digital marketing manager
Best Group
Total years of experience :16 years, 5 Months
Roles & Responsibilities
Prepare Go-To-Market plan for new businesses/products and manage Digital Transformation of
businesses.
Plan and implement B2C and B2B digital marketing strategies across all channels for various clients and
brands across a wide range of industries.
Assists in the annual marketing strategy and budget process, consulting to ensure channel optimization
for direct revenue, resource allocation, risk identification and new business opportunities.
To identify, formulate and implement digital marketing strategies across various platforms for effective
user acquisition, leads inflow and thereby leading to sales conversion.
Creating Campaigns for Paid advertising (Google AdWords, Bing, and Facebook).
Creation of SEO strategy and ensuring the implementation & delivery of the same.
Work closely with the content team for content development & content marketing campaigns.
Coordinate with design & development team to create search engine/user friendly web pages.
Manage Social media presence and branding campaigns.
App Store Optimization & Mobile App Marketing.
Media planning and buying.
Plan and execute email marketing campaigns.
Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on
available web analytics data using Google Analytics and Salesforce.
Account Management and Direct interaction with clients (Mail Support, Chat support and Call Support)
and Monthly Reports.
Manage external stakeholders and agencies.