Marketing Communication Manager
Danfoss
Total years of experience :19 years, 6 Months
• Spearheading the overall strategic marketing communications for Danfoss in Asia & Pacific Region (APA Region)
• Implemented the core & clear communication design strategy/guidelines within the APA Region
• Framing & implementing various high impact marketing communication programmes aiming at brand visibility
• Managing budgeting & accounting of the annual marketing expenditure
• Liaising with industry forums to position management team members as thought leaders.
• Steering activities like:
• Development of communication collaterals
• Event implementation including conferences, expos & seminars
• Internet, Intranet, DM & EDM functions
• Conceptualising & implementing the lead generation activities
• Supervising dealer development activities & reward programmes
• Serving as a single point of contact for liaising with Ad agency, PR agency, other partners & vendors to ensure timely completion of projects
• Executing customer perception studies and actions based on the survey results
Highlights:
• Honoured with Best Employee Award in 2011 & 2012
• Recognised as the Semi Finalist of Global Innovation Competition, Man on the Moon, held in 2011
• Meticulously contributed to the Development of Danfoss India Strategy
• Instrumental in product positioning & promotion which resulted in augmentation of 1.6% market share in the last three years implementation of India 2015 Strategy
• Improved customer engagement demonstrated in more than a 150% increase in web metrics as a result of creating new websites and pioneering (for the industry) the integration of social media.
• Oversaw the activities of Integrated Brand Communication Division and served as a single point of contact for all marketing initiatives originating and arriving at Bangalore Headquarters
• Accountable for conceptualizing, coordinating and executing brand strategies for renowned clients, some from Fortune 500 companies
• Administered the Account & Client Management Team and maintained effective business relations through responsive servicing of their individual clients
• Effectively market multiple clients’ products to external targeted audiences utilizing an integrated planned strategy of advertising, public relations, direct mail, events, and new media.
• Develop and strengthen internal communications of companies, motivating and inspiring employees to reach business goals and promote complementary communication strategies.
Highlights:
• Essayed a key role in increasing the agency billing to 60% through effective Account Management and Client Servicing
• Instrumental in winning numerous awards for the agency at various Ad clubs
• Led the team which won the best service provider award for Philips innovation campus
• Led the setting up of the Chennai & Madurai offices and initiated effective business tie-ups
• Supervised the development of 360 degree communication mix as a standard protocol based on which the company operated
• Represented the company in all industry forums
• Steered activities pertaining to target specific and season specific Ad campaigns & public relations campaigns
• Planned and strategized events, BTL activities and other related outdoor campaigns
• Chalked out market research activities entailing perception & feasibility studies to understand the brand & product
• Administered the Account & Client Management Team and maintained effective business relations through responsive servicing of their individual clients
• Owning and managing a consistent brand recall for various clients from different industries in the print and electronic media through various story ideas while ensuring compliance and adherence to industry and organizational guidelines.
Highlights:
• Honoured with “Star Employee Award” in 2006
• Got special nomination as Global Opportunities & Threat Analysis Program Faculty to London School of Economics, London for I.I.P.M
