances with the likes of Act II popcorn, Tupperware, Borosil, etc.
 After sales product usage support - cookery classes, recipe books belonging to famous chefs.
 Successful launch of cooking ranges from Bompani, Italy

Branch Manager at Gujarat Fluorochemicals Limited
  • India - Mumbai
  • January 1996 to May 1998

 Heading business approx 35% of national, establishment of administration procedures for OEMs and dealer channel. Delivered on sales, collection, inventory, and collection targets of empty cylinders. Established new sales channel - ship chandlers with disposable cylinders +20% sale, increased margins. Initiated and implemented market research activities for company to secure new business line of multiplexes.

Area Manager - Western india Region at Solarson Industries
  • India - Mumbai
  • September 1994 to December 1995

Greenfield venture -- Established branch, commence operations in Mumbai for Maharashtra -> 40% to national. Overall branch management, business development, supervision of management system implementation. Strategic planning, prospect presentation, establishing product registrations with various government / semi government bodies. Established team to take care of routine day to day branch operation.

Marketing Executive - Lighting at Bajaj Electricals
  • India - Mumbai
  • July 1991 to August 1994

Reporting to Product Manager, luminaries and lighting business at national level, assisting in Tendering, budgeting, forecasting, competition analysis, vendor development.

Sales Engineer at Sterlite Industries
  • India - Mumbai
  • June 1988 to March 1989

Reporting to Product Manager, cables and copper grooved contact wire, and super enamelled copper wire business at national level. assisting in Tendering, budgeting, forecasting, competition analysis.

Education

Master's degree, Marketing
  • at Mumbai University
  • April 1991

Specialties & Skills

operations
BTL marketing solutions
Sales - Channel management
Team Leadership

Languages

English
Expert
Hindi
Expert
Tamil
Intermediate
Arabic
Beginner