Corporate Marketing & PR Manager
Auris Group of Hotels
Total years of experience :24 years, 1 Months
▪PROMOTIONAL ACTIVITIES - Implement strategic and tactical marketing campaigns for different products including promotions, displays, collateral and mini-events for Auris Food and Beverage venues, leisure clubs, conference facilities, in-house services, rooms and overall hotels services| Create annual media impressions by preparing Public Relations & Publicity strategies| Evaluate and implement sales promotion programs.
▪ ANNUAL PLAN & BUDGET - Responsible for design, development and implementation of annual Marketing & PR plan| Manage communications budgets| Plan, budget, manage and execute media & promotions, and provide analysis of results on a consistent basis.
▪ SOCIAL MEDIA MARKETING - Development and implement Social Media plan and increase organic traffic| Use analytic report.
▪ DIGITAL MARKETING - Building and implementing the content strategy, website architecture, SEO, paid search, display, retargeting, email marketing, affiliate marketing and social conversion optimisation| Use inbound marketing| Create landing pages for special promotions & events.
▪ MARKETING TOOL MANAGEMENT - Prepare the Marketing Audit report by reviewing the business strategies, Customer and prospect research (using review PRO Tool), Competitor analysis (using Rate Tiger tool), Market Overview report by covering external factors & Internal factors assessing levels of internal communication.
▪ VENDOR MANAGEMENT - Negotiate and manage vendor contracts for all marketing supplies, quality control, production schedules and delivery| Expand vendor resources resulting in improved finished quality of print and merchandising materials and shorten production schedules.
▪ PARTNERSHIPS - Building & handling major international commercial tie-ups for the growth and Development.
▪ SPONSORSHIP & EVENTS - Develop and implement promotional sponsorships and community relations events| Manage company sponsorships.
▪ PUBLIC RELATION - Maintain effective working relationships with local and municipal government officials and media representatives| Media Planning, Buying and implementing.
▪ BRAND COMMUNICATION - Develop and maintain the corporate images, logos, copywriting, media scripting and advertising image| Oversee and manage the development and production of branded print collateral, non-printed collateral (websites, e-blasts, SMS Promotions etc.), menus, signage, etc. while adhering to brand standards. Managing Brand identity and standards for each category.
▪ MEMBERSHIP & INCENTIVE PROGRAMS - Develop strategies and incentive programs to meet or exceed budgeted numbers.
▪ ADVERTISING MATERIALS - Contribute to development and review of print ads, content marketing online ads, and other marketing materials (e.g., audio/video presentations, billboards, TVC production, Radio Campaign, events, activities, collateral, signage, write-ups, seminars and special in-house functions)
▪ INVESTOR RELATIONSHIPS - Building and managing Investor Relationship. Prepare new projects presentation and pre -Opening Plan.
▪ PRODUCT LAUNCH - Handling new hotels, restaurants, membership card from pre-opening until launching.
▪ PRODUCTION - Handling photography, videography, web commercials and many other.
▪ TRADE SHOWS & EXHIBITIONS - Handling all the major Trade Shows and Exhibitions from
▪ MARKET RESEARCH FOR CLIENT’S PRODUCT - Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
▪ PLANNING REGIONAL MARKETING STRATEGY - Work closely to match business goals for the client and establish events that drive brand awareness, individual product, service or solution awareness and generates leads.
▪ PRODUCT’S MEDIA PLAN - Manage master editorial calendar and timeline for all marketing and communications materials| Managing Electronic & Print advertising.
▪ SOCIAL MEDIA & COMMUNITY DEVELOPMENT - Create and distribution of monthly newsletter| Social networks managing with regular updates| Maintain digital reputation.
▪ BRAND MANAGEMENT - Maintaining Graphics & Brand Image| Coordinate with internal and external creative services to create and design promotional materials for events as needed, such as invitations, email blasts, programs, SWAG, and all other print and digital material.
▪ EVENT MANAGEMENT - Plan, manage, and take responsibility for individual events, including contract negotiation and disposition; event staffing; related travel arrangements; event promotion; pre-show personnel briefing; event follow-up and reporting; speaker identification; content, collateral and swag creation; and on-site duties including ensuring proper set-up and signage, registration coordination, AV testing, speaker management, and booth staff management.
▪ TRAINING DEVELOPMENT - Handling Tele Marketing Team for specific project| Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
▪ CLIENT RELATIONSHIP MANAGEMENT - Maintains relations with customers by organising and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
▪ OVERSEEING IMPLEMENTATION OF THE MARKETING STRATEGY including campaigns, events, digital marketing, and PR.
▪ ANNUAL BUDGET PLANNING - Create and manage budgets and maximise the return on investment.
▪ PLAN & PROMOTIONAL STRATEGY - Obtain market share by developing marketing plans and programs for each product; directing promotional support| Develop and implement marketing plans and materials.
▪ MEDIA RELATIONSHIP - Write, submit and follow-up to ensure placement on press releases and stories to established contacts with local and regional media| Media Buying.
▪ ONLINE MARKETING - Optimisation and maintenance of the website.
▪ CREATIVE DIRECTION - Theme Décor for Hotels & Resorts, Venue Design| Corporate Uniform Design
▪ DIRECT OPERATION- Mall Management| Campaign Management| Movie Launch & Production| Team & Manpower Management| Fashion Show Management| TVC Production| Quality control.
