Category Manager
TPV Technology Gulf
Total years of experience :23 years, 7 Months
Drive sales of AOC and Philips monitor in MEA region
Achieve KPI target of Volume, Revenue, Margin, SIT and AR Overdue
Manage Distributors to do Sell-in and Sell-out
Direct team to do sell-out from Distributor
Prepare and Implement Pricing & Schemes for Channel, Online and Retail
Launch New Models in Gaming, B2B and B2C segment and develop marketing campaign
Analyze and strategize basis competition and market mapping
Responsible for AOC and Philips Monitor Biz for India, SAARC (Nepal, Bangladesh & Srilanka) and MiddleEast Africa(MEA)
Strong Engagement with ND and RDs to plan and drive the biz and achieve monthly targets.
Preparing monthly PWF on the Targets, Product Mix, Product Pricing and Gross-margin
Formulating Channel & End-user Schemes
Engagement with BM in Taiwan for forecasting, Pricing and new models
Engagement with GPM team to launch New products and technology in India.
Develop Product and Sales Training Kit alongwith Competition Mapping for Sales and Channel.
Develop ATL & BTL Marketing plan in coordination with the mktg team for promotion of the products.
Direct Engagement with E-commerce platforms for promoting AOC and Philips monitor.
Support Middle-East Africa (MEA) region on Product Training, Model identification, Pricing and Defining Roadmap for AOC and Philips Monitor
Responsible for INR 400 Crore annual Peripherals biz for TFT, Speaker, UPS, Cabinet, Keyboard, Mouse since Nov’2011 and INR 60 Crore annual Desktop PC till Oct’11
Preparing monthly simulation on the Targets, Product Mix, Product Pricing, Channel & End-user Schemes to achieve agreed Top Line & Bottom line target for All India and all 28 branches
Preparing & maintaining stock level of finished goods in mother and branch warehouses as per the annual/monthly target assigned.
Engagement with the branches & channel partner on sales out, deals & stocking.
Strong engagement with Vendors in India and China for product development, procurement, its pricing & availability.
Engagement with LFRs and E-commerce platforms for promoting IT products.
Responsible for overall sales volume of INR 80 crore annually.
Deliver agreed Gross Margin of 2% annually.
Maintain 25 days inventory level.
Engagement with the branches, vendor & channel partner and LFRs on sales out, deals & stocking.
Products handled: HP Commercial DT & NB for North (except Delhi) & East region, Wyse Thin Client, Apple Mac & HCL SMB for PAN India.
Major Achievement
Increased market share of IMIL for HP Commercial DT from 20% to 35% in East region & from 15% to 25% in North region.
Re-established biz of Apple Mac range of products for IMIL with M/S increased from less than 10% to 40%
Responsible for overall sales volume of USD 12M annually for IT products in West Africa thru Sales Managers and IT Distributors.(IT products incl. Monitor, ODD, Notebook, Desktop, Projector & Media)
Preparing Product Pricing and Discounts for each sales point.
Distribute & achieve agreed Principle Target with IT distributors in Liaison with Sales Manager
Engagement with the factories for shipments and forecasting of the orders.
Maintain the PSI for IT products.
Engagement with the ASMs and the Channel Partners to achieve and succeed Care Pack (Extended Warranty) and Annual Maintenance Contract Business for the Consumer Products.
Develop and Launch programs for the Channel Partners to elevate Care Pack and AMC business.
In-depth Analysis of Sell-thru data on a monthly basis to determine the Connect Rate for the Care Packs
Responsible for selling CANON Photocopiers, Fax Machines & Multi-functional Devices directly to Corporate & Government Departments.
Co-ordination with the Business Development Manager of Canon India Ltd. to develop and create new accounts for DAPL.