Assistant Manager
Pwc - United States
Total years of experience :7 years, 8 Months
•Expertise in primary and secondary market research, financial and operational
buy-side due-diligence, market sizing and segmentation, data mining and
analysis, CX strategy, benchmarking, location analysis, talent pool analysis,
vendor ecosystem transformation along with market entry strategies across
CPG, TMT, BFSI, healthcare and energy sectors
• Management of operational and quality assurance tasks within the team
to ensure that the project deliverables are being carried out smoothly and
efficiently maintaining proper quality standards in line with the ethos of the
organization
• Training of team members to perform various analyses as well as reviewing and
guiding the new team members on their projects
• Potential target mapping, deal pitch, conversion, onboarding and financial
reconciliation of hotels and homestays in Nadia, North 24 Parganas and Kolkata
districts of West Bengal.
• Resolving issues, managing expectations and guiding the property owners in
terms of the best practices to be observed to further boost their occupancy
rates and toplines
• Conducted primary research and data analysis on a variety of studies for the
CPG domain, including product tests, new launch tracking, incidence studies,
segmentation, etc. for a major tobacco manufacturing company
• Coordination with field, data processing, analytics, scripting teams to properly
conduct the research procedure from start to finish
• Client handling and interaction to better understand what business questions
they are looking to answer via the research study about their products/brands
vis-à-vis their competitors
• Making cost sheets and undertaking other administrative procedures that are
required in setting up a research study
• Responsible for market research and branding of NuPro brand of edible oils in
and around Kolkata region with competitor analysis
• Reporting on the market position, consumer awareness of the brand and ways
to increase it towards a favorable position for the brand
• Selling edible-oil dispensing machines to various retailers in and around Kolkata
• Getting feedback from retailers as well as distributors to better understand and
solve their pain points and bottlenecks
• Submitting a short-term sales promotion pitch revolving around the Durga Puja
and the upcoming winter months, as well as long-term objectives to be fulfilled
by the firm, for ensuring the brand to gain a good market share in the Kolkata
region, and subsequently the Eastern Indian market
• Responsible for mapping the consumer base in Kolkata and dividing it into
feasible territories for service via economic and demographic parameters for an
organic products delivery startup in Kolkata
• Responsible for managing the online presence of the startup in terms of sharing
knowledge about the product line and offerings to the consumer base
• Responsible for the pricing strategies of the product portfolio as per customer
order quantities and discount offers
• Sourcing products from various vendors and manufacturers as per fixed delivery
schedule to maintain product quality and freshness
• Responsible for conducting secondary research on a variety of companies
including CPG, regarding their financial viability, deals the company had inked
as well as information regarding its investors and shareholders
• Reporting on the various changes that took place in the business world in terms
of mergers and acquisitions in the client database
• Training new personnel in the methods of secondary research and ramping them
up to conduct research on their own within a stipulated time-frame
• Providing ideas regarding new techniques of research and rejecting old ones
which had become ineffective, leading to changes in the research methodology
Activities and societies: Placement Committee member for the batch of 2016-18; got funded for agro-based delivery startup Organico , won business Quiz in Managereal 2017 and several other inter B-school competitionsActivities and societies: Placement Committee member for the batch of 2016-18; got funded for agro-based delivery startup Organico , won business Quiz in Managereal 2017 and several other inter B-school competitions Pursued MBA in Marketing and had first hand experience of the FMCG domain as well as the startup culture via summer internship and co-founding an agro-based delivery startup
Activities and societies: Paper presentation on "FDI in India: A Critical Appraisal" at Confluence 2012; Paper presentation on "Social Discrimination In India : An Economic Perspective" for undergraduation project, NCC, Wattpad, Quiz GroupActivities and societies: Paper presentation on "FDI in India: A Critical Appraisal" at Confluence 2012; Paper presentation on "Social Discrimination In India : An Economic Perspective" for undergraduation project, NCC, Wattpad, Quiz Group…see more Explored new horizons. Participated in inter and intra college competitions. Also took to blogging and creative writing in a substantial manner.