▪ SUPPORTIVE ACTIVITIES - Establish and expand merchandise opportunities| Assist the Executive Director and Director of Development in other fundraising programs as necessary.
▪ Vendor Management - Handle processes and methods to approve vendors| Ensure to track, measure, report and evaluate vendor performance| Manage external vendor relations within Operations Department.
▪ ATL & BTL activities
▪ MARKET ANALYSIS to understand the market needs, trends, market potential and its growth.
▪ SITUATION ANALYSIS of company for its strength and weakness| Undertake continuous analysis of competitive environment and consumer trends.
▪ MARKETING STRATEGIES - planning and implementation of marketing strategies with focused business and financial objectives of the company which helps in target achieving and positioning of the brand as a market leader. +Loyalty program for the distributors, Engagement programs for client’s agencies.
▪ MARKETING MIX - products pricing, promotion and its distribution with various channels are planned with detailed marketing research.
▪ MARKETING ACTIVITIES - Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations| Work closely with the product management team to define marketing materials and programs.
▪ CORPORATE EVENTS - Handling budget, plan and implementation of events such as conferences, charity events, trade shows, sales meetings, business meetings, employee appreciation events and virtual events| Travelling to onsite inspections and project managing events| Manage and work with volunteer committees on events.
▪ PRODUCT DEVELOPMENT - Development, production and delivery of projects from proposal right up to delivery| Manage operational and administrative functions to ensure specific projects are delivered efficiently| Developing the marketing strategy for new and existing products.
▪ COMMUNICATION - Setting, communicating and maintaining timelines and priorities on every project| Communicating, maintaining and developing client relationships.
▪ DIRECT MARKETING - Handle all ATL & BTL activities.
▪ VENDOR MANAGEMENT - Manage supplier relationships
▪ ONLINE MARKETING - Website optimisation| Manage social media presence and direct programs to improve online reputation and recognition| Affiliate Marketing| SEO Management| Email & SMS Marketing
▪ BRAND MANAGEMENT - Development and implementation of the Brand strategy.
▪ BRAND MARKETING - Developing and executing the go-to-market plan for the brand, working on the Brand Operating Plan objectives| Develop and implement product marketing campaigns| Develop new product packaging, overseeing and managing the creative processes| Ensure brand positioning is optimised and is consistent across all products.
▪ CAMPAIGN MARKETING - Run multi-channel marketing campaigns to increase revenue and profit | Preparation and implementation of sales, marketing and business plans| Design and implement sales campaign for designated products
▪ BRAND IMAGE - Support senior members of the team in creative and design aspects of campaigns, copywriting across several channels including social media, email print and web.
▪ MARKETING MATERIALS - Provide sales team with marketing collateral including digital and print copy, design, data and metric analysis aspects of online marketing, email marketing, social media, and using them strategically| Administer all production process and monitored from conceptualization to implementation.
▪ MARKETING TIE UPS & SPONSORSHIPS - Handle Major Corporate Tie-ups| Evaluate and solicit new marketing partnership and sponsorship opportunities| Handle budgets and sponsorship activities for all events
▪ DIRECT CLIENT SERVICING - Prepare all client presentations prior to all events| Handling event clients from booking to event production and follow on future business.
▪ VENDOR MANAGMENT - Work with vendors to create and place various ads throughout year| Organise print and mailing quotes, liaising with suppliers to negotiate rates.
▪ ONLINE MARKETING - Developing and implementing social media and email marketing strategy, suggesting new ways of utilising channels to increase delegate and reader generation| Prepare databases for direct mailing, email marketing and telesales.
▪ MARKETING BUDGET & PLAN - Create Annual Report and Annual Appeal.
▪ CAMPAIGN MARKETING - Drive initiatives to ensure that all the campaigns play a key part within the overall marketing mix| Oversee all aspects of the campaign and business promotion including day-to-day operations | Develop a campaign strategy to be followed by team| Market new promotions and services to members, existing and new customers
▪ CAMPAIGN PRODUCTION - Manage the production & management of campaign that include TV, Radio, Roadshows, Events, Public Relations and other channels.
▪ CAMPAIGN OPERATION - Coordinate and implement the fundraising operations and ongoing coordination with the team| Prepare and disseminate regular summary reporting for senior management.
▪ CAMPAIGN BUDGET & PLANNING - Administer for creating and managing the campaign budget. | Establish and appoint a campaign team along with providing a proper trading and brief about the product campaign.
▪ MARKETING SURVEY - Conduct yearly membership satisfaction survey, providing comprehensive survey result to monitor the satisfaction rate in line with the company monitoring procedure of services| Maintain database integrity to ensure effective communication with existing and prospect members.
▪ TEAM MANAGEMNT - Manage a team of membership and events executives along with responsibility of controlling sales, marketing, forecasting and demand planning.
▪ MARKETING ACTIVITIES: Measure the results of marketing activity and assist with the production of regular MI as well as ensure the effectiveness of all marketing communications activity is measured, identified and communicated accurately.
▪ SALES - Work closely with senior management team to implement sales strategy | Target Sales to achieve revenue goal | Manage and handle customers’ relations, feedbacks and complaints.
▪ MARKETING - Work in cooperation with corporate marketing team to build brand awareness | Continuously evaluate and adjust promotional and advertising activities | Determine the content of Business Correspondence.
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